Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)

Episode notes

#29 - AI is reshaping B2B marketing - but what does that actually look like inside a CMO’s org, plan, and P&L? Four-time CMO Ruth Zive (Voices; ex-Ada, LivePerson) joins host Mandy Walker to share practical plays marketing leaders can use right now across customer experience, brand, content, and go-to-market - without losing the human edge. You’ll learn: AI in CX & Brand: Why voice is the next brand asset (like your logo) and how leading brands license voices ethically and at scale. Marketing Team + AI : Where AI accelerates content, research, and competitive intel - and where skilled humans still matter. Annual Planning in the AI Era: Ruth’s planning flow - start with revenue, set a few big bets, align pipeline ownership with sales, fund what works. Lessons from a 4× CMO: Ruth’s approach to sales - marketing alignment, org design, and why her mantra is outcomes over strategy . About our guest: Ruth Zive is a 4× B2B SaaS CMO who has built and led high-performing marketing teams across AI-driven products. She currently leads marketing at Voices, helping brands show up through voice in an AI-first world. If this episode sparked an idea, share it with a fellow B2B marketing leader.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How B2B Marketers Use Channel Partner Incentives to Drive Enterprise RevenueB2B Marketing with Fexingo · on B2B marketing97 / 100
• #188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on CMO90 / 100
• Why Your Marketing Automation Ignores SMSThe Marketing Operator Podcast with Fexingo · on B2B marketing85 / 100
• How Private Equity CMOs Build Revenue That Increases Enterprise ValueDemand Revenue · on Fractional CMO84 / 100
• Why B2B brands should be doing influencer marketing with Ishveen JollyThe Dave Gerhardt Show · on B2B marketing83 / 100
• Best of LinkedIn: Social Selling CW 23/ 24Best of LinkedIn: Strategic B2B Marketing · on B2B marketing82 / 100

• Work Is Not Finite: Staying Irreplaceable as AI Raises the Bar with Heidi Darling63 / 100
• The 4 Mindset Shifts CMOs Need for AI Transformation - with Liza Adams70 / 100
• Stop Running ABM Like It's Demand Gen: How to Build the Real Motion with Brandon Redlinger79 / 100
• YouTube for B2B: From Zero to Results in 90 Days with Samu Kovacs83 / 100
• Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt Heinz84 / 100