"I'm In" · 2026-03-12 · 54 min
This Podcast is Sponsored by Leonardo Hotels UK & Ireland Host: Phil Street FIH Guests: Adam Hamadache FIH - Founder, Formula; Digital Growth Specialist Sonia Cresswell MIH - Marketing & Communications, Institute of Hospitality Ryan Thomas AIH - Duty Manager, Whitbread; Hotel Manager Programme Artwork and Branding: Sonia Cresswell (MIH) Music by: Leon Williams (FIH) Are We Over-Reliant on AI? AI is everywhere. On our phones. In our booking engines. In our revenue tools. In our copywriting. In our discovery journeys. So, the question becomes: Are we enhancing our thinking… or avoiding it? In this wide-ranging and honest conversation, Phil is joined by Adam Hamadache, Ryan Thomas, and Sonia Cresswell to explore whether hospitality is using AI wisely, or leaning on it a little too heavily. From digital discovery and operational efficiencies to education, ethics, creativity, and even Tom Hiddleston’s wardrobe, this episode pulls no punches.
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