Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)

Episode notes

#29 - AI is reshaping B2B marketing - but what does that actually look like inside a CMO’s org, plan, and P&L? Four-time CMO Ruth Zive (Voices; ex-Ada, LivePerson) joins host Mandy Walker to share practical plays marketing leaders can use right now across customer experience, brand, content, and go-to-market - without losing the human edge. You’ll learn: AI in CX & Brand: Why voice is the next brand asset (like your logo) and how leading brands license voices ethically and at scale. Marketing Team + AI : Where AI accelerates content, research, and competitive intel - and where skilled humans still matter. Annual Planning in the AI Era: Ruth’s planning flow - start with revenue, set a few big bets, align pipeline ownership with sales, fund what works. Lessons from a 4× CMO: Ruth’s approach to sales–marketing alignment, org design, and why her mantra is outcomes over strategy . About our guest: Ruth Zive is a 4× B2B SaaS CMO who has built and led high-performing marketing teams across AI-driven products. She currently leads marketing at Voices, helping brands show up through voice in an AI-first world. If this episode sparked an idea, share it with a fellow B2B marketing leader.