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Index/Startups & Founders/Frankly Business Podcast
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She Raised $600k in 24 Hours - Here’s What Most Founders Get Wrong About Funding

Frankly Business Podcast · 2026-01-31 · 1h 27m

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Episode notes

Most founders think funding is about pitch decks. They’re wrong. In this episode, we sat down with Ife Durosinmi-Etti, Founder and CEO of Herconomy, to unpack how she raised $600,000 in 24 hours, attracted over $5 million in commitments, and what most founders misunderstand about funding. We talk about crowdfunding on Instagram, visibility and credibility, the real cost of running tech companies, and why only 4% of women globally have raised over $1 million. This conversation goes beyond motivation - it breaks down how community, problem-solving, and alignment with global challenges (SDGs) can unlock grants, capital, and long-term growth. Whether you’re a founder, entrepreneur, or building in Africa, this episode will change how you think about money, access, and opportunity.

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