How consumer insights are reshaping perceptions & driving innovation in frozen foods

Episode notes

Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, bridges this gap by transforming misconceptions into market opportunities across 25 European markets. He reveals how demand space frameworks uncover universal meal occasions that transcend cultural boundaries, why AI experimentation requires a "problem-first" mindset rather than technology-led solutions, and how building genuine partnerships with marketing teams creates the foundation for turning consumer truth into business growth. See Privacy Policy at and California Privacy Notice at .

• Translating 139 Years of Innovation into Modern Storytelling65 / 100
• How Soccer Built Culture Before America Fully Embraced It
• Season 10 in Review: What NFL, PepsiCo & Unilever Taught Us About Modern Marketing Leadership
• Using AI to ask deeper, more human questions
• How to build brand elasticity to reshape perception