Employee Advocacy That Drives 45% of Revenue: How to Build an Employee-Led Content Engine (with Gabe Lullo)

Episode notes

#37 - What if 45% of your new revenue came from LinkedIn content — and your team of 200 generated 1.2 million followers without a single automation tool or paid promotion? That's not a hypothetical. That's exactly what Gabe Lullo, CEO of Alleyoop, built. Gabe joins Mandy Hornaday to pull back the curtain on Alleyoop's employee advocacy program — how they went from 20,000 collective employee followers to 1.2 million, why they stopped spending $8,000 a month on job ads (and haven't looked back), and the exact "calls and content" framework that now drives the majority of their growth. Alleyoop is a sales development company with over 150 SDRs reaching more than a million prospects per month. They don't just advise on outbound — they live it. This episode is the honest, tactical version of what an employee-led content engine actually looks like when it's working.