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Index/Marketing/In the Pit with Cody Schneider
In the Pit with Cody Schneider artwork

from no app downloads for 2 years, to 100,000 in 14 days. this is how to find the shorts template for your product

In the Pit with Cody Schneider · 2025-03-25 · 47 min

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Topics in this episode

Demand generationB2B marketingGrowth Marketing

Episode notes

- AI data analyst to build dashboard and get insights In this episode of In the Pit , we sit down with Laurent , co-founder of FocusTree - a productivity app for students - to break down how he leveraged short-form creator-led content to explode the app to 100,000 downloads in just 15 days . Laurent shares the tactical, step-by-step breakdown of his viral growth playbook, from sourcing international creators to creating a gamified onboarding experience that hooks users. This is a masterclass in thinking media-first, product-second - and building sticky consumer apps in the TikTok era. This episode is sponsored by TalentFiber.com - the best way to hire vetted offshore talent that works in your time zone and speaks fluent English.

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  • Stage Before Strategy: How PMM and AI Priorities Shift as B2B Companies ScaleA Go-To-Market Perspective · on Demand generation71 / 100
  • How Microsoft Partners Can Differentiate Beyond TechnologyIAMCP Profiles in Partnership · on Demand generation71 / 100
  • Zero-Party Data Strategy for B2B Enterprise MarketingB2B Marketing with Fexingo · on B2B marketing65 / 100
  • #239: B2B Go To Market Strategy: Why Your Lead Gen Is Broken (and how to use the 5 BEs Framework)The B2B Playbook · on Demand generation65 / 100
  • #238: The Importance of Career ExperimentsMBA Insider · on Demand generation38 / 100

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