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Index/Marketing/In the Pit with Cody Schneider
In the Pit with Cody Schneider artwork

He Built a 1,000,000+ User Startup with ONLY 3 People and AI

In the Pit with Cody Schneider · 2025-07-15 · 53 min

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Topics in this episode

Demand generationB2B marketingGrowth Marketing

Episode notes

- AI data analyst to build dashboard and get insights Join me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth. Timeline 00:00 - AI tooling’s golden age (and why it’s overwhelming) 00:31 - Introducing Yo, the “most gangster” consumer marketer I know 00:45 - What you’ll learn: short‑form content, paid ads, automations 01:23 - Sponsor: Talent Fiber makes offshore hiring effortless 02:12 - Yo’s creative AI spotlight: VO3 videos & gorilla vlogs 04:46 - Humans vs. AI avatars in paid videos (spoiler: humans still shine) 07:20 - Building your creator pyramid with Sideshift & Shortimize 10:00 - Automating code changes via “Jarvis” in Slack 14:38 - Scaling organic content: thousands of posts, not dozens 18:00 - Product‑channel fit: build the media first, product second 20:30 - Automating international growth: 20+ languages in weeks 24:00 - Filtering AI noise: focus on what’s already working 27:15 - The biggest gap: corporate brands vs. startup agility Key Points • AI creatives are exploding - VO3 videos hit millions of likes fast. • Human spontaneity still outperforms AI‑only videos - for now.

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