The Manager’s Lens: Christie Gera, Appfire on Leading Writers, Measuring Value, and Embracing AI

Episode notes

In this episode, Christie Gera, Manager of Technical Writing at Appfire, shares how her team of technical writers is navigating the fast-evolving landscape of AI in documentation. She breaks down exactly how they use AI - leveraging it for tasks like generating test data and simulating SME input using tools like Notebook LM - while strictly avoiding AI-generated content in official docs. Christie also talks about performance metrics that matter and their work is tied directly to product trial conversions, proving that documentation drives business impact. She shares how she leads a diverse, remote team with support, and why skills like prompt engineering, video editing, and AI voiceovers are becoming essential for modern technical writers. Packed with practical advice and real-world workflows, this episode is a must-listen for documentation leaders and writers looking to integrate AI the right way, without losing quality or trust. Catch the full conversation on the Knowledge Base Ninjas podcast for valuable takeaways and pro tips. Stay tuned for expert insights and actionable strategies you don’t want to miss out on.

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