AI SEO Crash Course: Search Is Going to Answer Engines, You Need a Plan
In the Pit with Cody Schneider | Marketing | Growth | Startups · 2025-05-20 · 52 min
Episode notes
- AI data analyst to build dashboard and get insights In this episode, I chat with James Cadwallader, co-founder of Profound, about the rise of AI search engines and their impact on traditional search methods. We discuss how tools like ChatGPT and Perplexity are changing user behavior and referral traffic patterns. James shares insights on which companies benefit most from this trend and offers strategies for enhancing brand visibility in AI search results. We explore the importance of tracking bot traffic, creating targeted content, and optimizing metadata to align with AI models' preferences, highlighting the need for brands to adapt to this new digital landscape.