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Nobody Tells You Entrepreneurship Is an Experiment on Yourself

Leadership Beyond the Title · 2026-07-16 · 43 min

0:00--:--

Key moments - from our scoring

Substance score

20 / 100

Five dimensions, 20 points each

Insight Density5 / 20
Originality6 / 20
Guest Caliber3 / 20
Specificity & Evidence3 / 20
Conversational Craft3 / 20

Entrepreneurship demands more than business acumen - it requires confronting and transforming who you are. Tichina draws on her journey transitioning from corporate work to building her own coaching business, alongside roles as a board chair, PTA president, and mother, to illustrate how internal work is inseparable from external success. She references Emma Gray's etymology of "entrepreneur" (meaning "to undertake") to frame this as a kind of dying to one's old identity. The episode explores how unconscious beliefs inherited from her background - particularly about money, wealth-building, and separating personal from professional life - directly influence business decisions like pricing, selling comfort, and financial management. She contrasts this with her training through the Coactive Institute (CTI) under Henry Kemsey House, which emphasized internal development as foundational to external capability. A core insight: you cannot simply copy frameworks from other entrepreneurs because your own context, walk of life, and experience are unique assets. The episode addresses how Black women specifically face systemic wealth-building gaps, requiring deliberate catch-up work. Tichina advocates for reframing "imposter syndrome" as "imposter treatment" and emphasizes that experimentation - which comes naturally in biotech but feels risky in business - is essential to discovering what works. Finally, she introduces the concept of navigating three concurrent identities: at work, with family, and with yourself, each requiring distinct levels of self-trust.

Key takeaways

  • →Entrepreneurship requires dying to your previous identity and unconscious beliefs about money, success, and professional boundaries that will otherwise sabotage business decisions.
  • →The internal work of understanding your motivations, enneagram type, and impact through self-coaching or coaching relationships directly enables better public speaking, decision-making, and client connection than learning tactics alone.
  • →Successful entrepreneurs must treat their business like a scientific experiment, viewing failures as data points about what doesn't work rather than personal defeats, which is how biotech and agile methodologies approach problem-solving.
  • →You cannot copy another entrepreneur's framework or success path because your unique context, family dynamics, and walk of life are assets that must inform your own approach to business.
  • →Self-trust across three domains - at work, with family, and with yourself - determines your willingness to take risks, delegate, and experiment; each requires deliberate examination.

Topics in this episode

EnneagramEntrepreneurship as identity transformationCoactive Institute (CTI)Henry Kemsey HouseImposter treatment vs. imposter syndromeExperimentation and lean methodologiesUnconscious beliefs about wealth and moneySelf-trust frameworkBiotech and scientific thinking in businessLeadership coaching and team development

Questions this episode answers

What does it mean that entrepreneurship is an experiment on yourself?

Entrepreneurship forces you to confront and transform your identity, beliefs, and boundaries continuously. Internal aspects like unconscious assumptions about money, success, and your role directly show up in business decisions - whether you compartmentalize or not - so you must do internal work alongside business execution.

How do unconscious beliefs about money affect your business as an entrepreneur?

Beliefs inherited from your background (like "you can't die with money, so why save it") influence how comfortable you are with pricing, selling, managing taxes, and reinvesting. These unconscious patterns sabotage financial decisions until you deliberately examine and overcome them.

Why is self-trust important for entrepreneurs?

Self-trust across work, family, and personal domains determines your willingness to experiment, take risks, delegate, and let go of control. Without it, you're less likely to try new things or trust others, which limits business growth and learning.

Should you copy successful entrepreneurs' frameworks and strategies?

No. You should study how they think and what drove their success, but not replicate their exact path, because your unique context, family dynamics, background, and walk of life are distinct assets that must shape your own approach.

How does the Coactive Institute approach differ from typical business training?

CTI prioritizes internal work - understanding motivations, desires, impact, and how you show up - as foundational, because this inner work makes you a better speaker, decision-maker, and coach. Technical skills alone cannot replace the credibility and connection that comes from having done your own internal work.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

5 / 20

The episode is almost entirely personal reflection, motivational throat-clearing, and well-worn personal development platitudes. The few structured ideas offered (three inner worlds: mental, somatic, core motivations) are standard coaching curriculum, and the payoff for a B2B operator is negligible across 43 minutes.

if you don't do the mindset or the internal work on yourself, you are going to struggle a lot in your business
you have to be doing the work as you're doing the work, if you know what I mean

Originality

6 / 20

One mildly interesting reframe - 'imposter treatment' rather than imposter syndrome - and a loose metaphor around the etymology of entrepreneur as undertaker show some independent thinking, but the rest recycles ubiquitous coaching content about identity, journaling, and enneagram types.

I don't believe in imposter syndrome, I actually believe it's not imposter syndrome, but it is imposter treatment
there is a sense of dying to yourself in the world word entrepreneur to become something new

Guest Caliber

3 / 20

This is a solo episode from a host who is explicitly early-stage - trying to land her first $500K and hire a first VA - with a background in life/team coaching, not B2B operations at scale. There is no guest and no demonstrated practitioner depth relevant to a B2B operator audience.

me being scrappy, figuring out how I could come up with my first 500,000, me trying to figure out how I can hire my first va
I, um, am still trying to figure this podcast thing out. I'm not the best at podcasting. I'm doing it all by myself

Specificity & Evidence

3 / 20

Concrete references are extremely sparse: one book title of uncertain accuracy ('Start with Yourself by Emma Greed'), a mention of CTI and the late Henry Kimsey-House, and an aspiration of $500K. No metrics, no named client outcomes, no timelines, no data of any kind relevant to B2B decision-making.

I have been reading the book Start with Yourself by Emma Greed
figuring out how I could come up with my first 500,000

Conversational Craft

3 / 20

This is an unstructured solo monologue with significant rambling, extended personal tangents unrelated to any substantive point, and no interviewer present to ask follow-ups or push back on any claim. The lack of external pressure allows vague assertions to go completely unchallenged.

I'm a busy mom. I am, um, growing a business, like I said. I am a newly appointed board chair. I'm a PTA president, and while the kids are out of school I'm still having to go to practices and travel sports for basketball. And your girl is busy.
I don't even know if that's a word, but entrepreneurial life, I guess, is what I'll say

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

learning37entrepreneur24life23identity22show20different17trust17trying15important13happening12means12step12understand12better11coach10making10

Episode notes

Becoming an entrepreneur isn't just about the money. It's about coming face to face with yourself - your capacity, your boundaries, and your leadership, 24/7. If you think you can compartmentalize and focus only on your business without doing the internal work, this episo@de will change that. I'm sharing real-time what I'm learning as I step into the identity of entrepreneur - not just calling myself one, but actually embodying it. Because the inner stuff shows up in your business whether you like it or not. It's like salt in a recipe - you can't see it, but you can taste it. In this episode: Why entrepreneurship means being scrappy in a way a 9-to-5 never asks of you - no budget, no staff, no roadmap Emma Grede's Start With Yourself and the definition of entrepreneur: to undertake - and why an undertaker works with dead bodies.

Full transcript

43 min

Transcribed and scored by The B2B Podcast Index.

Speaker A: Becoming an entrepreneur and growing a business is experimenting with yourself. It's experimenting with your capacity, your boundaries, and your leadership. 24 7. If you think that you can compartmentalize and only focus on your business without focusing on what's happening inside of you, this episode is going to change that. Welcome back to Leadership beyond the Title podcast. I'm your host, Tichina, and this summer I am doing a series called Leading Through Every Season of Life where I'm coming to you and I'm sharing my experiences, my clients experiences, and showing what leadership looks like in different aspects of life and in different contexts. This is not just about leading with a title, but it's leading in our finances, in our families, in our personal lives, and leading when we have to do the internal work that we need to do in order to be successful in life and in business. In today's episode, I am going to be talking to you real time about some of the learning and the aha moments that are happening in my life right now as I start to buckle down on stepping into this identity of an entrepreneur. And I don't mean just saying it and just, you know, telling people, I'm an entrepreneur and I'm a business owner, I'm a coach, I run my own business, but actually embodying it in a way that comes out naturally where you can see and you can feel that I am literally being an entrepreneur. I must admit, though, that it is pushing me to work on a new muscle that I thought that I could probably compartmentalize and keep outside of the business. And I am finding that to be untrue. So let's dig in. Uh, so the first thing is, first, I want you to know that being an entrepreneur is not just about getting money. It is also about coming face to face with yourself and knowing that there are things that are happening inside of you that are absolutely going to show up in your business, whether you like it or not, whether it's positive or negative. For example, I love to cook. And when I'm cooking, there are different ingredients that I might put in a recipe, like salt or an egg and a cake or things like that. And to the naked eye, you can't see the salt, you can't see the egg that I use, but you can taste it or you can feel the texture of it and know that something is working in there that's helping to keep it together. This is the same as the internal aspects of yourself and of your life. Where there are certain values, there are certain motivations that only appear when you are making a decision or you have to choose to keep working. Even though you don't have a boss and you don't have someone telling you that you have to work or you don't have a time clock that you are punching in and out, but you keep on going and you're making a decision to keep going forward. This is why it matters, to not leave the inside parts of myself out of the equation because it's going to show up, uh, and it shows up and impacts different aspects of my business in a way where everyone is going to be able to see. I say all that to say that becoming an entrepreneur has been the most eye opening experience. And here is what I am learning and I want to share with you today. So I am growing this business and I'm figuring out that what that means as I go on. There is no one size fits all. Uh, there's not a perfect map that's laid out for me that tells me exactly where I need to go. I am thinking about things like my finances, how I collaborate with others, marketing, podcasts, networking, all of it. There is something about all these aspects of a business and there's likely way more than just those things. But all these aspects of a business that I'm learning and I'm growing and I'm figuring out, uh, as I go along. It does not look the same as in a 9 to 5 because I actually have to be a little bit more scrappy because resources aren't just laid out for me. They don't have a budget already aligned for me. There is no staff that I can use and support that can help me. It's literally me being scrappy, figuring out how I could come up with my first 500,000, me trying to figure out how I can hire my first va. All of these things are coming at me and I have to figure it out. And so it looks a lot different than if I was in a 9 to 5 where I have to figure it out. I'm not starting with an abundance of resources that I get to play with. And because I'm not starting from that place, it does feel and look and seem just a little bit risky. I have been reading the book Start with Yourself by Emma Greed and it's taken way longer than I thought that it would take. I must admit, I started a long time ago, but I'm a busy mom. I am, um, growing a business, like I said. I am a newly appointed board chair. I'm a PTA president, and while the kids are out of school I'm still having to go to practices and travel sports for basketball. And your girl is busy. Like, there's never a dull moment in my house. And so all the little time that I have that is left over, I'm typically trying to look into my business in some type of way. And every once in a while, I may get into some reality tv. So traders has been my thing in the past couple of months. But big brother is back and so I'm not spending as much time as I need to to actually focus on reading a book. But I digress. In this book, Emma Gray talks about the definition of an entrepreneur. And she says that the definition means to undertake. Now, I didn't verify that. I'm just going off of what she says in this book. And actually it seems to check out based on what she says it means, um, and thinking about the risk that comes when you become an entrepreneur and the risk of not knowing whether your business is going to fail or survive. And being an undertaker, you're literally working with dead bodies. You're trying to figure out how to give them the best going off that you can give them. But there's a sense of dying to yourself in the world word entrepreneur to become something new. When I read this, I thought to myself, okay, this is why this feels so risky. This is why I am constantly having to die to myself to make room for what needs to happen when I step into the identity of an entrepreneur. I can't be the 9 to 5 Tichina anymore. I have to be the entrepreneur to Sheena now the business owner to Sheena now the person who's leading the way, who's leading the four, who is at the top of the imaginary org chart. It is me. And so I've had to realize that there's a lot of things that are happening as a business owner that didn't happen before when I was in my 9 to 5. And so I have to die to that identity because ultimately it's on me. And of course it feels like all of this is one big experiment to see if it works or not. And I don't know if it's going to work or not. But I promise you I'm going to work my ass off to ensure that things do become successful and that there is not an undertaker who's going to come and get my business. And so when I think of entrepreneur and the risk that's involved, it checks out. Because now I know that I know what to expect. I know that I shouldn't expect something fabulous Hearts and flowers, like something just handed to me on a platter. I'm going to have to work for it. And there's something new about myself that I am going to have to be willing to step into. Now, when I thought about this word experiment, because experimentation comes with risk. It comes with being an entrepreneur. I come from the biotech field where experiment literally means the scientific studies, it means the lean and the agile methodologies. Um, there's a lot of things around tech and you're just trying things out to see what sticks. You're throwing spaghetti at the wall, even thinking about, like, what's your thesis and can you prove it or not? And there's a lot of experimentation in that, or theories that are put forward to see if they actually land and if it actually pan out. And when you're experimenting, you are pushing yourself past the limit that you feel comfortable with a lot of times that maybe you don't have the capacity to deal with or navigate right now. And it is going to hit a space in your mind and your mentality, and it's going to be a hit to your ego for sure. But looking at this word experiment was important to me because a lot of times in entrepreneur, being an entrepreneurism, that's what I want to say. Entrepreneurism, I don't even know if that's a word, but entrepreneurial life, I guess, is what I'll say. There's a lot where outside of that, for some reason, experimentation is not welcome as much. It's like, why are we going to experiment if there's a probability that we may fail? Nobody likes to fail because we see that as a hit to ourselves. But you know what failure looks like in the biotech world, in a world of science, is when we fail. We know what not to do and we know how we have to recreate or we have to add or take away something to make it better. There's always this element of making it better when we fail and when we experiment rather than seeing things as a failure. And so being an entrepreneur means that when I try something, I am figuring out what's not working and what is working. I'll be transparent with you. I, um, am still trying to figure this podcast thing out. I'm not the best at podcasting. I'm doing it all by myself. But I'm trying to see what works for me now as I'm trying. And I'm going back and I'm listening to some of my episodes. I don't necessarily like the way that I speak. I don't like my outline sometimes and the way that I'm communicating the message. And sometimes there are things that I forget and then I go back and listen. I'm like, shoot, I should have said that. But I'm learning. I'm learning how to be a better speaker, especially when I'm just looking into the ether. I'm not actually talking to anyone now. I know there's a lot of podcast episodes now that they bring people along and they're part of the episode and things like that. But for me, that's not the place that I am right now. I'm still a solo podcaster and I'm learning what that looks like, but I'm experimenting. And some of the things that I'm learning about being prepared, about having to rehearse before I actually record the episode, about making sure I have time to edit. All of these things are things that I'm learning. And I'm not seeing it as a. Seeing it as a failure if I'm not getting as many views or people don't resonate exactly with what I say. But I'm learning how to bring more of my perspective. I'm learning to take away some of the ways that I speak. The arms, um, the ands, the right. Like saying those things are not actually the best way to communicate and slowing it down and really thinking about what it is that I want to say is important. But I'm learning. And it's almost like when we don't allow people to learn. Or I'll say it this way. So there's this assumption that when people are doing it messy, if they fail, that somehow they're not credible, that they're actually not the expert. And so we kind of push them away and we discount who they are and what they do, when actually maybe they're learning and they're in the process. I think I'm an excellent coach. I think I'm phenomenal at team coaching, especially, um, with the one on ones attached. But when it comes to having to speak and record a podcast episode, sometimes I miss. I'm also an introvert, so the small talk is not the best for me. And so I'm learning to mentally, visually see other people or think that I'm talking to a friend. When I'm recording these podcast episodes, however, I have had to die to myself my personality, the way that I am who I am in order to make room for this new identity that wants to show up. If I am going to be an entrepreneur, I. What comes with that is being able to articulate my words and speak the best way that I can so that people understand my message. Now, what I also would like to note that's a little bit different than what I've been talking about is one of the things in entrepreneurial life that I'm learning is that or that I understand, and it's becoming more aware and more present for me, is that as a black woman, there is no secret that my lineage has been kept out of the conversations on wealth building, the secrets of wealth building and really knowing how to generate wealth. We're already starting way behind most people. And so I'm m learning what that means. I'm learning what it means with taxes, and I'm learning what it means on how to sell, and I'm learning how it is to be transparent about money and things like that. But these are things that I'm also having to catch up with in my entrepreneurial journey, which is a part of understanding that inner world for me. What have I been taught about money? What have I been taught about wealth? What does that look like? Honestly, I was taught that we can't die with the money, so why try to save it? And so that is a message, a, uh, belief that I've had to try to overcome because it's more important than that. Leaving a legacy is important, especially with four children. And so there's so many things that I don't know and things that would have been useful for me. Literally just the ability to manage money would have been important, which is something that I didn't learn, that I'm learning in my adult life, even up to now. And so when I think about stepping into the entrepreneur identity and looking at the internal world, the parts of me that are unconscious but are secretly running the show, that is important because it shows up in my business every day about how comfortable I am with selling, about how comfortable I am when I get money, what happens to the money, how much I'm investing and actually taking full accountability. Those are things that I'm learning as I walk through this journey. Now, early on, I did learn, in addition to I can't die with money, I also learned that business and personal are not supposed to mix. When I started working, I remember my mom telling me, don't bring your personal stuff into the workplace. Nobody got time to be listening to your personal stuff. And so I learned early on to separate business and personal. Now with that, what that mean for me was that I needed to focus on one thing at a time, and I can only focus on work stuff. At work and only on personal stuff at. At home. And don't bring the two together. That wasn't how I was raised, growing up. And so now here I am trying for the longest to keep those things separate, not knowing that the work that I need to do on myself, the work that was important, that I actually need to share at work, that I actually need to show up as was the work that I was not doing, because it ain't work. And I'm learning now that if I don't face that, if I don't do those things, it's actually keeping me from being the most successful that I can be. And it's something that I have struggled with, I've had tension on, and I have many examples that I have been dealing with, which I am going to share in this. But I truly believe that if you don't do the mindset or the internal work on yourself, you are going to struggle a lot in your business and your entrepreneurial journey. That is what I'm finding out about myself. I put that work down because I thought I need to focus on the business specifically and be laser focused on it, when actually both had to be happening at the same time. Back in the day, during the pandemic, and a little bit before the pandemic, I was in the Leadership program by the Coactive Institute. And first of all, before I move forward with that, I do want to honor Henry Kemsey House, who just recently passed from a heart attack. He literally changed my life. If I would have never became a coach and learned under him directly because he was the founder of cti, I would not be doing what I'm doing today. And as I think about some of the lessons and the reason why he approached coaching the way he did it was so that we work on ourselves so we can show up in the world to do the business, to do the more technical things better, to be in relationship with others so that we are successful. And so I just want to honor him and take that moment right now. However, when I was in the leadership program with cti, I got a taste of what it looked like to focus on myself and some of the lessons. I remember asking myself, like, why are we learning about motivations and desires and my how I am, like, how I show up and my impact. Why are we learning all of this? Why am I not learning about public speaking or how to have a crucial conversation? Why am I not learning those things? And what I realized is that work is the stuff, the work that I have to do as far as like the internal work, the uh, learning about my motivations and desires is the stuff that makes me a better public speaker. It makes me a better decision maker. It makes me have the ability to have the crucial conversations. And it opens me up to being transparent, to sharing my life, my world, pieces of me with other people so that they can connect. Which is something that I'm learning also in my marketing, like learning how to connect with others and share a little bit more about yourself personally. People can go find, you know, the, the, the how tos, they can go to YouTube University and figure it out. They can go on Google, they can go on Cloud or ChatGPT, they can find out all this stuff. But your life, your experience, how you do things, your walk of life is something that cannot be found. And so I'm learning like you can't share that stuff unless you've done the internal work that is required for you to be able to do it. And I also know that this work will help me understand and has helped me understand who I am, deeply understanding my enneagram type, understanding my motivations, my desires, how I show up, uh, my impact, all of these things, not just on the surface, but really understanding it helps me to have those conversations with others, helps me to ask the right questions, to understand who they are as well. Because the language and the learnings that I have now, I ha. I can go back to others and help them as well. It has helped me become a better coach. I can't be a better coach if I'm not being coached. That's just the reality. And I can't become a better entrepreneur if I don't have other entrepreneurs around me. And so, you know, that's something that I just want you to think about. Like you have to be doing the work as you're doing the work, if you know what I mean. And so how do we actually step into this new identity and actually do the work in our lives? Well, before I get there, I want to tell you some things that I've been thinking, some perspectives I have about this whole piece about identity that I think will help you and will start to paint a bigger picture or a better picture for you as you think about what does this actually mean? You've probably heard people talk about, what identity do you want to step into? Who do you want to be? Who are you trying to become? And that can be hard to figure out if you don't understand what that actually means. So your identity, first of all is going to take a hit. There's going to be a hit to your ego and you're going to have to be flexible enough and willing to stretch past your capacity or your comfort zone to step into this new identity, whatever that identity is that you want to step into. That means that you have to know what it looks like for you and not trying to be a copy paste of someone else. So for the longest time, like, I know even I would, um, enroll in different programs and courses and things like that, because I'm like, okay, if they do, they're doing it this way, I can do it this way. They just have to tell me step one, two, three, they just have to give me the framework and I'll know how to do it. And it was almost like a copy and paste. Even though motivation, my deep motivation, my core motivation, fundamentally I was like so against that. And I wasn't gonna copy and paste anyone. But what was happening was there was a tension happening in between that. And so I wasn't fully taking a step into what I wanted to do because some so called guru, expert or wise guy or gal is telling me to do it a certain way. Recently I heard a coach, um, who, who said, when you enroll in programs, you enroll to understand what the coach or the leader or the expert or teacher thinks, how they think and what it took for them to get to the next level of success they have, but not to copy them completely. And you can't copy them completely because you have your own, uh, your, your own experience, your own walk of life, your own context in which you live in your own dynamics of your family and yourself. You have those things. And so what you, what you're looking for is like, how does this person think? Even right now? Like, as you're listening to this episode, I want you to ask yourself, how does Tichina think? What is her thinking? Um, I'm definitely thinking in a way that's very empowering, where I'm thinking about what it takes for me to take a step and have my own agency in my life. I am asking myself, what does it look like for me to understand the full context of who I am and not just, you know, this aspect of work life or this aspect of personal life. And so thinking about, like, even in some of my teaching, you could go on Instagram or you can go on LinkedIn or TikTok, uh, and you can see, like, how do I think, how do I step out of the places that society tries to lock me in? One of my most famous ways that I think is I don't believe in imposter syndrome, I actually believe it's not imposter syndrome, but it is imposter treatment. And so that's a thinking. That's the way I think. Because when I can reframe or you can reframe that you don't have imposter syndrome, but society is treating you a certain way. That's when you start to have agency on what your next step looks like. Okay? And so that is one thing that, um, the coach said that tends to be something that you can move forward and you can understand. But know that as you're discovering that for yourself, your ego is gonna feel a little bruised. Cause you're gonna be like, I've been learning all of this all of my life. Why is it different now? And why do I have to change? And what happens if I change? Will people still think I'm different? Will they trying to say I'm acting brand new, like, what is it? And so that is gonna come up for you. So be ready for it. And it's okay. You. You are growing, you are learning, you are becoming the thing that you said you want to do. There are also going to be three identities that you're going to be navigating. And really, it's not just navigating, but you're going to be stepping into these three different types of identities that you have to learn to trust. It's going to be the identity of you at work, the identity of you with your family, and the identity of you with yourself. So recently, I did a team session, and I asked them, we were doing a trust exercise specifically. And it was because they were trying to learn how to trust their teammates and trust them as a team, as a group. And first, before I can have them think about the tangible ways to foster trust, I had them to look at themselves and ask themselves, when I'm at work, when I'm with my family, and when I'm with myself, how much do I trust myself? And this is important because you are going to have to constantly be asking yourself this. If you actually don't trust yourself at work, you are going to be less prone to taking risk, to experimentation. If you were not trusting in things at home, in your family, you're going to be less willing to maybe let go, let other people clean the house or things like that. I know that for myself, I like things to be the way that I like them. Um, and so that is a level of trust. And then there's the other part of it where how much do I trust myself? A Lot of times we don't ask ourselves this and how much we trust ourselves. And I'm not knocking a nine to five. And I believe nine to fives are for some people. And I had a coach tell me one time, like, having a business is having full trust in yourself to be able to make this happen, to generate an income and to make money for yourself and your family. A, uh, nine to five is expected. They hire you. There's a transaction that happens every two weeks, every week or even every month. And that is what you're going to do for showing up, punching in the clock and punching out. That's just the reality. You don't even have to trust yourself, you just have to trust the workplace. But when you can trust yourself, you are willing again to take the risk and to make shit happen the best way that you can. And there is no stopping you. And so it's important that you look at this different elements of your identity when it comes to work, yourself and your family. Because you're going to want to know what or how much do I need to stretch my capacity? How much do I need to push past my comfort zone to step into the identity, the big identity, the ultimate identity of business owner, entrepreneur, of teacher, of wife, of uh, let's see, friend of a coworker, of a coach, whatever it is, how much trust do you have in order to do that and to push past the limits that you have maybe put on yourself? And if you only see leadership as having a golden title, that's something that you have to have the title, you have to be pushed up on a pedestal. Someone has to brand you as the CEO, the senior leader, the people, uh, manager, like whatever it is, you're going to lose out on this game. As I am fully stepping into the role of entrepreneur and the identity of an entrepreneur, I know a hundred percent. There's no org chart. It's me, it's me with the authority on where this business goes from decision making, where I am going to constantly be making trade off decisions, especially when it comes to balancing my time. I got kids, y', all, I got a husband, I got things to do even for myself. And so I'm constantly having to make the trade off decisions. There's no one that I go to ask for permission to do it for. There's no one I have to muster up, uh, the courage to ask for the time off. It's me, me all day. And so I know that I'm making the decision on what happens in my business. I also know That I have to be the one to prioritize. And I like to call these, like, what are the things that I'm going to say? I'm going to do this even over this. So even over strategies. And I'm thinking to myself, like I have multiple things that are important. So for instance, uh, nine times out of ten I have at least two of the kids that have something going on at the same time. And so I have to make even over strategies on what that looks like. I also have to manage a very busy calendar between different teams, different groups, uh, different one on one sessions that I have to do on a daily basis. And I have to say which one do I put at this time, over this time, or which kid do I go to and I'll send my husband to and he'll take over. Like these even old strategies is up, uh, to me. And I also have to be clear on what progress looks like and how it's measured. There's nobody else around me that has to do that. But the point is there's no title, there's no leadership golden title that someone had to give to me to tell me that those were the things that I had to do. If I wait on someone else to tell me or I try to outsource this work and outsource my decision making or uh, prioritizations or what progress looks like, I'm not going to go very far because I'm constantly waiting on someone else to tell me and they have other things to do too. I will probably likely lose. And this will, this is not even an experiment to run honestly, like, don't try to say, well, I'm experiencing, experimenting with how I make decisions. I'm experimenting. No, you make the decision. There's nobody else that has to be part of that experiment. It's you on you, on you. But you don't want to lose sight of your business and what matters to you. Only you know your experience and what works for you. And so you want to be sure that you are not waiting for the title to do that work. And this is why becoming an entrepreneur and stepping into an entrepreneur identity is one of the biggest business decisions and the greatest things in your life that is going to show you more of who you are and not less, is going to show you the stuff that you need to shift, the ways you need to become, how you need to be in relationship with yourself, with others, your work, with your family is going to show everything about you. Like you're going to be stripped down to the, to the core of what you need to look at. If you are not looking at this, you are probably not going to go very far on your business or is going to show up. And people are not going to trust what you claim to be on social media and your marketing on your podcast or even when you're in a one on one session or even a team coaching session, eventually people are not going to trust you. And so you have to be willing to do the internal work. Now, there are three areas of your life that you should be constantly exploring about yourself. The three inner worlds, the three things that you know, this isn't an exhaustive list, but there are three, like main things that I always say. Like this is what you should be doing to understand who you are. The first thing is your mental capacity and self awareness. This is literally watching how your mind works. If you don't know how your mind works, then your mind is unconsciously or subconsciously running the show and you are likely not making the best choices and you probably have a lot of regrets. Honestly, if we allow our minds to run the show, we're constantly gonna be asking ourselves, oh, why did I do that? That doesn't make sense. Oh my God, like what? What is wrong with me? We're gonna constantly ask ourselves that and then we start using things like imposter syndrome as an excuse for what we doing because our minds are unconsciously running the show. And so you have to stop and you have to ask yourself, what is my mind telling me? What is it doing? What is it showing me? What decision? What is my mind actually doing? And I need to pay attention to that. I'm going to tell you exactly how to do this in a, in a second. The second thing is somatic capacity and awareness. This is listening to your body. It's understanding your nervous system responses. So you're thinking, how does it feel when I walk into a room with a certain individual? What happens to my body? How does it feel? How does it. Do my hands get sweaty? Does my stomach, you know, get tight? Um, am I sweating? Uh, am I breathing harder? What is my body doing? And is it open? And you're willing to walk into a room and navigate and deal with people? Or is it closed off? Are you creating a barrier, uh, a boundary? What's happening for you in your life? And so you want to be paying attention to that because, um, if you know the book, the body keeps the score. And so your body is going to tell you exactly what's happening for you. And the third thing, I think this is super important. And we don't talk about this enough. And this is core motivations. So as you all probably know, I do a lot of enneagram personality assessments, also do leadership circle profile assessments. I also have some visibility into strength finders. And all of these tools are wonderful. They all kind of are similar in some sense. If you're one thing or one personality type in one, it's going to be similar in a different one. But one thing that we don't talk about enough is what is the core motivation under that personality. I think that sometimes when we don't look at the motivation again, there's a lot of unconscious stuff happening that we aren't aware of. I am a type 5 enneagram. I am a learner. And behaviorally, what you may see is me learning a lot. I'm taking up courses, education. If you looked at my ending of 2024, you've been like, girl, how are you? How are you learning all this? Why do you have all this? If you came to my house and you seen how many books I have, you're like, oh my God, like, so behaviorally there is some evidence of that. But motivationally it's not I'm learning just to learn. It's learning because I have to know. The motivation is. Have to know. I don't want to be caught off guard. I want to have the full picture. I want to understand as much as I can. That is why I, when I walk into spaces, I may ask a lot of questions. And, uh, people don't like a lot of questions all the time. Or I may have a different opinion, or I may spin a different perspective on something, but I'm not necessarily attached to that perspective. I just want to throw out the other perspective so you have the full picture. And so if you don't know that that's my motivation, then you may not like me, or you may think I'm trying to be snarky, or I'm trying to be, you know, like better than, or I'm trying to be smart or things like that. And so we just want to be careful that we operate in life without understanding what truly is moving us behaviorally to do certain things. And so those three areas, mental capacity and self awareness, somatic capacity and awareness, and core motivations, those three things are important for you. Um, you're thinking about your mind, your body, and your core internal, like, motivations that is happening. And I will call that the heart. So how do you do this? How do you keep track of this? How do you Pay attention. The way to do this, the best way to do this is documentation. Documentation, documentation. That is documenting as much as you can every day about the work you did, the people you came into contact with, how you felt, what action items came out of that. What are you thinking about that thing? Even if you're learning something, what is that thing bringing up for you? What is this sparking in you? Not necessarily exactly what they said, but what is it sparking up for you? What is it making you reflect on? What's the reaction you have to that? The more you can document, the more you can see how your mind works. The more you realize what you do when you get scared, the more that you see I made a decision, and I made the decision because of this particular thing. The more you have that understanding. Documentation happens the best way, through journaling. But it doesn't have to be just journaling. It could also be voice recording. It could be video recording. Whatever works for you, but somewhere where you can write things down. And then maybe after a month, you go back and you read or you listen or you watch what was happening for you in those moments so that you learn your own patterns and you understand your own motivation. And if you want an Enneagram report and you want to do that assessment, hit me up. Um, um, you can reach me in the notes, in the show notes. It has my information, and we could do an Enneagram session together. And that can help you. Really open you up to who you are and what's important to you. So I'll just end with this. All of this is an an experiment. It's risky. Stepping into this new identity is scary for me. Some days I'm like, oh, my God. I don't know what I'm gonna do about my finances. I don't know what's gonna happen with, you know, my life. Like, my benefits and all these type of things are always constantly on my mind. What happens if the work dries up? If nobody wants to hire me? What happens? But even in that, I am willing to go on a ride to learn because it is the most fulfilling. It's given me the most freedom that I've ever had in my life. I've been working since I was 14 years old. Okay? That is over two decades I've been working. And decades is 10 years, y'. All. I, uh, think if I'm wrong, don't quote me, but I have been working since I was 14 years old. It's been many, many years. And what I'm understanding about myself is that this freedom part of myself is something that I don't want to move out of fast. I actually want to stay here for a while. And so that's why I'm committed to doing what I need to do in order for it to be successful. And that means not only working on the business, but working on myself, understanding who I am, understanding what moves me, what guides me, what I need to learn about myself. And, you know, just learning all of this stuff because it's going to show up like white salt on scrambled eggs is going to show up because you're going to taste it. You're going to know it's there. It's not going to be hidden. Because at first you don't know. You're like, I'm going to get some eggs. You don't know if it's going to be no flavor. It's gonna be flavor, right? This is how things work in our business. When we don't focus on ourselves, or if we do focus on ourselves, it's gonna show up. And so that's what I'm committed to as I am stepping into this new identity of an entrepreneur. If this was helpful for you and you know someone who needs to do the deeper work, please share this with them. Hit like on the YouTube, um, give me a rating on Spotify or on Apple or any other platform that I am on. It really helps the algorithm see that I am a podcast that is coming to you and talk to you about all things leadership and teams and family and kids and sports. All the things that really make me proud as a mom, as a woman, as a wife. And so keep on listening for the rest of the series. In this summer, I'm going through all August. If you want to connect with me, you can look at the links in the show notes and we can talk. All right, talk to you soon. Bye. See you next week.

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