Fearless Family Business · 2025-07-29 · 56 min
What if everything we believe about family, legacy, and love is just a cultural illusion layered over millions of years of primal instinct? Tim Ash, executive advisor, bestselling author, and evolutionary psychology expert, forces us to wrestle with this uncomfortable question. As CEO and co-founder of a digital optimization agency, Tim helped create over $1.2 billion in value for companies like Google, Expedia, and Facebook. But his real expertise lies in understanding the primal brain that drives all human behavior. In this fascinating conversation, Tim reveals how evolutionary psychology impacts everything from family business succession to marketing strategy to relationship dynamics. Discover why traditional family business advice might be fighting against millions of years of human evolution, how to properly initiate employees into your tribe, and why your personal purpose determines your company's success. This episode pulls back the curtain on the biological forces shaping your business decisions - whether you realize it or not.
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