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Index/Marketing/In the Pit with Cody Schneider
In the Pit with Cody Schneider artwork

ai seo crash course: pick one keyword and build brand mentions

In the Pit with Cody Schneider · 2025-07-28 · 49 min

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Topics in this episode

Demand generationB2B marketingGrowth Marketing

Episode notes

- AI data analyst to build dashboard and get insights This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism ) to map the real discovery journey happening inside AI search - what users actually prompt from problem‑aware to buyer‑ready - and how to influence results across models (GPT, O3, Claude, Perplexity). You’ll learn how to surface the right phrases (not just keywords), make your pages AI‑readable , and win off‑page placements on the listicles and directories LLMs love to cite. What you’ll learn The 4 levels of AI search (no‑search → deep research) and how strategy changes at each. Prompt‑level intent mapping: info, comparison, executive/delegation, problem‑solving. How to spot AI‑generated queries in Google Search Console and build your tracking sheet. On‑page for LLMs: crawlability, structured content/markdown, alt text, and avoiding blockers (robots.txt, Next.js assets). Off‑page that moves rankings: listicle outreach, affiliate offers, directories (G2, Product Hunt), and Reddit/“parasite” opportunities. Why AI traffic is often more buyer‑ready - and how to target bottom‑of‑funnel prompts (e.g., “X vs Y,” “best X for Y,” pricing specifics).

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