Fuel Your Marketing Podcast · 2025-10-02 · 26 min
In this episode of Fuel Your Marketing, Arti Sharma welcomes Maureen Plowman, Global Brand & Demand Leader (SmartBear, IBM, Constant Contact), to explore how brand, demand gen, AI, and storytelling all intersect to drive meaningful growth. Topics discussed: -Why demand generation fails without a strong brand foundation -How to create customer-obsessed messaging that drives real loyalty -The role of AI in marketing (and where human connection still wins) -How to measure brand impact with real business metrics -Building employee brand advocates & internal storytelling -Leading marketing through enterprise change, IPOs & acquisitions -Advice for the next generation of CMOs looking to lead with passion + results Maureen brings 20+ years of experience across tech, HR, and global SaaS - this is a must-watch for marketing leaders ready to elevate how they connect brand to revenue. Subscribe for more real talk with B2B marketing visionaries!
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