from no app downloads for 2 years, to 100,000 in 14 days. this is how to find the shorts template for your product
In the Pit with Cody Schneider | Marketing | Growth | Startups · 2025-03-25 · 47 min
Episode notes
- AI data analyst to build dashboard and get insights In this episode of In the Pit , we sit down with Laurent , co-founder of FocusTree — a productivity app for students — to break down how he leveraged short-form creator-led content to explode the app to 100,000 downloads in just 15 days . Laurent shares the tactical, step-by-step breakdown of his viral growth playbook, from sourcing international creators to creating a gamified onboarding experience that hooks users. This is a masterclass in thinking media-first, product-second — and building sticky consumer apps in the TikTok era. This episode is sponsored by TalentFiber.com — the best way to hire vetted offshore talent that works in your time zone and speaks fluent English.