Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll

Episode notes

- AI data analyst to build dashboard and get insights Brought to you by... Swell AI - Content marketing powered by AI. Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free. - AND - Podcast Guest Launch - Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link. - Summary In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human. - Chapters: (05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Maisa Fernandez on Transforming Partner Marketing into a Revenue EngineNever GTM Alone · on B2B marketing74 / 100
• Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
• #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
• How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100
• #238: The Importance of Career ExperimentsMBA Insider · on Demand generation38 / 100
• Best of Linkedin: Account-based Marketing CW 34/ 35Best of LinkedIn: Strategic B2B Marketing · on B2B marketing

• Why Memes Beat Rage Bait for Real Revenue Growth79 / 100
• You Should Only Focus on Increasing Branded Search Volume in 202661 / 100
• Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions84 / 100
• Ranking Your New Startup Domain for Your Brand Name65 / 100
• Is vibe coding a bubble or skill Issue? Tactics to actually ship usable products78 / 100