Frankly Business Podcast · 2026-05-02 · 1h 37m
In this episode of Frankly Business, I sit down with Abasiama Idaresit - one of Africa’s pioneering digital entrepreneurs, early-stage investor, and CEO of Wild Fusion Holdings. From launching one of Nigeria’s first digital marketing agencies in 2010 to investing early in companies like Paystack, Big Cabal Media, and Casava, Abasiama has been at the forefront of Africa’s tech and media evolution. But not every decision went right. He shares the story of a painful investment mistake - pulling out early from a startup that went on to deliver over 10,000x returns. We break down: * The early days of digital marketing in Africa * Building and scaling Wild Fusion across Nigeria, Ghana & Kenya * His transition from operator to investor * The biggest mistakes founders and investors make * How to identify real opportunities in Africa’s tech ecosystem * Lessons from backing companies like Paystack and Big Cabal This is a masterclass in business, investing, timing, and long-term thinking. If you’re building, investing, or thinking about Africa’s future - this episode is for you.
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