He Got 100,000,000 impressions on LinkedIn for free and shares exact framework
In the Pit with Cody Schneider | Marketing | Growth | Startups · 2025-08-07 · 42 min
Episode notes
- AI data analyst to build dashboard and get insights If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works— when you do it right . Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info businesses. What You’ll Learn Lead magnet mechanics that still crush: how to pick the right asset (templates vs. guides), formats that perform (Notion docs, Miro boards, short scroll videos), and the “perceived value + curiosity + scarcity” combo. Hooks that make people click “See more”: trigger desire, fear, or curiosity in the first 3 lines. Pattern interrupts that boost reach: why oversized workflows, zoom-ins, and 10-second sped-up videos spike hover time and help the algo. Profile-as-landing-page: how to structure your headline, Featured section, and CTAs to funnel traffic without tanking post reach. Nurture after the comment: DM prompts that qualify intent, when to drop case studies, and how to avoid low-intent “free audit” traps.