
Fail n' Grow · 2026-05-25 · 46 min
In this episode we talk with Linus Wennerström , co-founder of Fenix Media Group - one of the leading media sales organisations in the Nordics, working with publishers, apps, podcasts, esports and out-of-home media across Sweden and Norway. But this episode is not really about media sales. It’s about what happens when a high-performing sales culture becomes so dopamine-driven that people eventually crash. Linus shares the very honest story of how Fenix built an organisation fuelled by competition, gamification, performance tracking and constant goal chasing - and how they later realised that several employees were burning out behind the scenes. Instead of removing ambition or lowering performance expectations, they started rebuilding the culture around long-term sustainability.