5 Reasons Your Product Is Invisible (And What To Do Now)

Episode notes

In this episode of The Four Fs Podcast, Jeff sits down with fractional Chief Revenue Officer and Revenue Rascals host Michelle Terpstra to unpack the five reasons X—and the exact revenue systems she uses to take companies to their first $50M ARR.From Costco playbook days and cold-calling in a headset to building BDR teams that manage AI agents, Michelle shares the candid stories, negotiations, and “radical candor” moments that shaped her as a seller and leader.They dive into why “nice to have” offers don’t sell anymore, how AI is quietly becoming the new SDR, and why local businesses and Main Street America need a different kind of growth engine than funded SaaS startups.