Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll
In the Pit with Cody Schneider | Marketing | Growth | Startups · 2024-08-26 · 40 min
Episode notes
- AI data analyst to build dashboard and get insights Brought to you by... Swell AI - Content marketing powered by AI. Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free. - AND - Podcast Guest Launch - Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link. --- Summary In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human. --- Chapters: (05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.