Fail n' Grow · 2026-05-17 · 38 min
In this episode we talk with Anna Modin , CRO at Stratsys , a Nordic SaaS company helping organisations create clarity, reduce risk, and turn strategy into action across compliance, governance, risk and strategy execution. Anna has been part of Stratsys’ journey for 16 years, moving from individual sales into leading the full revenue engine. She shares what it actually takes to go from sales-led growth to a more scalable SaaS model - and why one of the hardest parts is daring to stop doing things that still bring in revenue. We talk about culture, land-and-expand, team-based incentives, profitability, tech stack, and why clarity in GTM is not optional when you want to scale.
Increase prices by 240% by naming someone the Pricing Dictator, Ulrik Lehrskov-Schmidt CEO Willingness To Pay74 / 100
Sales reps shouldn't be in the CRM" 👀, Kristopher Stenkula Co-founder Garba
High achievers - built to last, without burnout. This is the recipe." Linus Wennerström, CEO/Founder Fenix Media Group
“You have to decide who you’re not selling to” Charlotte Banning, CMO Monterro
How to increase sales without hiring more reps, Theo Zätterström