Building Bridges Through Authentic Connection with Tru Pettigrew - Getting to Aha! with Darshan Mehta

Topics in this episode

Brand authenticity Inclusive leadership customer trust-building Emotional marketing qualitative research marketing

Episode notes

In this episode of Getting to Aha! , host Darshan Mehta sits down with Tru Pettigrew, award-winning marketing executive and Founder of Tru Access, to explore how authentic communication and human connection drive lasting success. Tru shares how insights, both quantitative and qualitative, fuel personal growth, leadership, and trust-building. Together, they uncover why true impact in business comes not from chasing profits but from solving problems, creating meaningful relationships, and leading with empathy, purpose, and understanding. Tru Pettigrew is an award-winning marketing executive, author, and public speaker with over two decades of experience in advertising and marketing. As the Founder and Chief Bridge Builder of Tru Access, he helps organisations foster trust and understanding across divides. Formerly the first Chief Impact Officer for the Minnesota Timberwolves and Lynx, Tru led community healing after the George Floyd tragedy. He is the author of Millennials Revealed and We Could All Be Bridge Builders , and a recognised leader in inclusion and community impact.