Episode 163: ABM to professional associations [Live Case Study]

Episode notes

In this episode of FullFunnel Live, we dive deep into a real-world Account-Based Marketing (ABM) case study with our client, BenchPrep. Discover their proven playbook for targeting professional associations - what worked, what didn’t, and the key lessons learned. What You’ll Learn: Live pilot program results - See the real impact of ABM Key playbooks executed - Tactics that drove success (and what flopped) Top mistakes B2B teams make when launching ABM (and how to avoid them) How to get sales & leadership buy-in for ABM success Walk away with actionable strategies, real examples, and a blueprint for aligning sales & marketing to generate AND capture demand together. Want more ABM insights? Subscribe & hit the bell () for weekly B2B growth strategies! RESOURCES On-Demand B2B Marketing Courses: Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How B2B Marketers Use Sales Playbooks to Accelerate Enterprise DealsB2B Marketing with Fexingo · on ABM
• Best of LinkedIn: Account-based Marketing CW 26/ 27Best of LinkedIn: Strategic B2B Marketing · on ABM
• Will AI Finally Kill Spray and Pray?Pipeline Visionaries · on ABM
• How To Launch Successful B2B ABM in 2025Generation Marketing · on ABM
• How to Build Integrated B2B Digital Strategies with Andrew Seidman, Co-Founder of Digital ReachThe B2B BRAND180 Podcast with Linda Fanaras · on ABM
• #163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIAFinite By Clarity · on ABM

• Episode 184: How to create awareness among strategic accounts with Andrei, Vladimir, Kerry & Matty82 / 100
• Episode 183: How to build a global, AI-native ABM function with Tim Rutten80 / 100
• Episode 182: B2B ADS masterclass with Shlomo Genchin67 / 100
• Episode 181: How to implement ABM strategy 3.0 with Andrei & Vladimir62 / 100
• Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus85 / 100