Inside Insights · 2025-10-13 · 48 min
Zappi's Nataly Kelly and Steve Phillips introduce a new season of Inside Insights by breaking down the 2025 Connected Insights Imperative. They unpack why teams with connected insights report 24-point higher satisfaction , how data fragmentation (41%) blocks impact, and why only 23% of companies having a dedicated insights org is a wake-up call. You'll hear ways to “stream” consumer insight into decisions, where AI (and synthetic research) will matter most by 2026, and how cross-functional squads can turn insights from an order-taking function into a true strategic partner backed by ROI evidence and real examples (Visa, NFL, PepsiCo). Key Points: How to centralize “why” data and integrate it with your “what” data for faster, better decisions. A playbook to defragment insights and stand up a connected, always-on system. Relationship moves that turn marketing - insights tension into durable trust and impact. See Privacy Policy at and California Privacy Notice at .
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Breaking Open the Black Box: How Transparent PBMs Are Reshaping Pharmacy Benefits with Jake Frenz, Founder & CEO of SmithRxThe Benefits Playbook · on data83 / 100
Data Quality, AI, and the Future of Survey Research with Mario CallegaroSurvey & Beyond: The Data Collection Podcast · on market research78 / 100
EP 84: Ben Dickinson & Bryan Frantz from NexTier Completion SolutionsEnergy Bytes · on data75 / 100
Dashboards Are Dead with Ankita PoddarHRchat Podcast · on data74 / 100
From insights to foresights: predicting what consumers will need next with Kerry-Ellen SchwartzThe Curiosity Current: A Market Research Podcast · on market research74 / 100
Meet Moody’s AI AgentsMoody’s Talks: Risk Reframed · on data65 / 100
How Consumer Insights Shape Creativity Across Markets70 / 100
Translating 139 Years of Innovation into Modern Storytelling65 / 100
Why High-Growth Brands Must Rebalance Marketing Mix
Building the AI-Native Insights Function of the Future
How Soccer Built Culture Before America Fully Embraced It