using organic shorts to get $1 CPM on tiktok and IG reels
In the Pit with Cody Schneider | Marketing | Growth | Startups · 2025-02-24 · 45 min
Episode notes
- AI data analyst to build dashboard and get insights In this episode, Alex Heiden , co-founder of Get Payd , dives deep into the powerful world of marketing arbitrage and how brands can leverage short-form content to generate millions of views at a fraction of traditional advertising costs. With the rise of platforms like TikTok and Instagram Reels, Alex explains how brands can exploit the current "TikTokification" of content to build top-of-funnel awareness for B2B, prosumer, and consumer products alike. He shares detailed strategies on running performance-based creator campaigns, optimizing CPMs (as low as $1 vs. $9 on traditional platforms), and structuring competitions that incentivize high-performing content creators. Plus, Alex breaks down how brands can identify top creators for long-term partnerships and generate viral content that attracts organic replication from other creators. Timestamps: 00:00 - Introduction to marketing arbitrage & today's topic 03:42 - What is Get Paid? Bringing TikTok Shop strategies to digital businesses 05:19 - How TikTok's creator commission model works 06:12 - Two campaign models: CPM deals vs.