In the Pit with Cody Schneider · 2025-09-15 · 45 min
- AI data analyst to build dashboard and get insights Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) - and how to run it like a system. Guest Robert Lukoszko , founder of Stormy AI , shows how their agent finds creators, pulls contacts, sends DMs/emails, follows up, and even negotiates packages before you step in. We get tactical on budgets, pricing, UGC hiring, TikTok vs YouTube strategy, measurement, and building a compounding “surface-area” of content across the web.
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