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Index/Startups & Founders/Franchise Freedom
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From Subway to Chick-fil-A: What 16 Years Taught Me About Franchise Ownership

Franchise Freedom · 2026-06-27 · 37 min

0:00--:--

Key moments - from our scoring

Substance score

44 / 100

Five dimensions, 20 points each

Insight Density9 / 20
Originality7 / 20
Guest Caliber11 / 20
Specificity & Evidence10 / 20
Conversational Craft7 / 20

Brandon Johnson brings dual perspective as both franchise operations leader and development strategist to discuss what makes franchising an attractive path to ownership. Starting at Subway during the height of the $5 foot-long, Johnson worked as a business consultant overseeing franchisee operations, compliance, and growth across multiple locations. He later transitioned to Chick-fil-A as an operating partner managing a single location with 65 employees and $4.2M in annual revenue, then moved into the automotive space at MAACO (owned by Driven Brands) as an operations coach overseeing 35 locations across the Mid-Atlantic region. Most recently, he joined Floor Coverings International as a franchise development strategist, attracted by the company's stable leadership - CEO Tom Wood and COO have been with the organization 20+ years - and the home service model featuring mobile showrooms that bring flooring samples directly to customers. The episode emphasizes critical lessons about avoiding trend-chasing, ensuring business model alignment with personal lifestyle goals, and understanding structural differences like Chick-fil-A's owner-operator model versus traditional franchise ownership. Johnson also explains FSOs (franchise sales organizations) versus in-house brand development roles.

Key takeaways

  • →Don't choose a franchise based on trend or passion alone - ensure the business model matches your lifestyle goals, like whether you want absentee ownership or hands-on management.
  • →Chick-fil-A's owner-operator model is structurally different from most franchises and requires significant hands-on involvement, not passive ownership.
  • →Subway was ideal for franchisee scaling during the $5 foot-long era, allowing owners to grow from one to 25+ locations through proven operational systems.
  • →An FSO (franchise sales organization) is an outsourced development arm representing a portfolio of brands, distinct from in-house brand development roles focused on a single company.
  • →Working in franchise operations before considering ownership provides invaluable real-world understanding of P&L management, operational efficiency, compliance, and staff leadership.

Guests

Brandon Johnson

Topics in this episode

Driven BrandsMaacoChick-fil-ASubwayFloor Coverings InternationalFSO (Franchise Sales Organization)Owner-operator modelBusiness consultant roleOperations coachMobile showroom

Questions this episode answers

What's the difference between working as a business consultant versus an operating partner in franchise organizations?

A business consultant like Brandon's role at Subway works with multiple franchisees overseeing operations and compliance; an operating partner like his Chick-fil-A role manages a single location as if he owned it, handling all staff, recruiting, and day-to-day operations.

Is Chick-fil-A a true franchise model?

Chick-fil-A uses an owner-operator model that's structurally different from traditional franchises - it requires significant hands-on involvement and isn't a set-it-and-forget-it business, as evidenced by Brandon managing 65 employees and $4.2M in revenue at one location.

What should prospective franchise owners prioritize beyond the product or brand?

Brandon emphasizes matching the franchise business model to your personal lifestyle and goals rather than getting excited about the widget or service being sold; avoiding trends and passion-driven decisions in favor of operational fit is critical.

What is an FSO and how does it differ from in-house brand development?

An FSO (franchise sales organization) is an outsourced development arm representing multiple brands to recruit franchisees, while in-house brand development focuses solely on growing one company's franchisee base.

What was the revenue and staffing structure of a typical Chick-fil-A location Brandon managed?

Brandon's single Chick-fil-A location generated $4.2 million in annual revenue with 65 employees, six managers, and consistent same-center sales increases year-over-year.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

9 / 20

The episode has occasional useful specifics (absentee model myth, home service ramp-up timelines, year 1-2 attrition patterns) but is heavily padded with mutual affirmations, biographical throat-clearing, and standard franchising platitudes that any introductory resource would cover. Novel-idea density per minute is low.

There's no business out there that is fully absentee, okay? If you wanna have an absentee business model, own an ATM, invest in the stock market, so you can set it and forget it. It's not in franchising.
Anytime I see people that go out early on, like they're in the business for about one to two years and they can't make it to year three, it's pretty much because they can't follow the business model

Originality

7 / 20

The 'don't follow passion or trends' angle is mildly contrarian but underdeveloped, and every other major take - follow the system, franchisees fail from undercapitalization, year one is a grind - is recycled industry conventional wisdom. No first-principles reasoning or genuinely counterintuitive frameworks emerge.

I would encourage people to not go with trends, and also sometimes to not go with their passion. I'm a big fitness guy myself, but I'd probably stay as far away from a fitness concept out there.
They're probably maybe 300th, if not further down that ranking now.

Guest Caliber

11 / 20

Brandon Johnson has genuine ground-level practitioner experience across multiple franchise brands in distinct roles - operations consultant at Subway, operating partner running a 65-employee Chick-fil-A, regional ops coach overseeing 35 Maaco locations - giving him real credibility. However, he is mid-level (never a franchisee owner, franchisor C-suite, or system builder), and his current role is franchise development sales, which introduces promotional bias.

I had a staff of about 65 employees...one single location...six different managers underneath me then I did all the recruiting and staffing
I had about 35 locations in my portfolio working with their franchisees

Specificity & Evidence

10 / 20

There are a handful of concrete data points - the $4.2M Chick-fil-A unit, 65 employees, 35 Maaco locations, 330+ FCI franchisees, 3 - 4 month vs. 12-month open timelines, 10-year average agreement length - but most claims about franchisee failure rates, unit economics, and support quality remain anecdotal and unquantified.

The location was around for about six years, and they were a $4.2 million business. Same center sales increases year after year
a good home service business should get you out to training...around like three to four months after signing your franchise agreement...Brick-and-mortar...I've seen 12 months

Conversational Craft

7 / 20

The host asks structurally reasonable topic questions but rarely follows up with pressure or challenge, frequently answers his own questions in long monologues, and the friendly relationship with the guest removes all productive tension. The mid-episode ad break and overt cross-promotion of Floor Coverings International further undercut editorial independence.

What would you say are common mistakes people make when evaluating different franchise opportunities?
I think validation in my 20 years in franchising is where most people, I think, tend to skip. Maybe people do it on their own. They j- they talk to one franchisee and think that's enough

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

franchise53giuseppe41different31brandon27franchisees25grammatico24johnson23home21back19franchising18first18service17show16start16love16brick16

Episode notes

Franchise Development Strategist Brandon Johnson joins franchise consultant Giuseppe Grammatico for an explosive full-length conversation about what it REALLY takes to succeed in franchise ownership. Brandon brings 16 years of franchise experience spanning 10+ industries from coaching Subway franchisees during the $5 footlong era, to running a $4.2 million Chick-fil-A operation with 65 employees, to advising 35 Maaco franchisees across the Mid-Atlantic. Now helping scale franchise concepts at Floor Coverings International, Brandon's dual perspective ( covering both franchise operations and franchise development ) allows him to guide aspiring owners through smart, informed franchise decisions with a level of depth most in the industry simply can't offer.

Full transcript

37 min

Transcribed and scored by The B2B Podcast Index.

1 - > Brandon Johnson: So I would encourage people to not go with 2 - > trends, and also sometimes to not go with their passion. 3 - > I'm a big fitness guy myself, but I'd probably stay as far 4 - > away from a fitness concept out there. 5 - > If you wanna have an absentee business model, own an ATM, 6 - > invest in the stock market, so you can set it and forget it. 7 - > It's not in franchising. 8 - > The only way in life that you can bet on yourself is if you're 9 - > a small business owner, and I think to your point, Giuseppe, I 10 - > think a great platform that will catapult you to that is 11 - > franchising, right? 12 - >

Speaker 3: Welcome to the Franchise Freedom Podcast, where 13 - > you can escape the corporate trap through franchise 14 - > ownership. 15 - > Here's your host, Giuseppe Grammatico, the Franchise Guide. 16 - > Giuseppe Grammatico: Welcome to the Franchise Freedom Podcast. 17 - > I'm your host, Giuseppe Grammatico, your franchise 18 - > guide, the show where we help corporate executives earn time 19 - > and financial freedom via franchising. 20 - > Thanks for joining us today. 21 - > Very excited show for you today, but before we dive in, wanted to 22 - > thank you guys for all your feedback. 23 - > You had mentioned you wanted more guests, you had certain 24 - > topics you wanted to review, so that's how today's show came to 25 - > fruition. 26 - > We sat down and said,"Who can I bring on that knows franchising 27 - > like the back of their hand?" And wanted to welcome today 28 - > Brandon Johnson. 29 - > So Brandon, welcome to the show. 30 - > Brandon Johnson: Thanks, Giuseppe. 31 - > I appreciate 32 - > Giuseppe Grammatico: Absolutely. 33 - > Usually I don't do this, but I wanna give your bio. 34 - > You have a really impressive bio. 35 - > You've been around the block. 36 - > Brandon is in franchise development a franchise 37 - > development strategist with 16 years of experience across 10 38 - > plus industries. 39 - > He's held operation leadership roles at brands like Subway, 40 - > Chick-fil-A, the big one I hear about all the time MAKO, and now 41 - > helps scale franchise concepts at Floor Coverings 42 - > International. 43 - > His dual perspective allows him to guide aspiring owners through 44 - > smart informed franchise decisions. 45 - > Really impressive bio. 46 - > We've known each other for years. 47 - > We're good friends and I really appreciate you coming on because 48 - > you bring so much different perspective and background. 49 - > So got a lot of great stuff we're gonna talk about today. 50 - > thanks again for taking the time. 51 - > you've been around the block, so tell us maybe in a little bit 52 - > more detail one of the topics we wanna talk about is What makes 53 - > franchising a strong path to ownership? 54 - > That's gonna be our first topic. 55 - > But I wanted to tie it in based off some of the experience that 56 - > you had with some of the previous brands as well. 57 - > Brandon Johnson: Yeah, Giuseppe, I appreciate it, man. 58 - > And franchising has been really good to me in my life, right? 59 - > I've now been in it for about 16 years now. 60 - > This is the only career and I've ever had really starting off of 61 - > right out of college. 62 - > I was a business major, studied marketing, played some lacrosse, 63 - > if you can tell in the, my backdrop of my basement that 64 - > converted into a home office here. 65 - > But very competitive guy in nature and I got introduced 66 - > right away to franchising with a little-known company called 67 - > Subway Restaurants. 68 - > And at Subway I was a business consultant, so I got to work 69 - > hand-in-hand with the franchisees, overseeing 70 - > operations, compliance, and helping them grow sales and 71 - > profits. 72 - > And I gotta tell you, it was the greatest time to get into Subway 73 - > too, because it was at the height of the$5 foot-long. 74 - > I got to see franchisees scaling their business. 75 - > Some that had one location scaling to two. 76 - > Other people that had these large trade areas where they 77 - > were, developing their 25th and 26th location. 78 - > So just to see everything firsthand from a business 79 - > owner's, small business owner's perspective of how they scale 80 - > their business, the leadership roles that are involved in that, 81 - > and also the frontline employees too. 82 - > So it was definitely, I always tell people I never got an MBA, 83 - > but it was definitely an MBA within the business industry 84 - > Giuseppe Grammatico: that's interesting. 85 - > And you look like you're 20 years old, so you must have 86 - > started at a young age. 87 - > That's awesome. 88 - > I think that's the part that's missing. 89 - > You're gaining that appreciation of, running or being involved in 90 - > that small business. 91 - > When I started looking in 2005, Subway was the brand, right? 92 - > It was... 93 - > Someone said, what brand do you want to look at?" I said, 94 - > "Subway." They said,"Why?" And I said that's the hottest 95 - > franchise." I remember my coach, I hired a coach shortly after, 96 - > and he's you mentioned you own a restaurant, you didn't want to 97 - > be in fast food." And I go,"That is true." You mentioned you 98 - > didn't want a lot of employees." I said,"That is true." And he's 99 - > "Maybe we should look elsewhere." He's"Nothing against 100 - > the brand, but it's not matching your franchise model." And I 101 - > said,"You know what? 102 - > Didn't even realize it." I got so excited about the widget we 103 - > talk about the widget, the service, whatever they're, 104 - > whatever's being offered in that business, and you start to 105 - > ignore and, or sometimes start to settle, right? 106 - > Hate to use that word, but you start to settle. 107 - > And that's not something you want to be doing especially with 108 - > with any business. 109 - > So, Where does Chick-fil-A fall in? 110 - > Because it's also another franchise you are affiliated 111 - > with. 112 - > I get calls, probably comes up every week,"What about a 113 - > Chick-fil-A?" And I know that's very different structure-wise 114 - > compared to most other brands. 115 - > So what was your role at Chick-fil-A and what are your 116 - > thoughts on the setup of the franchise? 117 - > Because it is very unique. 118 - > Brandon Johnson: Yeah, it is a unique business model. 119 - > The way that kind of guided me towards Chick-fil-A is, I was 120 - > with Subway for about seven years, liked my role within that 121 - > business consultant role, but always wanted for something a 122 - > little bit more. 123 - > And I actually did a interview for Chick-fil-A corporate for 124 - > the same type of role as a business consultant. 125 - > However, I was newly married at the time, and what their 126 - > requirements were to relocate from my hometown in Baltimore, 127 - > which I'm sure you can tell from my backdrop I absolutely love 128 - > and adore. 129 - > Newly married, they wanted me to relocate to Atlanta to be on the 130 - > road pretty much all the time, right? 131 - > It was Monday through Thursday you were on the road traveling 132 - > to see franchisees, or it's what they call owner operators, and 133 - > then doing like a home office day on a Friday. 134 - > And I couldn't really get my wife sold on that, even if the 135 - > money was good. 136 - > So what they encouraged me to do was actually reach out to an 137 - > owner operator. 138 - > we recently moved to a neighborhood that was a little 139 - > bit closer to DC, my wife was working in DC at the time, and I 140 - > just popped in, had a really good conversation with the owner 141 - > that was there and we really hit it off and I left my seven years 142 - > of Subway behind to join his business as he was the owner 143 - > operator, and it was a new role that he formed just for me. 144 - > So it was an operating partner, so I oversaw the entire 145 - > operational of his business as if I owned it, right? 146 - > So I was his eyes and ears when he wasn't there. 147 - > You won't believe it, Giuseppe, but I had a staff of about 65 148 - > employees. 149 - > I did all the recruiting and staffing, so 150 - > Giuseppe Grammatico: for how many locations? 151 - > Brandon Johnson: it's Just one single location. 152 - > So one single location, 65 employees. 153 - > had six different managers underneath me then I did all the 154 - > recruiting and staffing, front of the house, back of the house, 155 - > and it, it was amazing. 156 - > It was the most well-oiled machine of a business I had ever 157 - > seen before. 158 - > And just to put it in perspective, so 65 employees. 159 - > The location was around for about six years, and they were a 160 - > $4.2 million business. 161 - > Same center sales increases year after year, too. 162 - > It was incredible 163 - > Giuseppe Grammatico: That's a big footprint, for those that 164 - > wanna keep the staff a little bit on the lighter side. 165 - > So that's quite a bit, but it's good to get that perspective. 166 - > Different business, different industry. 167 - > You got Subway, Chick-fil-A, and then getting into Mako what did 168 - > that look like? 169 - > Because, that's a different type of business, so now you're 170 - > getting into a different although all brick and mortar, a 171 - > different type of industry 172 - > Brandon Johnson: Yeah, it was totally new to me. 173 - > It was foreign. 174 - > It was an automotive body repair shop and that does automotive 175 - > painting too. 176 - > So something I've never had familiarity with other than, 177 - > having a sports car back in high school and things like that 178 - > where Fast and Furious was all the trends. 179 - > But I got recruited by them to seek out some options. 180 - > It was with their parent company called Driven Brands. 181 - > Timing was right. 182 - > I wanted to grow in my income and they made me a really good 183 - > offer. 184 - > So what I did at Maaco is I was the same type of role. 185 - > I was the operations coach that oversaw the Mid-Atlantic, which 186 - > was your home state of Josephia, of New Jersey, all the way down 187 - > to Virginia. 188 - > So I had about 35 locations in my portfolio working with their 189 - > franchisees. 190 - > Totally different kind of industry though. 191 - > Now instead of me working with around high school-aged 192 - > children, now I'm around like body shop owners and body 193 - > repairmen and technicians and things like that. 194 - > So it really was eye-opening, like changing my lingo, changing 195 - > the way I dressed, how I talked. 196 - > But awesome industry nonetheless. 197 - > The thing I thought there was a little bit more difficult to 198 - > really earn the franchisees' respect. 199 - > it probably took a few months to do that. 200 - > But after you did that, and then they would finally see the value 201 - > that you brought to them, right? 202 - > Analyzing profit and loss statements, talking about 203 - > operational efficiency and compliance standards. 204 - > And at the end of the day, what our main role was to do was help 205 - > them grow their business, right? 206 - > Grow sales, grow profits 207 - > Giuseppe Grammatico: And then, now you're with Floor Coverings 208 - > International so you've kinda come full circle. 209 - > Now you're in the home service space, right? 210 - > Not non-brick and mortar, non-food. 211 - > So you kinda have some exposure to everything. 212 - > Tell us a little bit about Floor Coverings and your role with 213 - > that organization, and then I have some other kinda follow-up 214 - > questions for you 215 - > Brandon Johnson: Yeah, absolutely. 216 - > So I just got introduced to the whole world of development 217 - > probably about six to seven years ago, and absolutely fell 218 - > in love, right? 219 - > I know how to talk about what it looks like after owning the 220 - > franchise. 221 - > Now I can talk about it, what it looks like during the first 222 - > initial conversations, right? 223 - > And I can paint the picture with your candidates about that. 224 - > I gotta say, Floor Coverings International has been a 225 - > wonderful experience. 226 - > I've been here since January, and the reasons why I found this 227 - > business model so attractive is that it's an industry that is 228 - > just primed for adding sophistication to it. 229 - > It's a huge market just with opportunity, and then the 230 - > leadership team too. 231 - > I've been with other organizations that had a lot of 232 - > turnover at the leadership role, our CEO, Mr. 233 - > Tom Wood, he's been there for over 20 years, so has our COO, 234 - > and my direct report, our chief development officer, Albert 235 - > Hermans, he's been there for over 15 years. 236 - > So I like seeing stability within an organization, and 237 - > that's what I see with Floor Coverings International. 238 - > Giuseppe Grammatico: And tell us a little bit, so what are the 239 - > service offerings at Floor Coverings? 240 - > Brandon Johnson: Yeah, we do it all. 241 - > It's in our name, Floor Coverings International, so we 242 - > do hardwood floors, laminate, carpet vinyl tile, little bit of 243 - > everything there, and even area rugs. 244 - > If somebody wants to put a rug on top of their hardwood floors 245 - > to make sure it's nice and suitable for the home. 246 - > But the unique service offering that we have is that it's not 247 - > like a brick and mortar location. 248 - > So Floor Coverings International is a mobile showroom that comes 249 - > directly to the customer's house. 250 - > So for those that are watching, I have these beautiful little 251 - > squishy toys that are our mobile showroom. 252 - > It's so awesome. 253 - > We have all of our samples inside of this vehicle. 254 - > It's a drivable billboard around town. 255 - > It's super fun, great business, and we bring everything to the 256 - > customer, right? 257 - > So we make it really easy for that whole entire experience 258 - > Giuseppe Grammatico: Yeah, I know that's not fun. 259 - > I've had to order floors and gone to the, some of the big box 260 - > stores my first home 20 years ago, and that was fun. 261 - > Never looked the same when you went home with the different 262 - > lighting and, I didn't realize there were so many different 263 - > shades of lighting, which affected the color. 264 - > Yeah, that was not a fun process. 265 - > If I had to do it all over again, we would've definitely 266 - > had FCI out there knowing, it wasn't even in the franchise 267 - > business. 268 - > It was 20, 23, 24 years ago when we bought our first home dating 269 - > myself. 270 - > But yeah, it's it's crazy. 271 - > So we've come full circle, right? 272 - > Actually one other question. 273 - > So you development and while we're on that topic you've 274 - > worked for different roles, different organizations, mostly 275 - > in franchising. 276 - > What is a question I get, someone had asked me the other 277 - > day, what is what is an FSO compared to business development 278 - > with the brand? 279 - > If you can, tell the audience what an FSO is, the the 280 - > differences, that, that was the question that comes up quite a 281 - > bit. 282 - > I like to answer these questions on the show because people, they 283 - > tend to go back and say,"Yeah, I've been hearing about this. 284 - > What do they do versus, versus the other company?" So if you 285 - > could just let us know what an FSO is and where the differences 286 - > lie. 287 - > Brandon Johnson: Yeah, great question, Giuseppe. 288 - > So I've got a lot of experience with that'cause that was my 289 - > start within the development industry. 290 - > An FSO stands for a franchise sales organization, and what 291 - > they do is represent... 292 - > They have a portfolio of businesses. 293 - > It's an outsourced development arm for a company, right? 294 - > So if they don't have any in-house developer, what they're 295 - > gonna do is partner with an FSO to help grow their footprint 296 - > through franchisees. 297 - > So for example, they can be in different industries, whether 298 - > it's automotive, food, brick-and-mortar, home services, 299 - > and what they do is they have a direct development director 300 - > that's representing that brand, talking to clients, working with 301 - > you, Giuseppe, and other consultants, and taking them 302 - > through the process of franchise ownership 303 - > Giuseppe Grammatico: in the business development side what 304 - > is the major difference from kinda what you're doing now? 305 - > Brandon Johnson: Yeah. 306 - > So what I'd say I'm calling what I'm doing now as being in-house, 307 - > right? 308 - > Working for one solo company as opposed to multiple that I did 309 - > in the past. 310 - > I have a lot more perspective on the franchisees after they sign. 311 - > So I have a full access of all 330 plus franchisees in our 312 - > system. 313 - > I see weekly sales reports. 314 - > I know who's trending up, where there needs to be improvement. 315 - > So I think you really have your finger on the pulse more with 316 - > the business and you get a lot more interaction with the whole 317 - > entire mothership, if you will, the operational side, the 318 - > marketing side. 319 - > So if you have a question, it's not like you're trying to figure 320 - > out,"Oh, am I supposed to talk to Jim Smith or this guy?" You 321 - > can go right directly to that source because you're all on the 322 - > same platform 323 - > Giuseppe Grammatico: Gotcha. 324 - > been in different roles and different sides of the business, 325 - > you know so much about the different industries and been on 326 - > different sides, what would you say are common mistakes people 327 - > make when evaluating different franchise opportunities? 328 - > Brandon Johnson: Yeah, that's a great question. 329 - > I think one of the big pitfalls, I'm sure you probably see this 330 - > all the time, Giuseppe, is, what's the hottest franchise out 331 - > there, right? 332 - > Because there's, there's trends, right? 333 - > I mean, Back in the day when I joined Subway, it was the 334 - > hottest franchise. 335 - > We were the number one in Entrepreneur Magazine for 336 - > probably 10 years going, right? 337 - > And that's changed. 338 - > They're probably maybe 300th, if not further down that ranking 339 - > now. 340 - > So I would encourage people to not go with trends, and also 341 - > sometimes to not go with their passion. 342 - > I'm a big fitness guy myself, but I'd probably stay as far 343 - > away from a fitness concept out there. 344 - > And I'd rather go with something that has better unit level 345 - > economics, that has strong support from the corporation, 346 - > the operational staff. 347 - > And then also it's all about validation. 348 - > It's I, myself, I can tell you everything you need to know 349 - > about the business model. 350 - > However, the rubber really meets the road is when you're talking 351 - > to the franchisees, they're sharing their perspectives on 352 - > what it looks like a day in the life, and also what scalability 353 - > looks like. 354 - > What did year one look like? 355 - > What did year two? 356 - > And that's, as real as it gets right there. 357 - > Giuseppe Grammatico: I love that. 358 - > I'm always curious in everyone's perspective, and we say a lot of 359 - > the same things just because it's not a one-size-fits-all. 360 - > All these lists, depending on the list you look at, are great, 361 - > but what was the criteria to be included i- in that list? 362 - > Did you have to sponsor the list? 363 - > Is it just franchise growth? 364 - > Which is great if you want a system that's growing, but how 365 - > are the franchisees doing? 366 - > And ultimately, how does this even match what the heck you're 367 - > even looking to to create if you're looking to run the 368 - > business semi-passive, if you're looking to create a legacy, if 369 - > you don't have many sales skills but you're more of a manager. 370 - > So there's so many other things, and I'm glad you had mentioned 371 - > that because there's so much information online, and if you 372 - > take one thing from this episode is just take a step back and 373 - > figure out what the ideal franchise looks like for you 374 - > without looking at lists or industries or podcasts and all 375 - > this other stuff, but simply looking at what is the ideal fit 376 - > for you. 377 - > Where are you... 378 - > What's your venue? 379 - > Are you in a brick-and-mortar location? 380 - > Are you running it from home? 381 - > Is it mobile, right? 382 - > Are you going to the customer versus having to create this box 383 - > and have everyone come to you? 384 - > Figuring that out is crucial, and either option works, but 385 - > it's gotta be something that is a good fit for you, and it has 386 - > to be sustainable. 387 - > Sustainability is key because you may do the first year, but 388 - > ultimately it's"You know what? 389 - > Having 60 plus employees is wearing on me. 390 - > Really don't wanna be doing this." And eventually it's gonna 391 - > catch up to you. 392 - > So if you figure out what it looks like ahead of time, and 393 - > most people don't think that way, they always look for the 394 - > brand and then try to make it work. 395 - > But figure out what it looks like, and then start to 396 - > experience what the brands are and ask those questions, talk to 397 - > the franchisees I think you'll be in a much better spot, and 398 - > that way you're getting different perspectives and 399 - > full-time owners, part-time owners, guys been doing it for a 400 - > while. 401 - > I think validation in my 20 years in franchising is where 402 - > most people, I think, tend to skip. 403 - > Maybe people do it on their own. 404 - > They j- they talk to one franchisee and think that's 405 - > enough, and the answer is no, you need to talk to multiple 406 - > franchisees and get their viewpoints. 407 - > Anything you wanna add to that? 408 - > This is a crucial area, and a question I get all the time is 409 - > how do I know I'm even looking at the right brands?" it starts 410 - > with your franchise model, your feedback, and then it go, and 411 - > then it's the brand, then it's the franchisees. 412 - > But you do need that general starting point. 413 - > Brandon Johnson: Yeah, so three things that got me thinking 414 - > right now. 415 - > So I will say one thing I'm sure we all come up about, cause I 416 - > get asked this question all the time, is this a absentee model, 417 - > right? 418 - > It's fully absentee, semi absentee, whatever terminology 419 - > you wanna use. 420 - > I will come out and say this, there's no business out there 421 - > that is fully absentee, okay? 422 - > If you wanna have an absentee business model, own an ATM, 423 - > invest in the stock market, so you can set it and forget it. 424 - > It's not in franchising. 425 - > And the reason I say that is, I was part of Chick-fil-A. 426 - > I've seen McDonald's business models too, and I always 427 - > encourage, the candidates I'm working with, any type of those 428 - > big large businesses, Chick-fil-A for example, this 429 - > was a$4.2 million business and my owner was in the business 430 - > every single day, right? 431 - > Even if he was checking in to see what the schedule was 432 - > looking like, money coming in, money going out, they still have 433 - > their finger on their pulse. 434 - > They're still watching their cameras and their monitors 435 - > because at the end of the day, it's their business and it's 436 - > tied to their livelihood. 437 - > So that's one thing I think that's really key. 438 - > Another thing I'll say is people that have had pitfalls in their 439 - > business... 440 - > Anytime I see people that go out early on, like they're in the 441 - > business for about one to two years and they can't make it to 442 - > year three, it's pretty much because they can't follow the 443 - > business model, right? 444 - > Franchising's all about systems and processes. 445 - > Do not try to recreate the wheel. 446 - > When you do that's when things go wrong, and I've seen it 447 - > happen firsthand multiple times. 448 - > That's what the role is of a franchise, is to prevent you 449 - > from doing that. 450 - > Don't try to recreate the wheel 451 - > Giuseppe Grammatico: That's what you're buying. 452 - > You're buying the proven system. 453 - > And it's not saying, correct me if I'm wrong here, it's not 454 - > saying to you're not recreating the model, but if you have some 455 - > inputs, right? 456 - > Like I believe the$5 foot long was created by a franchisee. 457 - > The Filet-O-Fish I think was also an idea of a franchisee at 458 - > McDonald's. 459 - > You're okay providing inputs, but the intention is not to 460 - > change the menu. 461 - > The menu works. 462 - > They don't need for you to change it. 463 - > You can provide insight and that kind of... 464 - > And maybe that change actually hits the menu. 465 - > But you want that proven system. 466 - > That's what you're paying for, that advantage, that, a business 467 - > in a box so that you can, go out there and grow the business 468 - > start making some money. 469 - > But to your point, yeah, I see that a lot. 470 - > I think we should do business a different way," or,"I think I 471 - > should use different vendors." We know what works, and we have 472 - > proven vendors. 473 - > Sometimes the marketing takes a little bit longer to get up and 474 - > running, but at least try it out, give it a shot. 475 - > Don't give it a week or two and then decide it doesn't work. 476 - > I see that all the time and when people say why do franchisees 477 - > fail?" They run out of money. 478 - > They're they didn't have the capital, as discussed, the 479 - > living expense, and they don't follow the system, and they, and 480 - > people come back and say"Well, that's, too simple." And I go, 481 - > "As simple as that sounds, that is literally the number one and 482 - > two reason for franchisee failure." And I see it all over 483 - > again, so 484 - > Brandon Johnson: to add to that too, Giuseppe, that you're gonna 485 - > love. 486 - > 'Cause again my role, within the first 10 years of business was 487 - > coaching franchisees. 488 - > So if I ever had a franchisee come in, I'm re- evaluating 489 - > their PNLs together, telling me like,"Hey, I can't make money in 490 - > this business. 491 - > I can't make money whatsoever, I'm following the model, I'm 492 - > following this, like where's all my profit going?" And then you 493 - > see the bigger picture, where you see there's a new vehicle 494 - > that's parked outside. 495 - > You hear about the elaborate vacations they're going on, the 496 - > new jet skis, the boats, the things like that. 497 - > It's great to have all those things, but you just gotta make 498 - > sure that you are sound and established before you start 499 - > buying all those luxuries. 500 - > I'm not saying that... 501 - > Live your life, but at the same time, just know, the first few 502 - > years in business, it's rough, it's brutal. 503 - > It's... 504 - > I always attest it to like having a newborn baby. 505 - > I've got some first-hand experience of that. 506 - > My kids are a little bit older now, it's, those first few years 507 - > you're still kinda figuring the lay of the land. 508 - > And I will say in franchising, year one, year two, that's when 509 - > you're really growing the business. 510 - > Once you hit your stride and everything makes sense, your 511 - > people are in place, your processes, that's when 512 - > everything as one of my mentors says, it's like playing jazz 513 - > music. 514 - > That's when everything 515 - > Giuseppe Grammatico: Love that. 516 - > And I think you're gonna have to co-host a show with me. 517 - > We're saying a lot of this stuff. 518 - > I call year one the builder year. 519 - > Regardless if you make money or not, reinvest it. 520 - > You make some profits, you're gonna reinvest. 521 - > The business is gonna grow exponentially. 522 - > Get the foundation, find the staff. 523 - > Your first hire may not be the right hire. 524 - > You may have to replace that person. 525 - > There's a learning curve, especially if you've never owned 526 - > the business. 527 - > But I've seen that time and time again, where, they don't know 528 - > why their franchise, they can't make money. 529 - > there are successful franchisees in the system. 530 - > Go back. 531 - > Did you, have you communicated that to the franchisor? 532 - > "No, I haven't yet." That's the first thing you should have 533 - > done. 534 - > Franchisor is there to support you and they may be able to 535 - > single out exactly what the major issue is. 536 - > And to your point, if you're pulling... 537 - > this is your business. 538 - > You're allowed to pay yourself. 539 - > But if you're pulling that money out, after a couple months of 540 - > opening up the business, there's an opportunity cost, and an 541 - > opportunity cost is taking money for the new car, but are you 542 - > taking away from marketing? 543 - > And there's gonna be this marketing spend, right? 544 - > It's not, maybe not an exact number, maybe it's a range, but 545 - > you need to be spending that money continuously in order to 546 - > generate new leads and talk to new families and get 547 - > appointments on there. 548 - > And I see that time and time again, where people are 549 - > aggressively trying to pay themselves and it's, the 550 - > marketing is suffering, or maybe another employee is needed or 551 - > another technician that you weren't able to hire. 552 - > Get all your finances figured out. 553 - > The business will grow eventually, right? 554 - > It's gonna, it's gonna definitely take some time. 555 - > With franchising we talk about it in the book. 556 - > It's an unfair advantage. 557 - > You get up and running relative- you could buy a home service 558 - > franchise, go to training, be up and running in two to three 559 - > months a- actually potentially generating revenue. 560 - > And that's the unfair advantage of the franchise itself. 561 - > But this idea of, I'm gonna have financial freedom," better yet, 562 - > time freedom," that's not an immediate thing. 563 - > That's let's launch the business that's up and running a year or 564 - > two. 565 - > Now you can start taking a step back. 566 - > But it's not this immediate I buy a franchise and I have time 567 - > freedom. 568 - > No. 569 - > You have the complete opposite. 570 - > You're working a hell of a lot more hours than maybe the past, 571 - > but you're building something for yourself. 572 - > There's this enterprise value. 573 - > There's this resale value in the business that takes time to 574 - > start to build i'm 20 years in and I said I'm un- uh, 575 - > unemployable. 576 - > I cannot work for anyone else. 577 - > I just love having control and there's you know, days that are 578 - > good, days that are bad, but ultimately it's, you start to 579 - > build this financial and time freedom and this, buffer that, 580 - > you decide what you wanna do first and then work comes 581 - > second, and that's that's what I love about the the American 582 - > dream, 583 - >

Speaker 4: Hey guys, thanks for listening. 584 - > I hope you're enjoying the show. 585 - > As a thank you for being a valued listener, wanted to offer 586 - > you a free copy of my book, Franchise Freedom. 587 - > This book was written back in 2020 and it's my exact blueprint 588 - > in helping you find that perfect franchise. 589 - > I wrote it based off my experiences and wanted to pass 590 - > that along to you. 591 - > Wanna chat today? 592 - > You can book a call directly on our website, top right side of 593 - > that screen, and you can schedule a 20-minute call. 594 - > We'll dive into if a franchise is a good fit, help you get 595 - > qualified and figure out what that perfect franchise match may 596 - > be. 597 - > So I hope you take me up on my offer. 598 - > Once again, Franchise Freedom, download the book today for 599 - > free, or book a call with me directly and we'll help you 600 - > bypass all that information you find online. 601 - > Most importantly, figuring out if a franchise is the right fit 602 - > and then figuring out what that perfect franchise looks like. 603 - > So thanks again for listening to the show and back to the show 604 - > Brandon Johnson: absolutely. 605 - > Yeah and just to add to your point there, I think it's all 606 - > about the vision, right? 607 - > What's the vision for being in business for yourself? 608 - > What were you trying to do? 609 - > Are you trying to free yourself of the golden handcuffs of 610 - > corporate America? 611 - > Are you trying to build wealth for the next generation? 612 - > What's your goal? 613 - > And that's what I go through with my candidates on the first 614 - > call to really figure out what's that fire inside that's burning 615 - > in them. 616 - > To your point too, I think year One and two are the most 617 - > grinding years, but then as you start to scale the business, as 618 - > you have more familiarity around everything, you're not gonna 619 - > have the same type of problems and issues in year three and 620 - > four that you did at the beginning, right? 621 - > You should have that figured out at that point. 622 - > The other thing I like about franchising too, Giuseppe, is 623 - > it's not just you in business. 624 - > There's the term, you're in business for yourself, but not 625 - > by yourself,'cause you not only have the support from the 626 - > franchisor, but you also have your fellow franchisees. 627 - > And if it's a good organization, you should be able to pick up 628 - > the phone and call your neighboring franchisee, or even 629 - > call somebody across the country just saying,"Hey, I'm dealing 630 - > with this issue. 631 - > I'm two years in. 632 - > Have you ever seen this before?" And that's where you get that 633 - > fast support that just says,"Of course I did. 634 - > Here, this is how I overcame that. 635 - > I'm gonna share that knowledge with you." You don't get that as 636 - > being a mom and pop business 637 - > Giuseppe Grammatico: You do not. 638 - > Yeah,'cause everyone is, it's a competitor, right? 639 - > It's that's a, that's another bagel shop. 640 - > They're gonna be competition, or flooring or painting or whatever 641 - > the business is. 642 - > You have protected territory, so yeah, it's in everyone's best 643 - > interest to help each other out. 644 - > So I love that. 645 - > on that topic, diving in a little bit deeper, what advice 646 - > would you give to someone, so we kinda talked about some of the 647 - > aspects, but, properly validating a franchise, we 648 - > talked about bits and pieces of it, but, what's the best advice 649 - > would you give to someone that's saying,"Okay, how do I know if 650 - > this franchise is for me?" What are some key kind of things to 651 - > really consider before, moving forward in a franchise? 652 - > Brandon Johnson: Yeah. 653 - > So whenever I'm working with clients, I highly encourage 654 - > them,"Hey, talk to as many franchisees as you can." There's 655 - > one of two ways. 656 - > You can either open up the back of the item 20 through... 657 - > Or the FDD and kind of smile and dial all the franchisees in the 658 - > system, or you can be very strategic about it, right? 659 - > And what I would do is, people talk within the industry, right? 660 - > If you want to... 661 - > I myself can't make any type of earnings claims or kind of point 662 - > you into the top performers or lowest performers or anything 663 - > like that. 664 - > But if you're on the phone with those franchisees, ask them. 665 - > Be like,"Hey, who's the top dog in the industry? 666 - > I'd love to speak to them." But I wouldn't say just that's a 667 - > good target to aim to be number one and speaking to that number 668 - > one franchisee. 669 - > But talk to other people, one, individuals that have been in 670 - > the business for one year, some that are, two or three years in, 671 - > 'cause they're probably a little bit more established at that 672 - > point. 673 - > But also talking to other individuals that are at a 674 - > similar point of you where you're at in your life, right? 675 - > For me, for example, I've got two young kids. 676 - > I would wanna talk to somebody that has two young kids to see 677 - > how they manage that work-life balance, because I'm still going 678 - > to little league games and things like that. 679 - > How does that fit into my schedule? 680 - > Where if somebody is retired, that's questioning themselves, 681 - > "Hey, do I still have the time and energy at this age?" Talking 682 - > to someone that's a little bit like that. 683 - > And a good development director should be able to connect you 684 - > with those individuals,'cause they should have their finger on 685 - > the pulse with all the franchisees in the system 686 - > Giuseppe Grammatico: Agree. 687 - > Yeah, no, I, I like that. 688 - > And that's where, the franchise information is bundled up on 689 - > those first couple calls. 690 - > You get the franchise disclosure document, but I think the magic 691 - > happens where it starts to click i- is on those validation calls. 692 - > And I'm not saying one step is more important than the other, 693 - > because at the end of the day, you're gonna go to a discovery 694 - > day, either in person or virtually, and get to speak with 695 - > the founders and the C-suite and meet other potential franchise 696 - > owners. 697 - > You may hear questions that you didn't think of, or they may, 698 - > and vice versa, but you really get to... 699 - > I always say meet the captain steering the ship. 700 - > If the captain doesn't have a path to where this business 701 - > needs to be or where it's going in the next five or 10 years, 702 - > that's a red flag, the person steering the ship has to have an 703 - > idea. 704 - > And it may not just be, adding revenue streams every year. 705 - > Maybe just, steady eddy. 706 - > We're gonna keep things as is, but we're gonna double down 707 - > national accounts. 708 - > We're gonna, we're gonna work on our marketings or work on our 709 - > close ratios. 710 - > There needs to be some type of improvement, I always call it. 711 - > You wanna improve the system, you wanna help the franchisees 712 - > become more profitable, more efficient, utilize AI where they 713 - > can call agents, you hear about that all the time, and utilize 714 - > all those different tools and really making the franchisee 715 - > much more efficient. 716 - > That's also gonna be equally, in my opinion, equally as important 717 - > because these agreements are on average 10 years. 718 - > There's some are less, some are more, but the average is about 719 - > 10 years, so you wanna make sure in this partnership with the 720 - > franchisor that fit is there and you know where the ship is 721 - > going. 722 - > Very important. 723 - > Changing things up a little bit, any thoughts, if you're open to 724 - > this question, kind of trends between service and 725 - > brick-and-mortar concepts? 726 - > Just that you're in service, you've been in brick-and-mortar. 727 - > Trends, things to consider when looking at those two different 728 - > venues. 729 - > Brandon Johnson: Yeah, absolutely. 730 - > It's funny you mention that, cause whenever I'm with friends, 731 - > whether it's on the golf course or just having a few drinks, 732 - > they're always asking me questions about franchising and 733 - > small business ownership. 734 - > They're very curious, right? 735 - > And they always ask me,"What do you think, Brandon?""What's 736 - > going to be, like, the good thing that I should get into?" 737 - > And I always pivot back at them "What fits into your lifestyle?" 738 - > The one thing I'll say is I'm a huge advocate right now of home 739 - > service, not just because, I'm employed by a home service 740 - > provider, but what I like is the ramp-up time period, right? 741 - > Get into the business, to, to your point, Giuseppe, and seeing 742 - > cash flow, very quickly on, as opposed to a brick-and-mortar 743 - > location that I have seen in all different concepts, where 744 - > there's the build-out process, there's the approvals that you 745 - > need from the local county governance. 746 - > If you're a liquor license, you gotta make sure that gets 747 - > approved. 748 - > That can really delay the upstart to you start seeing 749 - > cash. 750 - > If I sign a franchise agreement today, and I've got a eight to 751 - > 12-month build-out, I don't... 752 - > Not seeing anything until 2027, and that just is too far away 753 - > from me if I've got goals. 754 - > And then how... 755 - > What are you gonna do between that time and now, right? 756 - > If you're not just gonna put in your two weeks' notice with your 757 - > employer or anything like that. 758 - > I like systematic home service businesses that are simple to 759 - > get up and running. 760 - > They don't take a ton of money, 'cause usually 761 - > brick-and-mortar's gonna be a little bit more expensive 762 - > because you're also gonna have to have a lot more, you got 763 - > monthly rent now, right? 764 - > And that can range depending on if you're doing Class A, Class B 765 - > real estate, Class C, you name it. 766 - > Picking that location, and that location can either be, your 767 - > downfall or it could send you to the moon. 768 - > You never really know. 769 - > But to answer your point, Giuseppe, your question, I think 770 - > home service is just fantastic right now 771 - > Giuseppe Grammatico: what would you say, is, average time to get 772 - > open in a home service business versus just because you've seen 773 - > it directly with certain brands, the timeframe to get up and 774 - > running with a brick and mortar. 775 - > What would you say those timeframes are 776 - > Brandon Johnson: So I would say home service, a good home 777 - > service business should get you out to training, operational 778 - > training to really get your lay of the land and get your sea 779 - > legs under you. 780 - > That should be around like three to four months after signing 781 - > your franchise agreement. 782 - > A good concept should do that. 783 - > Brick-and-mortar, it could be a little bit longer, right? 784 - > I've seen 12 months. 785 - > Now, that doesn't mean you go out to... 786 - > you don't go out to your operational training and have 787 - > your own classes and things like that, but it's just gonna be, 788 - > it's gonna be longer, and I've seen it with every brand I've 789 - > touched before. 790 - > Giuseppe Grammatico: Yeah, definitely. 791 - > Yeah, just getting I'm in New Jersey, just getting permits for 792 - > things, it just seems to take forever. 793 - > I feel like either there's shortages or no one's in a rush. 794 - > I'm not making any claims there, but it just, things tend to take 795 - > forever, I feel like anytime a new brick-and-mortar location 796 - > opens. 797 - > Check and see how long the other franchisees took to get up and 798 - > running. 799 - > One other I know we didn't talk about this, but just out of 800 - > curiosity, if you're comfortable, answering this 801 - > question. 802 - > So when you're looking at a brick-and-mortar business, 803 - > obviously we talked about the differences, time to get open. 804 - > It's obviously gonna be a higher cost. 805 - > But there is a difference in how that business is managed in that 806 - > when I look at a brick-and-mortar business, 807 - > everyone kind of is showing up to one location versus a 808 - > flooring business, a home service business. 809 - > There's almost like this the, one of the roles is logistics or 810 - > almost like project management because you got installers going 811 - > this way, sales is going that way. 812 - > You're going to a networking event. 813 - > Everyone's going in different directions. 814 - > So would you say it requires a different skill set? 815 - > Almost like a project management, logistics type of 816 - > skill set? 817 - > I wanted to get your thoughts. 818 - > Brandon Johnson: Yeah. 819 - > Good question. 820 - > I would say somebody that's really good at multitasking, 821 - > right? 822 - > And will be okay not being the SME, the subject matter expert 823 - > with everything in the business, right? 824 - > You've gotta put your trust into somebody that's gonna be 825 - > handling the sales side of the business. 826 - > You're not supposed to be the number one salesperson, right? 827 - > You're supposed to hire salespeople that are skilled and 828 - > can do the sales side of the business. 829 - > Also, you're not supposed to be the best at installing, right? 830 - > I always encourage people on the first call, in the flooring 831 - > business you're not gonna be the one swinging the hammer and 832 - > installing floors. 833 - > That's the least of what your skillset's gonna be, right? 834 - > I would say more so being that networker within the community, 835 - > right? 836 - > I've heard it said before, being the mayor of the town. 837 - > I love that terminology. 838 - > I think super smart and efficient. 839 - > Going out to BNI groups, business networking incorporated 840 - > groups to network with realtors, with contractors, with 841 - > restoration companies, you name it. 842 - > So depending on what that niche is in that industry, it's like 843 - > operating in the same circles because when they do see that 844 - > vehicle around town, it's a drivable billboard. 845 - > When people see that, that's what they're resonating with 846 - > Giuseppe Grammatico: Love that. 847 - > No, that makes a lot of sense. 848 - > To wrap up the show any other advice you would give? 849 - > So majority of the audience, we've polled the audience over 850 - > the years, and it changes slightly, but it's a lot of 851 - > corporate executives, people looking to make the switch to 852 - > either owning a business, right? 853 - > Franchising is obviously in the mix given the main topic of the 854 - > show. 855 - > But a lot of the audience, is it's the first time. 856 - > They've never owned a business. 857 - > What I hear quite a bit is,"I, we have a few Airbnbs, but I 858 - > don't own a formal business." What other advice you would give 859 - > to them, for those people looking to make that leap? 860 - > Because I hear all the time, "Yes, I've been watching your 861 - > show for two years and finally decided to give you a ring and 862 - > learn more." So what advice would you give to those people 863 - > that are on the fence and maybe not sure where to start? 864 - > Brandon Johnson: Yeah. 865 - > No, great question, Giuseppe. 866 - > What I'd say for people that are worried is, what else would you 867 - > be doing? 868 - > And I think there's no better time to bet on yourself. 869 - > I've seen it happen where people have those golden handcuffs 870 - > where they just feel reluctant to says, I like my salary. 871 - > I like my 401." But I've seen it before with close personal 872 - > friends that come to me where it's,"Hey, I got laid off.""Oh, 873 - > why did that happen?""Oh, private equity acquired the 874 - > company," or budget cuts. 875 - > There's always gonna be these terminologies. 876 - > The only way in life that you can bet on yourself is if you're 877 - > a small business owner, and I think to your point, Giuseppe, I 878 - > think a great platform that will catapult you to that is 879 - > franchising, right? 880 - > And there's so many different options out there. 881 - > If you wanna follow your passion, you wanna be a Pilates 882 - > franchise owner, do it. 883 - > If that's something that you feel passionate about, I think 884 - > it's perfect. 885 - > But again, you don't have to have passion within that 886 - > industry. 887 - > I think the industry needs to have probably one of three 888 - > things, right? 889 - > It needs to make money. 890 - > I think that's very important. 891 - > I think it needs to fit into your lifestyle, and also fits 892 - > into the financial requirement you feel comfortable spending, 893 - > 'cause there's different avenues, too, that, plenty of 894 - > avenues out there that you can fund this business based off 895 - > your... 896 - > You can even use your 401. 897 - > I'm sure you've probably talked to your listeners about a Roth's 898 - > loan where you can access your 401to start a business. 899 - > So never think it's too late. 900 - > Now, here I am, 40, and I'm always trying to figure out, 901 - > hey, when am I gonna start my first business too? 902 - > So it's never too late for anybody. 903 - > My wife always jokes and says I think it was Julia Childs 904 - > started her cooking business, I think it was when she was 50 or 905 - > 60, back in the day, Giuseppe. 906 - > But it's never too late to start. 907 - > Tomorrow's always a brighter day and bet on yourself. 908 - > That's what I would say 909 - > Giuseppe Grammatico: No, I love that. 910 - > and get out there. 911 - > I say level the playing field. 912 - > Get educated. 913 - > Watch who you take advice from people that have never been in 914 - > franchising, never owned a business. 915 - > Talking to your uncle or aunt or whoever the family member is at 916 - > Thanksgiving, and they've never owned a business. 917 - > Just be careful. 918 - > I had made some of those mistakes over the years with 919 - > friends and things like that, and I'm like,"Wait a second. 920 - > This guy never even owned a business." So it wasn't their 921 - > fault. 922 - > They were just giving their perspective. 923 - > But yeah, I think, you should get educated. 924 - > If you're looking at business ownership and there's a 925 - > franchise around the corner, even if it's a franchise you're 926 - > not interested in, speak with them. 927 - > Pick their brain. 928 - > I don't know, buy them lunch. 929 - > You'll learn so much more in that conversation than you will 930 - > searching online. 931 - > So I think the opportunity's there for those that wanna bet 932 - > on themselves and figure out their next path and build 933 - > something. 934 - > But, I'm old school. 935 - > Get my pad and, pencil and, and paper. 936 - > Write it down. 937 - > What does this ideal business look like? 938 - > What's working? 939 - > What's not working in your current situation? 940 - > You don't need help with that. 941 - > You can figure that out yourself. 942 - > And then work with a coach. 943 - > Speak with the franchise brand. 944 - > See if it all fits together, because in many cases, to your 945 - > point, it doesn't have to be something you're passionate in. 946 - > I don't know a lot of people that are passionate about 947 - > flooring or painting or a lot of these other brands, but the 948 - > argument I always make is that these are the vehicles that will 949 - > allow you to do the things you enjoy, and that's the time 950 - > freedom we talked about, right? 951 - > It's going, for me, the soccer game. 952 - > Got the World Cup going on right now allowing me to take off next 953 - > week in the middle of the day to see the Ivory Coast game in 954 - > Philly. 955 - > Just random and took off half a day to go see that game. 956 - > So those are the things. 957 - > N- maybe it's not directly related in the business, but 958 - > it's creating that time freedom so you can go out and do the 959 - > things. 960 - > Check out the new restaurant, go to the soccer game, or whatever 961 - > you enjoy doing, the travel. 962 - > Definitely, take a step back, figure out what you want this 963 - > business to look like, and there's definitely a business 964 - > out there. 965 - > If you have the time and you do the due diligence, we'll be able 966 - > to fix 967 - > Brandon Johnson: One more thing. 968 - > I always love this motivational quotes I always save into my 969 - > phone and everything. 970 - > But one that I've seen a lot lately it's pretty cool. 971 - > It's"Do what others won't, so live like others don't." So it's 972 - > just lighting the fire up under you to just, when you're seeing 973 - > that sports car drive past you or seeing that, that couple kind 974 - > of buzzing by on their speedboat or anything, what do you think 975 - > they do for a living? 976 - > Or seeing that house around the block. 977 - > It's funny. 978 - > A really good book too if you ever wanna read it, it's called 979 - > The Millionaire Next Door. 980 - > I'm sure you've probably read this before, but this is, it's 981 - > fantastic, right? 982 - > It's where they've surveyed a bunch of individuals to... 983 - > You probably figure that it's doctors and lawyers that live in 984 - > the gated communities. 985 - > It's not always the case, right? 986 - > Sometimes it's the home service business owners. 987 - > It's the plumbers. 988 - > It's the roofers. 989 - > And if you look around in your general neighborhood, I'm sure 990 - > you're gonna see them, at the country clubs too. 991 - > Because it's a business that is a need not a want. 992 - > Yeah. 993 - > And it's a great industry to be in. 994 - > Giuseppe Grammatico: Love that. 995 - > Love that book, by the way. 996 - > That book comes up it's been coming up more and more often. 997 - > It's a simple read, but it's funny, like who you think is the 998 - > millionaire next door, and it's maybe not the guy with the 999 - > flashy suit, it's the guy that's barely making it that probably 1000 - > is the most well-dressed. 1001 - > Back in my Wall Street days, I feel you'd make 100,000 and 1002 - > people would spend 200,000 just to keep up with the wardrobe and 1003 - > going out and the fancy cars and things like that. 1004 - > So yeah, you'll be shocked. 1005 - > And then, when you do meet the successful people, ask them what 1006 - > the journey looked like. 1007 - > Everyone likes to be the successful business owner. 1008 - > They wanna be, back to soccer, Ronaldo, Messi, you hear all 1009 - > these names, but they don't know what that journey looked like. 1010 - > It was never maybe not going out on the weekends. 1011 - > It was training at 4:00 AM and training seven, eight hours a 1012 - > day straight. 1013 - > So it's finding out what it takes to get there because may 1014 - > not be a fit for you. 1015 - > You may not want to put in certain efforts with a startup. 1016 - > But with a franchise, I'm not saying it's easier, but this 1017 - > model is set up and you can hit the ground running much quicker. 1018 - > So you pick and choose and say, "Okay, this is what I want. 1019 - > This, I don't wanna recreate the wheel." Then a franchise may be 1020 - > a good fit. 1021 - > In some cases, go the startup route. 1022 - > But you have options and that, that's the best part. 1023 - > There's never been a time where there's never a lack of 1024 - > information. 1025 - > There's never a lack of options. 1026 - > People say is brick and mortar better than a home service 1027 - > brand?" I go,"They're two different businesses, but how 1028 - > about this? 1029 - > Let's see if you qualify financially because a brick and 1030 - > mortar is gonna have a higher liquidity, net worth 1031 - > requirements. 1032 - > It's are you okay opening up in a year?" Those simple questions. 1033 - > I don't have the funds nor am I open to that." That's great. 1034 - > That removes half the universe of franchises. 1035 - > We can focus on the relevant ones that fit your needs and 1036 - > what you're comfortable with. 1037 - > So that's how I tell people to look at it. 1038 - > I have this hot brand I just found last week. 1039 - > Great. 1040 - > You like the widget. 1041 - > What do they do? 1042 - > What is your role in the business? 1043 - > Yada, yada. 1044 - > You have to be full-time. 1045 - > You expressed to me that you have to keep your job that first 1046 - > year and that's the only requirement. 1047 - > That brand won't work simply because of that full-time 1048 - > engagement requirement. 1049 - > Can we shift and is there a way for you to leave your job? 1050 - > So those are the little, tweaks and I would say you wanna make 1051 - > sure the fit is there and that franchise has that ideal avatar 1052 - > that we have to make sure fits. 1053 - > Just like Floor Coverings International, all the other 1054 - > brands, there is that person that does well. 1055 - > It's gotta kinda match. 1056 - > If you're not gonna do the sales and put in the efforts, certain 1057 - > brands aren't gonna work just simply because that's who that 1058 - > mayor of the town is that ideal franchisee. 1059 - > Brandon Johnson: Giuseppe, one thing to add to that for your 1060 - > viewers too, don't be afraid to use AI. 1061 - > I use AI on a daily basis just to help search the massive 1062 - > engine that is the internet. 1063 - > But basically, to your point about, people that wanna fit 1064 - > into different things, you can take whatever company it is, 1065 - > whatever franchise, plug in"Hey, please take articles and survey 1066 - > people and customer feedback of past franchisees and tell me 1067 - > what type of lifestyle they had, earning potential." You can do 1068 - > that kind of stuff on AI. 1069 - > I can't do it. 1070 - > I can't make any earnings claims. 1071 - > But do all the research on your own. 1072 - > Think about the time-life balance that fits in your role, 1073 - > and take it from there. 1074 - > But validation is probably the key to everything. 1075 - > Franchisee validation, so speaking to franchisees 1076 - > Giuseppe Grammatico: awesome. 1077 - > Brandon, I really appreciate this. 1078 - > This was fun. 1079 - > We've known each other a while, I wish we had this conversation 1080 - > sooner and looking forward to having you back on the show. 1081 - > If there's anything we didn't discuss, I'm sure we could've 1082 - > gone for two hours here. 1083 - > We can always either bring you back on if there's maybe a that 1084 - > quote, we're gonna put all that in the show notes, but if 1085 - > there's anything else that we forgot to talk about, we can 1086 - > throw that into the blog and show notes for the listeners. 1087 - > And anything you guys need, if you wanna explore Floor 1088 - > Coverings International figure out what the ideal fit is just 1089 - > let us know. 1090 - > Just respond in the comments. 1091 - > You can book a call on ggthefranchiseguide.com. 1092 - > We could definitely sit down, figure out if franchise 1093 - > ownership is the right fit, bring up great, fantastic brands 1094 - > like FCI, Floor Coverings International, amongst other 1095 - > brands, and would love to help you out figure out funding, 1096 - > figure out and answer all those questions and see if the fit's 1097 - > and the timing is right. 1098 - > I'm more than glad to help you. 1099 - > So thanks again for coming on the show. 1100 - > this was awesome, and we'll definitely talk soon. 1101 - > Brandon Johnson: Thanks, Giuseppe. 1102 - > Appreciate it. 1103 - > Giuseppe Grammatico: Thanks again 1104 - > Speaker: Thanks for tuning in. 1105 - > If you want to learn how to make the transition from corporate to 1106 - > owning your franchise, join Giuseppe on the next episode. 1107 - > You can also follow on all social media platforms and 1108 - > achieve financial and time freedom today

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