This Simple Ecom Funnel Increases AOV and ROAS by 3x
In the Pit with Cody Schneider | Marketing | Growth | Startups · 2025-02-13 · 40 min
Episode notes
- AI data analyst to build dashboard and get insights Automated SEO and CRO for ecommerce - Build 10,000+ pages in days not months. Keyword research, page creation, and continuous conversion rate optimization. Go click the link man you'll be stoked you did. Learn more at - In this episode, we dive deep into funnel optimization with Sanjay, Head of Growth at Replo, a powerful landing page builder for e-commerce brands. Sanjay shares the most effective funnel structures, tactics, and landing page strategies that have been proven to increase conversions and maximize Return on Ad Spend (ROAS). From listicle-style pre-sell pages to upsells right before order shipment, this episode is packed with actionable insights for e-commerce brands looking to scale. Timestamps: 00:00 – Introduction and importance of funnel optimization 01:30 – Meet Sanjay, Head of Growth at Replo 02:19 – The most effective funnel right now: Listicle to collection page 04:10 – Psychology behind listicle-style pre-sell pages 07:13 – Optimizing landing pages: Headlines, GIFs, and trust badges 10:39 – Micro-yeses and shortening the funnel 13:06 – Funnel variations for high-ticket vs.