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Index/Marketing/Growing Forward
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He Runs Paid Media at Cursor - Here's What Most Growth Leaders Get Wrong (Rex Gelb)

Growing Forward · 2026-06-16 · 42 min

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Episode notes

A huge thanks to this episode’s sponsor: Hire Overseas: Exceptional Talent for Less - Navattic: Interactive Product Demo Software - In this episode, Rex Gelb, a performance marketing expert and leader, shares his journey from being an eager first-time marketer to leading paid media teams and building Summit Chase, his own paid media agency. Rex discusses the lessons he learned while scaling teams, delegating responsibilities, and transitioning from being the person doing all the work to becoming a leader who builds systems and empowers others. He reflects on difficult moments throughout his career, including receiving hard feedback about his marketing approach and navigating disagreements with leadership over brand risk and strategy. Rex explains how those experiences shaped his leadership style, teaching him the importance of thoughtful experimentation, clear processes, and learning how to pause and absorb feedback instead of reacting defensively in the moment. He also shares how building SOPs, creating operational systems, and adapting his management style to different personalities helped him grow as a leader and scale both teams and businesses successfully.

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