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#902Growing Forward73.0 / 100Get badge
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Growing Forward

Hosted by Andrew Capland

This show helps you uncover the leadership skills and inner game that separate the top 1% from everyone else - and make the leap from high-performing IC to true leader. Unlike other shows that focus on tactics or playbooks, we explore the human side of growth.

115 episodes · publishes weekly · latest 2026-06-30 · ~51 min/episode

Rank

#902

Substance

73.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#115 of 991

Best B2B Marketing Podcasts →

Across the index

#902 of 6182

Substance

Top 15%

outscores 85% of the index

Why it scores where it does

Growing Forward ranks #902 on The B2B Podcast Index with a substance score of 73.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and guest caliber. The episode is a relative strength on specificity - budget figures, channel spend, follower counts, contractor counts, stipend amounts, and acquisition timing are all cited concretely, giving listeners real benchmarks rather than vague frameworks.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

15.0 / 20

The episode contains genuine operational insights around overseas contractor models, AI-tool subsidization, and incentive-alignment critique of agencies, but large portions are consumed by sponsor reads, anecdotes, and meandering back-and-forth that dilutes the idea-per-minute ratio significantly.

“we were using Nigerian doctors to help do content, which that's a five minute discussion. But nobody was using overseas doctors in ChatGPT to write content at that point”

“if you have a African or Southeast Asian developer who wants to learn cloud code, it costs 200amonth for Claude Code max. They most likely make anywhere from 1500 to $3000. So that Cloud Code Max subscription makes up 10% of their entire monthly take home”

Originality

13.0 / 20

The AI-tool subsidization angle and using overseas doctors for content are genuinely fresh ideas, but most of the overseas hiring playbook is well-trodden, the agency critique is one of the most recycled takes in B2B marketing, and the closing 'what you loved at 12-16' advice is purely generic.

“I spent hours playing with Google VO3 and it was my favorite thing I used all of last year. So then I ended up building a cohort of 10 video editors from Nigeria. And I paid, I gave them all a thousand dollars a month in Google credits to just literally learn AI video editing”

“if the contractor does a bad job, they lose their job. Right? Whereas if the agency client turns, the contractor doesn't lose their job”

Guest Caliber

16.0 / 20

Philip is a legitimate practitioner who ran a real $7M growth budget, managed a 25-person overseas contractor team, and drove a company to acquisition - solid operator credentials. However, the episode doubles as a promotional vehicle for his current business Hire Overseas, introducing notable bias, and the underlying company operated at a relatively modest scale (low eight figures revenue, series A).

“I inherited roughly a $7 million a year budget. Seven or nine. We were doing low eight figures in revenue and an 11 person team”

“RUPA Health got acquired in October 2024”

Specificity & Evidence

18.0 / 20

The episode is a relative strength on specificity - budget figures, channel spend, follower counts, contractor counts, stipend amounts, and acquisition timing are all cited concretely, giving listeners real benchmarks rather than vague frameworks.

“we spent $3 million a year in conferences, we spent $50,000 a month on SEO. We had a podcast that got 50,000 downloads per month. We did $2 million a year in online course sales”

“that tweet got. Went viral and I think got like 200 viral for tech. Twitter went. Got like 250,000 views. And I ended up setting up 60 calls”

Conversational Craft

11.0 / 20

The host asks directionally reasonable questions but rarely follows up with genuine pressure or challenges any claim; several questions are self-serving plugs for his own coaching practice, and the conversation is broken up by multiple sponsor reads and closes with an irrelevant 'My First Million' tangent that adds nothing.

“And what did you think was the thing for you as the person leading this capability that you needed to work on most to be successful? Like, part of that is probably stuff we worked on, and then part of that is stuff outside of what we worked on”

“Can you clarify what you mean by that?”

Standout episodes

  • He Scaled His Growth Team in an Untraditional Way. It Led to a Big Exit. (Philip Ruffini)

    2026-06-30

    73

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • He Scaled His Growth Team in an Untraditional Way. It Led to a Big Exit. (Philip Ruffini)

    2026-06-30 · 36 min

    73 / 100

Frequently asked

What is Growing Forward's substance score?
Growing Forward scores 73.0 out of 100 for substance and ranks #902 on The B2B Podcast Index. That puts it ahead of 85% of the B2B podcasts we rank and #115 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Growing Forward worth listening to?
Yes - Growing Forward outscores 85% of the B2B marketing podcasts and shows we rank on substance, so a marketing operator is likely to come away with something useful.
Who hosts Growing Forward?
Growing Forward is hosted by Andrew Capland.
How often does Growing Forward publish?
Growing Forward publishes weekly, has 115 episodes, released its most recent episode on 2026-06-30.
Which Growing Forward episode should I start with?
Our highest-scoring recent episode is "He Scaled His Growth Team in an Untraditional Way. It Led to a Big Exit. (Philip Ruffini)" (73/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Rupa HealthFullScriptHire OverseasNovaticUpworkFiverrOnline Jobs PHRupa University

Guests who've appeared

Philip Ruffini

Topics this show covers

The themes that come up most across this show's episodes.

Upworkfunctional medicineFiverrRupa HealthFullScriptoverseas contractorsPhilippines hiringOnline Jobs PHHire Overseaslab testing business

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