Growth Activated · 2025-06-17 · 37 min
#22: The rules of SEO are changing - and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook. In this episode of Growth Activated , I’m joined by Mark Goloboy, a fractional CMO and AI marketing strategist helping teams adapt to the new world of LLM Optimization - where tools like ChatGPT, Gemini, and Perplexity now shape how your brand shows up in search. We’ll explore what this shift means for modern B2B marketing teams, how AI is reshaping the way buyers research, and where marketing leaders should invest to stay competitive.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How to Build a Brand People Love | Sarah Holt on Marketing, Leadership & AIThe Places We'll Go Marketing Show · on AI in marketing82 / 100
Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
#191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100
Best of Linkedin: Account-based Marketing CW 34/ 35Best of LinkedIn: Strategic B2B Marketing · on B2B marketing
How CMOs Use Value Acknowledgment to Drive LoyaltyThe CMO Podcast with Fexingo · on Marketing leadershipA CMO's AI Partner: How I Unblocked My Team and Got 10 Hours a Week Back59 / 100
Work Is Not Finite: Staying Irreplaceable as AI Raises the Bar with Heidi Darling63 / 100The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams70 / 100Stop Running ABM Like It's Demand Gen: How to Build the Real Motion with Brandon Redlinger79 / 100YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs83 / 100