Growth Activated · 2024-12-19 · 33 min
#1 - 80% of CEOs don’t trust or are unimpressed with their CMO. The CMO role has the shortest tenure in the C-suite. And marketing leaders are burning out at record rates. This is the CMO crisis - and it’s what Growth Activated exists to solve. In this inaugural episode, Mandy Hornaday breaks down why marketing leadership is broken, how we got here, and the four leadership characteristics she believes every marketing leader needs to master to build C-suite trust, drive real business impact, and build a career they love. This isn’t about tactics or channel strategy. It’s about becoming a business leader first - and a marketing leader second. If you’re a VP, SVP, or CMO who has ever felt undervalued, left out of strategic decisions, or exhausted by the gap between what marketing delivers and what the C-suite sees - start here.
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