
Hospitality from Within · 2026-02-05 · 38 min
Key moments - from our scoring
Substance score
31 / 100
Five dimensions, 20 points each
Building a hyphenate career - multiple income streams woven together intentionally - requires shifting how creatives and hospitality professionals think about money and stability. Speaker A and Speaker B dig into the unglamorous reality of portfolio careers: establishing a stabilizing anchor income (consulting, teaching, or employment) that covers basic needs, then layering in creative and soul work that may or may not generate revenue initially. Speaker A discusses her transition from wine bar owner to corporate roles at Resi and American Express, which gave her nervous system space to reset and eventually sparked new directions like Substack writing and digital products. Speaker B shares her accidental soap business generating $3-4K in months and her deliberate shift away from paying-to-play marketing toward community-based, collaborative enterprises. Both speakers emphasize that intellectual property work - newsletters, PDFs, digital products - operates on a long game (potentially 5-10% of income after years of consistency) and that soul work, while high-impact, isn't predictable revenue. They advocate for transparency about money in creative communities, flexibility to shift income streams based on life circumstances (Speaker B reduced teaching at CUNY after her father's death, then adjusted back up), and treating energy metrics - what fills your cup versus depletes it - as central to sustainable hyphenate design. The conversation challenges the "side hustle" framing in favor of intentional portfolio building aligned with values and community.
A hyphenate career intentionally weaves multiple income streams together toward a cohesive vision, whereas a side hustle treats secondary work as subordinate to the primary job; the mentality flips the anchor income to supporting role so creative work is prioritized.
Speaker A estimates it takes years of consistent work before intellectual property contributes 5-10% of income, and requires an anchor income of 30-50% to sustain you through the building phase.
An anchor income is predictable revenue from consulting, teaching, employment, or freelance work that covers your basic needs (rent, health insurance, food) so you can explore creative work without desperation; it typically should be 30-50% of your total income.
Yes, but only if it's community-based and aligned with your values rather than designed for scale; Speaker B's soap business succeeded because it prioritized collaboration and community visibility over paid marketing, generating revenue organically through popups and partnerships.
Use energy metrics (energy OKR): track what fills your cup versus what depletes it, and whether each stream connects to your values and community involvement; flexibility to shift streams as life circumstances change - like Speaker B reducing teaching after family loss - is essential.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode offers a loosely useful five-bucket structure (anchor income, IP long game, creative/cultural work, partnerships, seasonal experiments) but most airtime is filler, affirmations, and self-evident advice. The rough income-percentage breakdown is the episode's most concrete contribution, but it is loosely defined and unsubstantiated.
we don't always necessarily know how we are going to keep the lights on and keep a roof over our heads
look at the anchor income as side hustle so that we can prioritize what fills us up either in the long game with that intellectual property
The reframe of treating the anchor job as the true 'side hustle' so the hyphenate work becomes the priority is the episode's one genuinely interesting inversion; everything else - money as energy, mirror affirmations, follow your passion and money will flow - is recycled self-help material draped in hospitality vocabulary.
look at the anchor income as side hustle so that we can prioritize what fills us up
she has a friend that literally just looks in the mirror every day and says, money is. Money is coming to me or something
There are no guests; two co-hosts with genuine practitioner backgrounds (wine bar ownership, stints at Resi and American Express, CUNY adjuncting, independent consulting) share their journeys honestly, but neither has operated at a scale or seniority that would produce high-caliber insights for a B2B operator.
I went and worked for Resi and then eventually American Express, right? I was with American Express for six years.
I was consulting with, um, like wine alliances across the, across the globe, mostly in Spain and Portugal
A handful of concrete data points appear - soap revenue of $3-4K in roughly eight months, six years at American Express, a rough 40/10 percentage target for anchor vs. partnership income - but these are sparse islands in a sea of vague, hand-wavy advice with no named clients, ROI data, or meaningful benchmarks.
somewhere between three to four thousand dollars within just a few months from April to December
let's just call it 30 to 50%
This is a mutual-affirmation co-host chat with no guests to challenge, no probing follow-ups, and no moment of productive disagreement; the structure meanders extensively and the hosts spend significant time validating each other rather than sharpening ideas.
Mhm. Mhm. Yeah.
Yeah. Yeah. I mean seasonality is, is huge.
Computed from the transcript - who did the talking, and the words that came up most.
Transcribed and scored by The B2B Podcast Index.
Speaker A: Welcome in everybody. We are actually testing out, uh, substack new. I don't know if it's new. I know that a, uh, few people have used it before. I've seen some videos. But you can now go live from Desktop, which Kim and I are both testing out in, uh, in this version, um, of our, our subs subset Live. So welcome in everybody. Um, last week we kicked off talking about hospitality hyphenates and creative hyphenates for 2026. It was definitely a big part of Kim and I's work in together in 2025 and, and individually. Right. We're doing that out in, in, in our own, uh, work separately too. And so one of the things that often comes up with when I am talking to other collaborators like Kim, um, as well as people who are really interested in bringing, um, this hyphenate mentality to their work and their life is how do you make money? Because, um, from a community standpoint, obviously, um, and a cultural one, we talk often about how creatives and hospitality folks are built for hyphenate work because we have to wear so many hats in the industry. Um, and uh, we definitely have it down culturally. Right. But we don't always necessarily know how we are going to keep the lights on and keep a roof over our heads. So, um, it's also I think worth saying, uh, that this is not our favorite topic to talk about. Like, we don't love talking about like income streams and revenue and things like that, but if we are to build an equitable and sustainable community of creative hyphenates, um, and then obviously hospitality hyphenates are nestled within that creative hyphenate, we do have to be more open about talking about money because when we both started on our, um, our journeys, where we're at now, um, there was not a lot of language and there weren't a lot of roadmaps to tell people. Like, this is how you can piece this puzzle together that's going to fulfill you from a creative standpoint as well as from a financial one. So even though it's not our favorite topic, we know it's an important one. Um, and we're excited to jump in and sort of talk about, um, the different types of income that we both have in our work and, and, and how it's all breaking down to make sure that uh, we're able to, to welcome this community in.
Speaker B: Right? Yeah, it's true. You know, as I was actually walking home from one of my revenue streams, one of my consulting clients, uh, on My way to, to join you today in this live was thinking about all of the different things that I currently have on my plate that, you know, each one brings something very different to the table. Um, and feel a lot of gratitude because most of them at this point at where they've become are revenue streams. Um, but they didn't all start that way. And, you know, I kind of just looked back on, like, oh, yeah, like, you know, doing something sometimes if you have the intention. Well, I mean, even backtrack, like, the truth of the matter is, like, what's your relationship with money, right? And like, what's your energy towards money? And can you actually just look at money as an energy like everything else does? Because it is, um, not that this is about this topic, but like, I was talking to a friend the other day about some. She's like, oh, I have a friend that literally just looks in the mirror every day and says, money is. Money is coming to me or something. Like, and it comes her every single day in different, you know, you know, ways. And so I think that there is this belief system, right, that, um, working through. And the one thing building hyphenate life pathways, right, like different streams, is what I have found to be way more, um, approachable and feel less sticky around. Like, ooh, like what's going to come of that? Is, is it actually aligned with my values, right? Like, does everything weave together? Where is the community involvement is, you know, and again, community is such like, a broad word that is used a lot right now too, because we are all seeking community. Um, but like, each community brings something different to you, right? And there are different tables that you're sitting at to learn different things. And there's different people that bring you different, different, different pieces of information or inspiration or are uh, just like, not your people, which is also cool. Then you can save your time and energy and move somewhere else. But, you know, I think drilling it down, which is a practice that we love to do, is, is, you know, especially depending on where, you know, you're thinking or you're currently at, uh, in your own journey of like, oh, you know, you could be somebody that is in a corporate job and, and does have a consistent paycheck. And the thought of, like, taking the leap is just like, absolutely not okay to your nervous system. Cool, great, then don't do it. Um, but find different things that do fill your cup and they may become revenue streams and they may become more than, you know, to be able to support yourself and have that roof over your head. Um, but it's really, you know, again, it's like a sticky conversation. But we should actually all just be more comfortable talking about it. Um, because it's so important to also understand how people like, you know, maybe going off topic here, but like thinking about, like selling things, right? And I was talking about revenue streams. I started a soap business on accident, completely on accident. And you know, in it generated and I'll, I'll say the number, I mean, I haven't done my taxes yet, so I can't tell you for sure, but somewhere between three to four thousand dollars within just a few months from April to December, which I was like, what? Like, that's not, that's a big chunk of money that I was not expecting.
Speaker A: Right.
Speaker B: Um, nor did I anticipate. And so I think it's important to, you know, talk to people and have these open conversations about what does the revenue stream bring to you, right? Or what is the hyphenate bring to you? If it became a revenue stream, maybe what part of your life would that contribute to, right? Maybe it's not the roof over your head, some of these things that you want to do. Maybe it's fueling a jacket you want to buy or a, uh, vacation you're excited to go on or investment, you know, we don't know. But I, I, I, I'm just really excited to talk about, continue to talk about this and, and open up that discussion with people. Because I have found the more that I have open discussions with people around money and asking people, how much do you make? How much, how much did you make off of that? Like, oh, how much do you charge? Right? Like, oh, wait, what is that worth to you? It's just a more, a better understanding of how you then build things.
Speaker A: For sure, for sure. And you know, we talk in our collaborative work often about energy and we, when we were making the hospitality hyphenate workshop, which is free, um, when we were making that, we put money in that energy box in that energy category, right? And as you know, I talk about this all the time. I have an okr that is energy, right? It's like, what's filling me up? What, what's depleting? And you know, to your point, like, where do I have space to do that work? What I do think is really important for people to understand when we're talking about breaking things out is that there is a need for us when we talk about keeping the lights on and roof over our heads. You know, what is your stabilizing income? That's What I call it, that's what I tell people when they ask about it. A lot of times you'll hear people who have portfolio careers or their hyphenates themselves, they'll. They'll call it like an anchor income, right? And that is so that you are safe, right? Like, uh, you know, not to get into the old, like Maslow's hierarchy of needs, but right. Like this is the income that is going to keep you safe. And when I was on your podcast a couple of years ago, you know, I did, you know, talk, you, uh, know at length about, don't be afraid to quote, unquote, have a day job, right? Like it's okay. Like my corporate job gave me a, uh, wealth of experience. It built my network to much larger than it was when I had the wine bar, right? Because when I had the wine bar, I was stationary, right. I brick and mortar, I was anchored there. That was my anchor income. But I was also, while I had that wine bar, I was also doing, uh, creative cultural work and sometimes intellectual property work in consulting. I was consulting with, um, like wine alliances across the, across the globe, mostly in Spain and Portugal. I was working with other wine folks around the country. So I was doing consulting. And I didn't consider, I never considered it a side hustle. And I do always like to make that differentiation that the hyphenate life isn't really a side hustle. And if we're ever talking about the perspective, the mindset of a side hustle, we should look at the anchor income as side hustle so that we can prioritize what fills us up either in the long game with that intellectual property or, um, owned products. Right. Digital planner. Digital planner brought in, in, you know, um, can bring in money for you or PDF guides. We have a, uh, free workshop. Right. I've mentioned that twice now. And like, that's because it's about energy. It's not always about making money, right? But so you have that anchor income and you know, that's where Kim M. And I have a lot of crossover, right. Like my anchor income is consulting, right? It's consulting, it's teaching. Um, which we have that in common as well. Um, and sometimes can be like fractional roles, right? Or freelance. Um, but consulting is my biggest anchor income and have no problem, um, saying that and being open about that because our community calls in 2025 really touched on a pain point and a hot topic that consultants are typically. They, they gatekeep because it can be very competitive to get, you know, work and jobs um, with you know, whether it's restaurant or other, you know, hospitality adjacent work, it can be very competitive. Right. But really, um, important that you know, I want to be transparent that um, while it's not always the maybe sexiest work. Right. Because you know, it's like we want to talk about, listen, if I can make zines all day long, I would make zines all day long if that could pay the rent. Amazing. Right? But that hits more into the creative and cultural work that I do and those um, long form games that are going to like potentially add to the revenue.
Speaker B: Mhm. Mhm. Yeah. That you know, it, it's thinking about, um, you know, everybody is, you know, like what your priorities or what your foundation is. Right. It's like different in any, for every single person. So you know, even like what's important for Liz to make sure that she has a foundation and stability and safety is different than for me. Um, you know, and that's, that is just when I took the leap out of restaurant operations to build, I actually remember talking to a very dear friend of mine who I consulted for her business. Um, I was like, I just need to make sure I have health insurance. And that was my foundation. I was like, I can figure out the rest. Like I'll actually know that I'll figure out how to get money like to pay my rent. But like I need to make sure that no matter how much I make that and I was not going to go back to a corporate job because I'm just not built for that. I have to make sure I can afford the absolutely absurd number of health insurance costs in this country. As a COBRA or an independent person,
Speaker A: we could do a whole separate tech live on the fact that your insurance should, your health insurance should not be tied to a job. But that, that's a different conversation. Right, Exactly.
Speaker B: But you know, that has always been. And I will say, you know, actually this coming May, it'll be five years since I exited, you know, being an employee, even though I still am an employee and somewhere else right now. Um, which you know, is, is just really being honest with yourself. Right. Like you know, we love to have, you know, we love to have these conversations with each other, um, on lives. But like you know, we had said last week for anyone that joined us, like we're actually really excited to hear from other people. But you know, in these spaces where we do have the opportunity is to be really transparent and you know, if you're in that space of curiosity and like trying to you know, understand and define the hospitality, hyphenate, language and kind of what does like you're like, okay, you know, but like how do I start? Like, how am I, you know, what are your worries? Your worries are sparks, right? Your worries, the things that really like, uh, that's your stability, right? And so you know, thinking about, oh, so you know, if I were to build this and I actually do want it to be a revenue stream, you know, how do I build for that, right? Or I'm looking for more time and energy and like connection and that is uh, you know, a pathway, right. That is a hyphenate interest. What is that bringing to you, right. So it creates this equilibrium for yourself. And one thing I always say, and I always do this with my hands is like, how are you weaving it all together? Right? Like, because one should be tied into the other. Maybe not always fully, but um, again like, you know, for me, and I will, I want to just say this because our life is not stagnant, right? And we go through life changing experiences for better, for worse. Or you know, if you're in a partnership, you know, like also, like everybody's situation is very different. Um, it's also okay to ebb and flow through different anchor streams, revenue streams. Like I, you know, my, my father passed away almost two years ago and my anchor revenue stream was teaching at cuny, um, here in Brooklyn. And I was so grateful for it because I had a roof over my head and I could not entertain any of my other pathways because I just didn't have the energy or emotional capacity to um. And now I'm grateful I'm on the other side because the universe always gifts you that puts you in the place you're supposed to be in where I can't be full time at CUNY anymore. And now I'm adjuncting, which is allowed to space for me to open back up my consulting business. Um, you know, it's just a switch.
Speaker A: Yeah. And it's a great reminder that we have to be so flexible and fluid when we're hyphenates. Right. And, and I believe that that service gets us ready for that. But you know, we, and so one of the things that we often talk about is that, you know, for chefs and, and bartenders, it there does really seem to see be this path of here's how you can put a hyphenate life together. Here's how you can put sort of a portfolio of work together and make this work for you. Front of house management, um, sometimes Soliers and whatnot. It's not always clear on the wine side of things. It's usually like, just go be a wine rep, right? I don't want to say just go be a wine rep because so many friends of mine and people that I love and care about are wine reps. But I do think it's important for, you know, folks to understand that both Kim and I, when we were like, okay, I do think it's time for me to step away from the floor so I can revisit how, how I want to, um, really interact with this part of my life and career that's been such a big part of it. We both went into restaurant adjacent work, we both happen to go into tech, but not everybody goes into tech, right? So a lot of people go into food or beverage sales and it does really allow for you to take a breath, right? A lot of folks, um, that are either listening this or not, it's like, you know, I went and worked for Resi and then eventually American Express, right? I was with American Express for six years. And after owning and operating a wine bar where I was in charge of people's livelihoods, my nervous system needed to reset and take a breath, right? And that's why I really encourage folks, it's like, do you need to go take a job? Go take a job, whether it's for health insurance or whatever, find that, that stabilizing income so that you are able to step back and say, what's going to spark you, right? And listen, wine had been such a big part of my life for, you know, 20 years that I, I did need to take a step back from it, right? And then eventually what ends up happening, I stopped drinking. And then the alcoholized wine becomes like this whole new reinvigorating moment that I have with beverage that doesn't happen without taking that stabilizing job, right? And so, um, it is important when people, if you are in hospitality or whatever creative field you're in, because hospitality is highly creative and it is an art and craft. You know, we talk about that often, but you know, whatever it is, it's like find that, that stabilizer so that you can take a breath and figure out what is sort of feeding your creativity. Because the intellectual property stuff, right? Whether it's paid newsletters, subset substack subscriptions, not easy to say. Yeah, that's the long game, right? And while I was taking a paycheck as an employee, that's when I started dipping my toe in. Now I think four years ago, three, four, four years ago, when I started writing on Substack and it was scratching that old wine blog itch that I had. Right. I wanted to get back to writing, but that was a long game, right? Like I had to figure out how substack work. I had to figure out how newsletters worked when I wasn't pushing a restaurant narrative. Right. So it's a little bit different, but it's a long game and you know, it can be probably, let's say if your anchor income is somewhere between, let's just call it 30 to 50% and that is if you already have other streams like set up and ready to go, like it's going to take you a uh, good amount of time and consistency to even build up that part of your income, the intellectual property or products or whatever it is. That's going to take time to even build up to like 5 to 10%. Right. So that does give you an opportunity to figure out, okay, when I am ready to take my foot off the gas off of, you know, this anchor income, what's it going to take and what can it be replaced with, right?
Speaker B: Mhm.
Speaker A: The other piece in this that I know we often allude to, um, or it's just an energy between us is the part of being a hyphenate that is your soul work, right? Like what's filling up your soul, what is making you want to create, be more creative, collaborate with folks, find your folks, all of those kind of things, right? Because that is an important part of being a hyphenate, right? We are um, very passionate folks and we tend to be highly creative. That's why we, you know, we listed this as the creative hyphenate. Behind the scenes of, you know, building creative hyphenate businesses is that are you being rewarded in your work and it like is your soul being filled up, right? And uh, then it's back into sort of that, that energy OKR metric. The thing with soul work, if you will, is that it can have a lot of high impact, but it is not predictable in any way. To, to your point, right? Like you like making soap and whatnot. Like it, it was a great surprise, high impact for you, right? You were getting your hands in there and making that soap. But like not predictable in any way, shape or form. And to that point it's like when we are creating products that we're putting out into the world that are not evergreen, right? They, they are something that runs out. We also then have to produce to be able to have that be an income stream. And this is a thing that people get into, um, a lot of issues with, in their marketing content. Right. It's another topic that we don't necessarily love to bring into our work because, um, it's not, it's not what really, like, fulfills us. But we have to be careful in our, um, our soul work, our creative and cultural work that we aren't on a hamster wheel of. I have to put out content in order to make money, right?
Speaker B: Yeah, yeah. And, you know, I will even say in that, in that instance of this example of, of my example of soap, which I still laugh about because it was just, it literally was a healing process for me. Um, and you know, when I kind of sit and reflect back on, on what it brought to me, it was more than healing. Right. It actually allowed me to shine light and collaborate with people within my collective that, um, are hospitality people. But, um, you know, there wasn't like, it was more than me just supporting their businesses. It was actually us co creating together and like taking all of our, our specialty and our expertise and, and just like, oh my God, like, it was so fulfilling to each one of both sides. Um, and, you know, I, I feel very grateful because I've, I have three collaboration bars with three people and businesses that are really important to me. Um, and, you know, I also, what I cared about then at that point was like, how do I actually just like, get to work with people about this? Like, it's more around, like, I, I love collaborating with people and co creating. And so it just like when you get to be with other dreamers in that way, you're like, oh, dope.
Speaker A: How far can we take it?
Speaker B: Right? Like, are you still excited? If you're excited, then I'll keep going. Um, you know, and then it allows you to. Escape is not the right word, but it allows you to sort of like, escape into this other place that just like, really, again, that soul work is like, oh, my God, that's right. And, you know, when I think back on like this soap journey, I mean, I originally started making them because again, it was healing for me and I wanted to make them for my niece and nephew. It now has allowed me to just like, continue to work with people that I love. Um, and it does, it generates, you know, it just, it generates, it pays itself back out, right? Everything I've invested into it, I've, I've made the money back. And I've also done two markets and two popups. And, you know, I'm doing another popup this month in a couple of weeks. And for me, you Know, I also then started getting really clear and I'm a very non traditionalist when it comes to building a business and it is very gut and intuition led. But I was like, I actually don't want to pay to play. Right. So what does marketing mean then is I don't. This business to me is not going to scale at that point where I'm at in my life right now. This is actually very much a community based, like enterprise. Um, and I don't want to pay to play. And so I want to work with people who want to shine light on small businesses and how can I shine light on what they're doing? And I literally like said that after I did my first market that I did have to pay for, which by the way was the most stressful experience of my life. Um, um, and literally that night I met the GM of the McCarran Park House here in Brooklyn and he was like, yeah, great, would love to get you scheduled. And I was like, what? So I think it is again, it's that value system, right? Is like that foundation and thinking through like again, the, the creative, the, the creative in each and every one of us. What it, what is your pathway? What is the marketing? And again, like, don't compare yourself to others. There's no comparison here. And like what Liz says, it takes a while to build. And sometimes as you're in like this place of building, so if, you know right now you're sitting in a corporate job and you're like, I really wish I had another, uh, you know, pathway or opportunity, like start just doing something, right? Like whatever it is that you're curious about, you know, if it's writing in substack, like create the login, right. Or go take a class on something that you're, you're excited to learn about and just allow it to build, right. Um, and let it show you where it's supposed to go versus if at any point you feel like you're forcing, it's likely because you're doing it for the wrong reason. And I'll be honest, that money aspect, the revenue is going to be blocked. Uh, and so you're actually like, if you want to have a safer or more abundant relationship with money, is like, allow it to flow.
Speaker A: Absolutely. And you know, you took us over that bridge because the first three things that we were really talking about in being a hyphenate, that was internal, right? So much of like the, the anchor income, the long game, products, intellectual property, creative and cultural work, I think that probably straddles A little bit of internal, external. But you took us over that bridge into something that, you know, I know that people think are probably relegated to maybe influencers, but there is a part of being a multi hyphenate that is a leverage layer of income which is partnerships and brand collaborations. Right. And I don't even want to say just brand collaborations, collaborations in general, right? Because the, for the first time in Q4, you and I, it wasn't a lot of money, but you and I started making money together, right, through our collaboration. It took two, two years, right, for us to get, get to that point being like, this is our work, this is what is important to us, this is what is value aligned and this is where we're seeing a uh, gap and a need in our communities, right. So you know. Yes, of course you know that. Can you, you. We see like sponsored content, right, and, and stuff like that and affiliate revenue and whatnot. But there is an opportunity to co create products and events, right. I did a collaborative event with the Terms of Service podcast where I brought non Elk wine brands in to that event to make it more robust and collaborated with someone else that I also have a Venn diagram crossover, right, of, of um, expertise and experience. Experience. So there really is this part of partnership and collaborations. And one of the best ways that you can do that too is like. And again, we always say this, even though this is the platform that we're on. You know, this is never us trying to just promo substack, right? But um, but at the same time you can easily find your uh, community there. That's how I found my zine community, which you just turned into so many like artistic and creative opportunities for me in 2025. So there is this sort of like partnership and collaboration. And then, you know, I do want to speak to the sort of seasonality of the work and, and the seasonality of the work comes in two forms. First, you're not all, uh, you're not going to build in every season, right? Like there's some quarters you're going to sell some quarters you're going to build some quarters you're going to spin speak, right. Like I do a lot of my now speaking engagements and panels that I'm on. I do those in the spring and summer because like, I'm not you know, necessarily doing a lot of selling and collaborations, right. Because a lot of things slow down in the summer as we know, right. But you know, there is this sort of experimental seasonal income that people can tap into as well to figure out what is a path to your point. Like, we know in Q4 there's a ton of markets, right? A ton of holiday markets. So it's like if you're doing something creative, maybe test out, you know, do I want to do a market? Right. Last year I went to Zine Fest, right? And I found more people in the zine community and it was like, oh yeah, this is definitely something that interests me. And listen, like, first of all, people trade zines for free, so not a lot of revenue there. Even if you buy a zine, it's usually like 10 bucks, 20 bucks. It's not a lot of money. Right. But there is this opportunity to understand that the work is seasonal and to experiment in different seasons. Especially because, you know, we're always talking about a B testing and you know, I talk often with folks about, you know, just do a tiny little experiment. You know, do one tiny experiment and see what happens. And then that leads into those sparks that we talk about. Mhm.
Speaker B: Yeah. Yeah. I mean seasonality is, is huge. And you know, not only the season of wherever you live, but like, you know, Liz and I were talking about this the other day, like your internal seasonality. Right. Like somebody sent me, and this is off topic, but somebody sent me a thing of like, you know, in winter hibernation or whatever, it's like, yeah, sure, I hibernate internally, but it's actually my most creative. Um, and for a lot of people that's not like, they're not, they're not, you know, their intellect and their creativity is not shining because they're, they're really hibernating. And so I think that there's also something that's really important about again, this is just getting to know yourself, right? Like, what is your soul? Who are you? And, and how do you build around that and how do you connect with people who are aligned in that way? So you know, there's there, there is right now also again, a craving and a desire to be connected, whether it's in person or vir. Um, and you know, I would just say, uh, if you're at any point, you know, you're, you're, you're here with, live with us today or you're listening to this recording is like if there's something that you're like, oh, I uh, want to feel that way. Like that makes me feel really curious. Like that is actually your like invite to explore further. Right? And so I'll just say again, like we, we worked, we worked a lot on building this last year. And then I was like, okay, well, both of us collected.
Speaker A: It wasn't.
Speaker B: I was like, we need to go share with other people.
Speaker A: Because we. We.
Speaker B: You have to. Right? Especially if you're creating something that's for the outward outworld community. Um, but we have the workshop, right? And the link is. Is here in the chat. Um, and it is free. It is a free workshop that Liz and I built, um, and recorded. And again, it's not fully baked. It's our first version, but it at least gives more translation and definition and more information around what a hospitality hyphenate life is. Um, and, um, you know, like, I would say tap into that, download it. Right. The other thing, too is like, if you're new to either one of us, like, maybe it is tapping. You know, again, I. We put the substack, our stuff stacks there. Like, just follow around and see maybe who each one of us are following or who we're recommending and, like, see where that builds curiosity for you. Um, and again, there's no. There's. Don't ever feel forced to do something that doesn't feel exciting. Um, because the. The. Those. The money will. Will find you. It will. As long as you are. You are following your soul's pathways.
Speaker A: Yeah, for sure. And, you know, every year looks different. That's definitely something, you know, worth worth talking to folks. Um, and, you know, I always want people to have, you know, tangible things to walk away with. So obviously, you know, check out that workshop if you haven't already, to see if, like, being a hyphenate is. Is definitely resonated with you as well as, like, do you want to be in community with other folks that are building things like this? Right. And so the other tangible thing, um, that, you know, I wanted to share with people is, like, when I really started to understand, like, two years ago that, you know, at Aldea, which means village in Spanish, right. Like, I really wanted it to encompass, like, that community, that village, like, building sort of this network of creative folks. When I built that, I had no idea how I really wanted my income to break out. Now, as I get ready to celebrate, you know, two years from, you know, launch, I understand that, like, the way that it works, you know, in sort of these. These, uh, buckets that we talked about up at the top, is that it's, you know, roughly around, like, 40 anchor income is definitely a goal for me, so that I've got that 60% that I can play with and have fun. Right. So the other 60% breaks down in owned products, right? That's, that's the long game where, um, you know, things can be making you money while you're sleeping. That is definitely, I think, a goal probably for. For all of us as creators, creative folks and then, you know, room for that creative and cultural work. And then, you know, um, I only sort of assign like 10% to partnerships, right? Because I want to make sure that again, the money is sustainable and you know, partnerships, eb and flow. Um, and then, you know, leave room for that. That experimental. And that leads me into, you know, letting everyone know on the call that in a couple of weeks we are going to have a community call where we're going to um, have a guest speaker come and chat with folks about, um, being an artist that um, went through, ah, a whole line of hospitality work that led into sales that eventually made that space again, uh, to. To become an artist. So uh, stay. Stay tuned for some of that info that's coming.
Speaker B: Yeah. And again, uh, to get that info, you know, and if you're curious, again, this is not some sales. We just want to bring people together. Community call is free.
Speaker A: Um, is there's some banker somewhere being like, why are you giving everything away for free?
Speaker B: Because that's how we built community is uh, you know, just give us a, A follow right on, on. On our substacks. Um, we'll be sharing more information there, um, in the coming week and um, for all the other really fun things that we also have coming, um, in this quarter, um, because you know, we've. We've built the foundation for this and we're excited to actually let the momentum carry it pretty, um, um, in a really big way right now. It's kind of awesome. So, um, you know, we. We have some members that are ready part and they have shared so much and we're excited to actually connect with them again. Um, and we hope we'll see some of you in there.
Speaker A: Absolutely. All right, thanks for joining, folks.
Speaker B: Have a good one. By.
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