Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)

Episode notes

#29 - AI is changing everything about how marketing gets done - but how are CMOs really adapting to it inside their teams, their strategies, and their leadership?” Today I’m joined by four-time CMO Ruth Zive, who has led marketing at multiple AI-driven SaaS companies and now heads up marketing at Voices - a company redefining how brands show up through voice in the AI era. In this episode, we cover: AI in customer experience - how it’s reshaping interactions and the future of brand identity. AI in the marketing team - the tools Ruth’s team uses and why humans still matter. Annual planning in the AI era - Ruth’s framework for setting bets and aligning with sales. Lessons from a 4× CMO - from sales/marketing alignment to her mantra: outcomes over strategy. This conversation is full of perspective from the front lines of AI, brand, and executive leadership - and I know you’ll walk away with ideas you can apply right away. Let’s get into it. Thanks for hanging out with us today! Come build with us: The CMO Operating System is a six-week live cohort where you build one connected foundation for how your function plans, decides, and reports, with AI partners running on top of it.

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