Inside Insights · 2026-07-06 · 44 min
The biggest brands have the most data and act on it slowest. Patrick O'Toole, CMO of Unleashed Brands, has led billion-dollar brands at PepsiCo and Burger King. Now, he's rebuilding an entire marketing function from scratch with AI at the center, giving him a rare view from both worlds. Pat breaks down the 70-20-10 model for balancing proven tactics with true experimentation, shows how feeding NPS and Google reviews through a behavioral-economics-trained LLM uncovered hidden consumer motivators competitors miss, and explains why every AI insight still gets validated through traditional methods before it ships. You'll hear how to move fast without losing the human expertise (and consumer truth) that makes the work actually land. Pat also hints at Unleashed Brands' newly-launched KidHub, a new family app designed to help parents manage their children's activities while giving them greater visibility into the confidence, resilience and life skills being built along the way. See Privacy Policy at and California Privacy Notice at .
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Navigating High-Cost Claims: Employer Strategies for Managing Complex Healthcare Cases with Dr. Christine Hale, Chief Medical Officer, US Benefits at GallagherThe Benefits Playbook · on data85 / 100
Dashboards Are Dead with Ankita PoddarHRchat Podcast · on data74 / 100
From insights to foresights: predicting what consumers will need next with Kerry-Ellen SchwartzThe Curiosity Current: A Market Research Podcast · on market research74 / 100
Meet Moody’s AI AgentsMoody’s Talks: Risk Reframed · on data65 / 100
AI for Inventors: What to Use It For (And What NOT To Do)Pitch to Product · on market research61 / 100
EP 156 - Stop Wasting Research with Jake BurghardtProduct for Product Management · on market research59 / 100
How Consumer Insights Shape Creativity Across Markets70 / 100
Translating 139 Years of Innovation into Modern Storytelling65 / 100
Why High-Growth Brands Must Rebalance Marketing Mix
How Soccer Built Culture Before America Fully Embraced ItSeason 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership