The B2B Podcast Index
Executiveland

Every Leadership Team Has a Thinking Problem

Executiveland · 2026-06-18 · 25 min

Substance score

30 / 100

Five dimensions, 20 points each

Insight Density8 / 20
Originality6 / 20
Guest Caliber5 / 20
Specificity & Evidence7 / 20
Conversational Craft4 / 20

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

8 / 20

The episode has one substantive illustrative case (pricing resistance in a commercial org) and a useful extension of Part X to teams rather than individuals, but the core frameworks are explicitly borrowed and the ratio of genuine insight to repetition, filler, and throat-clearing is low for a 25-minute episode.

Part X shows up in teams and in organizations. And you will hear it everywhere during a transformation, a restructuring, a conversation about pricing, a leadership change.
But rarely do I see organizations really deeply examine the thoughts that are sitting upstream from everything else to a significant degree.

Originality

6 / 20

The episode openly credits Dr. Phil Stutz and Brooke Castillo for both central frameworks; the host's contribution is applying these borrowed tools to organizational teams, which has modest novelty, but the underlying ideas—cognitive reframing, thoughts precede actions—are thoroughly well-trodden in coaching and CBT literature.

Dr. Phil Stutz is a psychiatrist. Um, there's a really great documentary about him on Netflix.
she developed something called the model

Guest Caliber

5 / 20

This is a solo host monologue with no guest; Elizabeth Friedman is a credentialed executive coach with genuine client experience, but she is not a scaled operator who has run the business functions she discusses, and all practitioner voices are anonymized secondhand anecdotes.

a few years ago I became certified as a life coach
I was working with a chief operating officer at a large industrial company

Specificity & Evidence

7 / 20

The pricing case study is the episode's most concrete asset, including a competitor comparison and a 'lost millions' outcome, but all companies are unnamed, dollar figures are vague, and the majority of other claims are asserted without data or named examples.

That company lost millions because of sentences like these.
Their competitor had already successfully raised pricing while selling what I would argue was a nearly identical product.

Conversational Craft

4 / 20

A solo monologue format means there are no interview questions, no follow-up probes, and no productive disagreement possible; the rhetorical structure is loose and repetitive, circling the same central point multiple times without meaningfully deepening it.

I want to leave you with three three questions to consider.
And, you know, I think that's true for many of the leaders and teams I work with.

Conversation analysis

Computed from the transcript - who did the talking, and the verbal tics along the way.

Filler words

you know32so26like17kind of9I mean7actually6right4um3uh2

Episode notes

In this episode of Executiveland, Elizabeth Freedman explores a hidden leadership blind spot: the assumptions and beliefs that shape how leaders approach problems. Drawing on executive coaching, life coaching, and real-world examples, she explains why the quality of your thinking directly determines the quality of your results. She introduces “Part X,” a term from Dr. Phil Stutz for the part of us that resists growth, and shows how this resistance shows up inside teams and organizations through beliefs that feel like facts. Key takeaways: Why every leadership team has a thinking problem, and how assumptions quietly limit performance How changing the way you think about a strategy can be more powerful than changing the strategy itself How thoughts create feelings, feelings drive actions, and actions create results, based on Brooke Castillo’s Model How enterprise intelligence helps senior leaders separate facts from interpretations and unlock new possibilities Share this episode with a senior leader who could use a fresh way to think about their toughest problem.

Full transcript

25 min

Transcribed and scored by The B2B Podcast Index.

1 00:00:05,040 --> 00:00:07,200 SPEAKER_00: Hi, and welcome to Executive Land. 2 00:00:07,360 --> 00:00:11,119 I'm Elizabeth Friedman, and this is where top leaders go off 3 00:00:11,119 --> 00:00:14,880 script to share straight talk and the unwritten playbook about 4 00:00:14,880 --> 00:00:16,239 life in the C-suite. 5 00:00:16,399 --> 00:00:20,239 For more ideas, visit East SuiteLeader.com. 6 00:00:20,399 --> 00:00:23,120 Now let's dive into today's episode. 7 00:00:24,480 --> 00:00:25,280 Hi, everybody. 8 00:00:25,359 --> 00:00:26,239 It's Elizabeth. 9 00:00:26,320 --> 00:00:28,559 Welcome to another episode of Executive Land. 10 00:00:28,960 --> 00:00:33,840 This is where we talk about what happens to senior leaders after 11 00:00:34,079 --> 00:00:39,520 the promotion, after they get the big job, after they move 12 00:00:39,520 --> 00:00:41,759 into an executive role. 13 00:00:42,079 --> 00:00:42,799 Then what? 14 00:00:43,520 --> 00:00:45,520 That is what we are here to talk about. 15 00:00:45,600 --> 00:00:48,079 And I want to give you the perfect example. 16 00:00:48,320 --> 00:00:51,359 A few years ago, I was working with a chief operating officer 17 00:00:51,359 --> 00:00:53,759 at a large industrial company. 18 00:00:53,920 --> 00:00:56,479 So this leader led manufacturing. 19 00:00:56,799 --> 00:01:01,840 And he said to me, Elizabeth, I have the worst best job. 20 00:01:02,560 --> 00:01:05,359 He had just stepped into the role and he said, it's the 21 00:01:05,359 --> 00:01:06,239 worst, best job. 22 00:01:06,319 --> 00:01:10,719 It's the worst job because it is problems all day long, seven 23 00:01:10,719 --> 00:01:12,560 days a week, 24 hours a day. 24 00:01:12,719 --> 00:01:15,280 Something's breaking down, somebody quits. 25 00:01:15,680 --> 00:01:18,480 I've got geopolitical risk happening in this region. 26 00:01:18,560 --> 00:01:21,519 And now I've got to shut down these sites and I've got a 27 00:01:21,519 --> 00:01:22,879 supply chain issue. 28 00:01:23,040 --> 00:01:26,400 And when you lead over, you know, 150 sites around the 29 00:01:26,400 --> 00:01:29,200 world, you can understand why he would say something like that. 30 00:01:29,280 --> 00:01:32,879 But he said, you know, it's the best job because there is no 31 00:01:32,879 --> 00:01:37,200 other part of the organization than operations that can have a 32 00:01:37,200 --> 00:01:41,680 bigger impact on our overall value, our overall performance 33 00:01:41,680 --> 00:01:42,480 as a company. 34 00:01:42,719 --> 00:01:44,319 We play such a huge role. 35 00:01:44,480 --> 00:01:50,159 And so understandably, how this leader and his big organization 36 00:01:50,400 --> 00:01:54,480 considered problems became a huge part of how they would 37 00:01:54,480 --> 00:01:56,159 ultimately deliver value. 38 00:01:56,400 --> 00:02:02,879 In fact, he said this whole job, the success for me and for 39 00:02:02,879 --> 00:02:06,879 everybody here is how we think about our problems, how we talk 40 00:02:06,879 --> 00:02:10,639 about our problems, and how we solve problems. 41 00:02:11,039 --> 00:02:14,479 And, you know, I think that's true for many of the leaders and 42 00:02:14,479 --> 00:02:15,759 teams I work with. 43 00:02:16,159 --> 00:02:18,879 But, you know, the more I think about this idea, the more I 44 00:02:18,879 --> 00:02:22,319 realize how much time organizations spend on the 45 00:02:22,319 --> 00:02:25,759 second and third parts of that idea. 46 00:02:26,800 --> 00:02:30,240 We spend a lot of time talking about things like communication 47 00:02:30,240 --> 00:02:33,439 or collaboration, accountability, execution. 48 00:02:33,599 --> 00:02:37,199 I mean, we talk about solving problems in the workplace, but I 49 00:02:37,199 --> 00:02:41,199 find we spend surprisingly little time talking about the 50 00:02:41,199 --> 00:02:43,199 first part of that idea. 51 00:02:43,520 --> 00:02:46,479 How are we thinking about the problem? 52 00:02:47,280 --> 00:02:50,400 And that is what I want to talk about today. 53 00:02:56,560 --> 00:03:00,800 You know, if you're stepping into a big role, you work with 54 00:03:00,800 --> 00:03:05,680 leaders at an executive level, I want you to think about how you 55 00:03:06,000 --> 00:03:12,000 think about problems, challenges, goals, things you 56 00:03:12,000 --> 00:03:13,439 want to accomplish. 57 00:03:13,919 --> 00:03:15,919 And here's what I'll say. 58 00:03:16,400 --> 00:03:22,639 I think every leadership team, every single one has a thinking 59 00:03:22,639 --> 00:03:22,960 problem. 60 00:03:24,560 --> 00:03:28,080 Now, before you think I'm saying every leadership team is 61 00:03:28,080 --> 00:03:31,199 dysfunctional or something like that, let me be clear, that is 62 00:03:31,199 --> 00:03:32,080 not what I mean. 63 00:03:32,319 --> 00:03:36,240 I am not saying teams are broken or have problems, lack talent, 64 00:03:36,400 --> 00:03:37,360 nothing like that. 65 00:03:37,520 --> 00:03:42,000 On the contrary, but what I am saying is every team's 66 00:03:42,000 --> 00:03:46,319 performance is limited by the quality of its thinking. 67 00:03:46,560 --> 00:03:49,680 So the question isn't whether your team might have a thinking 68 00:03:49,680 --> 00:03:49,919 problem. 69 00:03:50,000 --> 00:03:52,319 It's really what is that thinking problem? 70 00:03:52,560 --> 00:03:54,400 Because every single team has them. 71 00:03:54,639 --> 00:03:59,840 Every team has blind spots, every team has areas where they 72 00:03:59,840 --> 00:04:02,960 might say, you know, what's possible, what's not, what's 73 00:04:02,960 --> 00:04:04,800 going to work, what isn't. 74 00:04:05,280 --> 00:04:10,879 And this is not because uh teams are, I don't know, making this 75 00:04:10,879 --> 00:04:11,439 stuff up. 76 00:04:11,599 --> 00:04:16,639 They're not imagining that they are dealing with, you know, easy 77 00:04:16,639 --> 00:04:17,199 situations. 78 00:04:17,279 --> 00:04:21,279 They are dealing with complex businesses, difficult markets, 79 00:04:21,519 --> 00:04:25,600 often very high-stakes decisions, but they are also all 80 00:04:25,759 --> 00:04:26,879 human beings. 81 00:04:27,199 --> 00:04:30,800 And none of us escape the human experience. 82 00:04:32,399 --> 00:04:37,920 So to think about thinking, one of the ideas that has influenced 83 00:04:37,920 --> 00:04:40,639 me the most comes from Dr. 84 00:04:40,959 --> 00:04:42,639 Phil Stutz. 85 00:04:43,199 --> 00:04:43,519 Dr. 86 00:04:43,600 --> 00:04:45,680 Phil Stutz is a psychiatrist. 87 00:04:46,000 --> 00:04:49,040 Um, there's a really great documentary about him on 88 00:04:49,040 --> 00:04:49,600 Netflix. 89 00:04:49,680 --> 00:04:50,480 You can check out. 90 00:04:50,639 --> 00:04:54,560 He's written many wonderful books, and he talks about an 91 00:04:54,560 --> 00:04:56,399 idea called Part X. 92 00:04:57,759 --> 00:05:01,279 Part X is the part of everyone. 93 00:05:02,079 --> 00:05:05,759 Part X exists in every human being. 94 00:05:06,399 --> 00:05:13,120 It is the part of every human being that resists growth, even 95 00:05:13,279 --> 00:05:18,160 when circumstances have changed, even when the situation requires 96 00:05:18,160 --> 00:05:18,480 it. 97 00:05:18,879 --> 00:05:23,759 It is the voice that says, hey, we're too busy to do that right 98 00:05:23,759 --> 00:05:24,079 now. 99 00:05:24,480 --> 00:05:29,279 It's the voice that says, I can't, I don't know how, I need 100 00:05:29,279 --> 00:05:30,079 more information. 101 00:05:30,319 --> 00:05:31,759 I've tried that before. 102 00:05:32,000 --> 00:05:33,279 That doesn't work. 103 00:05:33,519 --> 00:05:34,800 They don't listen. 104 00:05:35,040 --> 00:05:36,560 It's too risky. 105 00:05:36,879 --> 00:05:39,199 Does that any of that sound familiar? 106 00:05:39,360 --> 00:05:41,839 I mean, this is something I think that we all have some 107 00:05:41,839 --> 00:05:42,639 version of. 108 00:05:42,879 --> 00:05:46,000 And, you know, part X is not a character flaw. 109 00:05:46,240 --> 00:05:49,759 It is truly part of being human. 110 00:05:49,920 --> 00:05:53,759 And the way it's described is that it's just your brain trying 111 00:05:53,759 --> 00:05:55,439 to keep you safe. 112 00:05:56,000 --> 00:06:00,879 But the challenge is that that same voice, that part X voice 113 00:06:00,879 --> 00:06:05,199 that is designed to actually protect, also keeps us from 114 00:06:05,199 --> 00:06:05,920 growing. 115 00:06:06,240 --> 00:06:10,879 And what I've noticed is it's not just that Part X shows up in 116 00:06:10,879 --> 00:06:12,879 an individual leader. 117 00:06:13,600 --> 00:06:17,920 Part X shows up in teams and in organizations. 118 00:06:18,480 --> 00:06:22,480 And you will hear it everywhere during a transformation, a 119 00:06:22,480 --> 00:06:27,519 restructuring, a conversation about pricing, a leadership 120 00:06:27,519 --> 00:06:28,160 change. 121 00:06:28,480 --> 00:06:32,879 So the reason we care about Part X is it's not just about a 122 00:06:32,879 --> 00:06:33,360 mindset. 123 00:06:33,439 --> 00:06:36,240 It's not about creating thoughts, it creates 124 00:06:36,480 --> 00:06:39,040 performance, it creates results. 125 00:06:40,160 --> 00:06:45,120 Now, this brings up another idea that had a profound influence on 126 00:06:45,120 --> 00:06:45,439 me. 127 00:06:46,079 --> 00:06:48,560 Um, you know, I don't know if I've talked about the fact with 128 00:06:48,560 --> 00:06:52,000 you that a few years ago I became certified as a life 129 00:06:52,000 --> 00:06:52,639 coach. 130 00:06:53,519 --> 00:06:56,800 And, you know, a lot of people, maybe who listen to this, you 131 00:06:56,800 --> 00:06:59,199 know me because of my focus more, let's say, in the 132 00:06:59,199 --> 00:07:01,360 executive readiness or performance space. 133 00:07:01,519 --> 00:07:04,720 But you know, becoming a life coach was a big deal for me. 134 00:07:04,959 --> 00:07:08,319 And I say that because it fundamentally changed how I 135 00:07:08,319 --> 00:07:10,240 think about leadership and performance. 136 00:07:10,560 --> 00:07:13,120 I really approach it very differently now. 137 00:07:13,360 --> 00:07:18,000 And I learned a really valuable tool, many actually, from a life 138 00:07:18,000 --> 00:07:19,920 coach named Brooke Castillo. 139 00:07:20,240 --> 00:07:23,680 Uh, she's just a real leader in the space, and she developed 140 00:07:23,680 --> 00:07:25,199 something called the model. 141 00:07:26,399 --> 00:07:29,519 So, at its simplest, here's the model. 142 00:07:30,000 --> 00:07:33,199 Think of the model as what kind of what the human operating 143 00:07:33,199 --> 00:07:33,439 system. 144 00:07:33,519 --> 00:07:37,600 And it says facts do not directly create results. 145 00:07:37,680 --> 00:07:42,240 It's our thoughts about facts that do that matter. 146 00:07:42,720 --> 00:07:43,120 Why? 147 00:07:43,360 --> 00:07:47,439 Because a thought creates a feeling, feelings influence 148 00:07:47,680 --> 00:07:50,959 actions, and actions create results. 149 00:07:52,160 --> 00:07:57,360 So simple to understand, but hard to put into practice, 150 00:07:57,600 --> 00:08:00,560 particularly when you're trying to create a result that is 151 00:08:00,560 --> 00:08:03,920 significant across a team, across a company. 152 00:08:04,399 --> 00:08:07,839 But whether we are talking about an individual or an 153 00:08:07,839 --> 00:08:12,480 organization, this same chain of events applies. 154 00:08:13,759 --> 00:08:18,959 And that is a problem sometimes in organizations because I see a 155 00:08:18,959 --> 00:08:23,759 lot of companies focus on action, on behavior, on what 156 00:08:23,759 --> 00:08:25,040 people are doing. 157 00:08:25,839 --> 00:08:28,639 And that makes a lot of sense. 158 00:08:28,959 --> 00:08:33,440 We have to have actions that create the right outcomes for 159 00:08:33,440 --> 00:08:33,759 us. 160 00:08:34,559 --> 00:08:38,720 And, you know, sometimes organizations also focus on how 161 00:08:38,720 --> 00:08:39,759 people are feeling. 162 00:08:39,919 --> 00:08:41,360 Certainly the good ones do. 163 00:08:41,519 --> 00:08:45,759 They care a lot about culture, belonging, engagement, you know, 164 00:08:46,080 --> 00:08:49,279 all of that, again, is highly valuable and important. 165 00:08:49,679 --> 00:08:54,799 But rarely do I see organizations really deeply 166 00:08:54,799 --> 00:09:00,559 examine the thoughts that are sitting upstream from everything 167 00:09:00,559 --> 00:09:03,840 else to a significant degree. 168 00:09:04,159 --> 00:09:07,840 But, you know, that is the significant part because this is 169 00:09:07,840 --> 00:09:08,879 where the chain begins. 170 00:09:08,960 --> 00:09:10,639 It's where the story begins. 171 00:09:10,879 --> 00:09:14,720 And I really do see this as a blind spot inside companies. 172 00:09:15,120 --> 00:09:15,759 Why? 173 00:09:16,879 --> 00:09:20,399 So think about what's happening right now inside your 174 00:09:20,399 --> 00:09:21,360 organization. 175 00:09:21,919 --> 00:09:25,440 Think about the team maybe that you're on or that you lead. 176 00:09:25,759 --> 00:09:29,279 I would bet there's some kind of change you're trying to drive. 177 00:09:29,600 --> 00:09:32,960 Maybe you have a performance challenge and you've got to make 178 00:09:32,960 --> 00:09:36,399 some moves in terms of bringing new leaders on or moving some 179 00:09:36,399 --> 00:09:37,440 leaders out. 180 00:09:38,320 --> 00:09:41,519 Maybe you've got a process or a system that you need people to 181 00:09:41,519 --> 00:09:44,159 use and adopt, and you're not seeing it. 182 00:09:44,399 --> 00:09:47,120 You're trying to improve execution. 183 00:09:47,279 --> 00:09:51,279 And so, whatever the case may be, what I see companies do is 184 00:09:51,600 --> 00:09:56,240 look, we we make the case for why we need people to do it. 185 00:09:56,559 --> 00:09:59,279 We may create incentives for them to. 186 00:10:00,399 --> 00:10:04,799 We create a lot of other things to get people to behave in a 187 00:10:04,799 --> 00:10:05,360 certain way. 188 00:10:05,519 --> 00:10:07,200 We'll create a scorecard. 189 00:10:07,440 --> 00:10:10,000 We'll talk about their compensation, we'll have new 190 00:10:10,000 --> 00:10:12,960 kinds of reporting or meetings, accountability. 191 00:10:13,120 --> 00:10:15,360 It's not that those things aren't needed sometimes. 192 00:10:15,440 --> 00:10:19,279 I mean, they can help, but rarely do we stop and ask, hold 193 00:10:19,279 --> 00:10:19,600 on. 194 00:10:19,840 --> 00:10:23,840 Before we put all this new process in place, are we really 195 00:10:23,840 --> 00:10:26,720 clear on what people are actually thinking? 196 00:10:27,919 --> 00:10:32,480 Not what they should be thinking, not what they we want 197 00:10:32,480 --> 00:10:33,440 them to think. 198 00:10:33,919 --> 00:10:36,720 But really, what do they think? 199 00:10:37,039 --> 00:10:40,240 Why have we gone deep enough there? 200 00:10:40,399 --> 00:10:43,200 And you know, this is never what people say publicly. 201 00:10:43,360 --> 00:10:44,320 We we know that. 202 00:10:44,399 --> 00:10:47,200 It's what they're actually thinking because that is what is 203 00:10:47,200 --> 00:10:50,399 actually driving the behavior and the results. 204 00:10:50,799 --> 00:10:52,960 So let me give you an example of this. 205 00:10:53,360 --> 00:10:56,559 A few years ago, I was working with a commercial team and they 206 00:10:56,879 --> 00:10:59,679 were planning to raise prices. 207 00:11:00,320 --> 00:11:05,840 They sold, let's say, a range of products to consumers around the 208 00:11:05,840 --> 00:11:06,159 world. 209 00:11:06,399 --> 00:11:09,600 And there were some strong reasons to do this. 210 00:11:09,759 --> 00:11:11,440 The economics supported it. 211 00:11:11,679 --> 00:11:15,120 The board leadership was in full support, felt it was very 212 00:11:15,120 --> 00:11:15,679 necessary. 213 00:11:15,840 --> 00:11:18,960 They had a good strategy, everything that went behind a 214 00:11:18,960 --> 00:11:21,919 raise in price, the marketing, and so on. 215 00:11:22,399 --> 00:11:27,519 There was huge resistance to do this from the commercial leaders 216 00:11:27,519 --> 00:11:28,159 themselves. 217 00:11:28,320 --> 00:11:34,000 The commercial organization was slow to introduce new pricing, 218 00:11:34,240 --> 00:11:36,720 slow to talk about it with customers. 219 00:11:37,039 --> 00:11:42,879 The dominant thought was no way will our customers pay for that, 220 00:11:43,360 --> 00:11:44,879 or some version of that. 221 00:11:45,039 --> 00:11:47,759 You know, our customers won't do it. 222 00:11:48,080 --> 00:11:52,159 If we stick to these higher prices, we will lose so many 223 00:11:52,159 --> 00:11:52,559 customers. 224 00:11:52,639 --> 00:11:55,039 They will go to our competitors, we're gonna lose business, we're 225 00:11:55,039 --> 00:11:56,320 gonna lose market share. 226 00:11:56,480 --> 00:11:58,480 All of us are gonna, you know, we're gonna lose our 227 00:11:58,480 --> 00:12:00,720 salespeople, they're all gonna leave because we're not gonna be 228 00:12:00,720 --> 00:12:01,919 able to make their numbers. 229 00:12:02,159 --> 00:12:06,799 And here's what's interesting: nobody was treating those 230 00:12:06,799 --> 00:12:08,559 statements as thoughts. 231 00:12:09,360 --> 00:12:12,879 If you spoke to the commercial organization at that time, they 232 00:12:12,879 --> 00:12:15,279 would have sworn to you those were facts. 233 00:12:15,600 --> 00:12:19,919 They had all kinds of data and research to support the facts. 234 00:12:20,080 --> 00:12:21,120 But you know what? 235 00:12:21,360 --> 00:12:23,600 Not all of those thoughts were facts. 236 00:12:23,840 --> 00:12:27,840 Many of them were beliefs, which is really just a thought you 237 00:12:27,840 --> 00:12:28,639 think a lot. 238 00:12:28,879 --> 00:12:30,639 They were sentences. 239 00:12:31,120 --> 00:12:35,360 They were sentences in employees' minds, but those 240 00:12:35,360 --> 00:12:37,679 sentences drove behavior. 241 00:12:38,240 --> 00:12:42,559 Salespeople, as I said, they were really hesitating to roll 242 00:12:42,559 --> 00:12:43,360 out new pricing. 243 00:12:43,440 --> 00:12:46,960 They kept going back to the kind of default legacy pricing. 244 00:12:47,279 --> 00:12:50,559 You started to see their sales managers pushing back. 245 00:12:50,799 --> 00:12:54,480 Finally, had a commercial starts questioning the strategy and 246 00:12:54,480 --> 00:12:56,879 going back to his CEO. 247 00:12:56,960 --> 00:13:00,480 And, you know, confirmation bias started to set in. 248 00:13:00,720 --> 00:13:04,639 People were really finding evidence that confirmed those 249 00:13:04,639 --> 00:13:05,600 concerns. 250 00:13:06,399 --> 00:13:11,200 And while it seems like the wrong place to really look at 251 00:13:11,200 --> 00:13:15,840 the strategy or the performance, rather, how could it possibly 252 00:13:15,840 --> 00:13:17,679 start with a thought? 253 00:13:18,639 --> 00:13:23,840 That company lost millions because of sentences like these. 254 00:13:24,000 --> 00:13:26,559 So they proved themselves right. 255 00:13:27,279 --> 00:13:28,639 How do I know this? 256 00:13:28,879 --> 00:13:32,240 Here's what made the situation really fascinating. 257 00:13:32,480 --> 00:13:39,120 Their competitor had already successfully raised pricing 258 00:13:39,120 --> 00:13:43,360 while selling what I would argue was a nearly identical product. 259 00:13:44,159 --> 00:13:48,000 So somebody else had successfully done it. 260 00:13:48,240 --> 00:13:49,840 It was possible. 261 00:13:50,639 --> 00:13:54,720 The market did accept it, customers had accepted it. 262 00:13:55,039 --> 00:13:58,000 So was the pricing strategy the problem? 263 00:13:58,240 --> 00:13:58,559 No. 264 00:13:58,879 --> 00:14:02,080 The thinking about the strategy was the problem. 265 00:14:03,600 --> 00:14:06,720 And I think this happens in organizations far more often 266 00:14:06,720 --> 00:14:08,080 than we realize. 267 00:14:08,559 --> 00:14:12,639 Now, to the team's credit, once they started to see evidence 268 00:14:12,639 --> 00:14:15,840 that challenged their assumptions, they were willing 269 00:14:15,840 --> 00:14:20,159 to acknowledge they had been wrong. 270 00:14:20,720 --> 00:14:24,159 They noticed that, you know what? 271 00:14:24,639 --> 00:14:27,919 Um we don't have to change our strategy, we don't have to 272 00:14:27,919 --> 00:14:30,480 change our marketing, we don't have to change our customers, we 273 00:14:30,480 --> 00:14:32,240 have to change our thinking. 274 00:14:33,120 --> 00:14:37,120 And when the thinking changed, the behavior across a commercial 275 00:14:37,120 --> 00:14:41,440 organization started to change, which did lead to different 276 00:14:41,440 --> 00:14:42,399 results. 277 00:14:43,120 --> 00:14:46,960 And so I think it's important to go back to the idea that a 278 00:14:46,960 --> 00:14:51,120 thought is just a sentence, it is a sentence in your mind. 279 00:14:52,240 --> 00:14:54,159 So you just want to be careful. 280 00:14:54,320 --> 00:14:57,759 Am I treating those sentences like they are reality? 281 00:14:58,480 --> 00:15:03,679 You know, just because you think something, you know, is it true? 282 00:15:04,000 --> 00:15:08,320 And by the way, even if it is true, is it helpful to you? 283 00:15:08,639 --> 00:15:12,879 Is it helping you to think that strategy is never going to work? 284 00:15:13,360 --> 00:15:16,799 Is it helpful to think, I don't trust them? 285 00:15:17,200 --> 00:15:20,720 Is it helpful to think, I don't know how to do that? 286 00:15:21,279 --> 00:15:25,279 Is it helpful to think, we need more resources for that? 287 00:15:26,080 --> 00:15:30,320 Even if it's true, if it's helpful, keep it. 288 00:15:30,639 --> 00:15:35,120 But if it isn't, maybe try on a different thought. 289 00:15:35,360 --> 00:15:37,200 And you know, how about that? 290 00:15:37,360 --> 00:15:41,360 I mean, what if we treated thoughts like you kind of treat 291 00:15:41,360 --> 00:15:44,639 going to a store and trying on clothes? 292 00:15:45,039 --> 00:15:49,440 You try on clothes in a store, some fit, some are comfortable, 293 00:15:49,759 --> 00:15:50,960 some don't. 294 00:15:51,279 --> 00:15:53,039 And so, same idea here. 295 00:15:53,120 --> 00:15:57,519 I mean, you are not obligated to keep every thought you have, and 296 00:15:57,519 --> 00:16:01,919 some of us need to try on new thoughts. 297 00:16:02,399 --> 00:16:06,399 You know, Part X, we know, tends to think thoughts that are 298 00:16:06,399 --> 00:16:08,879 mostly repetitive and negative. 299 00:16:09,279 --> 00:16:11,919 That's what the research tells us. 300 00:16:12,879 --> 00:16:18,480 And so imagine how different some of the conversations across 301 00:16:18,480 --> 00:16:20,879 your team, some of the performance would be if we 302 00:16:20,879 --> 00:16:24,480 approach them through this lens of a different sentence. 303 00:16:24,639 --> 00:16:29,200 So instead of, yes, we've tried that before, is there a thought 304 00:16:29,200 --> 00:16:33,440 like, okay, we've tried some things before, those things 305 00:16:33,440 --> 00:16:34,159 didn't work. 306 00:16:34,399 --> 00:16:36,080 What will we try now? 307 00:16:37,039 --> 00:16:41,120 Instead of our customers would never pay for that higher price. 308 00:16:41,600 --> 00:16:45,120 What about a thought like, it's possible they might? 309 00:16:45,440 --> 00:16:50,159 Or even it's unlikely they might, but I suppose it's 310 00:16:50,159 --> 00:16:50,799 possible. 311 00:16:52,080 --> 00:16:56,399 So here's the thing: this is not about positive thinking. 312 00:16:57,120 --> 00:17:01,360 It is not about pretending challenges don't exist or blind 313 00:17:01,360 --> 00:17:02,159 optimism. 314 00:17:02,480 --> 00:17:06,480 It is just simply becoming far more aware of the thinking that 315 00:17:06,480 --> 00:17:11,359 is already driving your decisions, your outcomes, your 316 00:17:11,359 --> 00:17:12,480 performance. 317 00:17:13,039 --> 00:17:16,480 You know, I've often said to teams, it's not like you need a 318 00:17:16,480 --> 00:17:17,359 perfect roadmap. 319 00:17:17,440 --> 00:17:19,200 You don't need a perfect strategy. 320 00:17:19,359 --> 00:17:21,359 You can have an okay strategy. 321 00:17:21,519 --> 00:17:24,480 The question is, what do you think about the strategy? 322 00:17:25,440 --> 00:17:30,079 It's not the strategy, it's what you think about the strategy. 323 00:17:32,160 --> 00:17:38,160 And so this idea of how we think about our problems becomes so 324 00:17:38,480 --> 00:17:41,119 important at those senior levels. 325 00:17:41,599 --> 00:17:45,440 And, you know, at those senior levels, performance, it does 326 00:17:45,440 --> 00:17:46,480 start in the mind. 327 00:17:46,720 --> 00:17:50,559 And there are different kinds of intelligence that we talk about 328 00:17:50,559 --> 00:17:51,599 at that level. 329 00:17:51,839 --> 00:17:54,160 And we've talked about this on the podcast before. 330 00:17:54,319 --> 00:17:57,440 We've talked about the kind of intelligence that is often 331 00:17:57,440 --> 00:17:59,039 described as rational. 332 00:17:59,359 --> 00:18:01,440 This is your subject matter expertise. 333 00:18:01,599 --> 00:18:05,359 It's the information that you've learned over years, it's kind of 334 00:18:05,359 --> 00:18:08,319 the domain intelligence you have. 335 00:18:08,640 --> 00:18:12,240 And that's important, but as we know at that very senior level, 336 00:18:12,319 --> 00:18:13,519 it's not enough. 337 00:18:14,319 --> 00:18:16,960 Then there's the kind of intelligence we might call 338 00:18:16,960 --> 00:18:18,960 emotional intelligence. 339 00:18:19,200 --> 00:18:22,319 Now, we often talk about emotional intelligence, like 340 00:18:22,319 --> 00:18:26,319 being aware of other people's feelings, being sensitive to you 341 00:18:26,319 --> 00:18:29,039 know how our choices and decisions impact others. 342 00:18:29,200 --> 00:18:32,160 But I'm talking about the emotional intelligence you might 343 00:18:32,160 --> 00:18:34,640 have about your own feelings. 344 00:18:35,839 --> 00:18:39,920 If thoughts create feelings, feelings drive actions, your own 345 00:18:39,920 --> 00:18:42,160 emotional intelligence becomes important. 346 00:18:42,799 --> 00:18:47,680 But the most important type of intelligence at those senior 347 00:18:47,680 --> 00:18:51,920 levels, that type of thinking, let's call it enterprise 348 00:18:51,920 --> 00:18:53,039 intelligence. 349 00:18:53,440 --> 00:19:00,480 Seeing the whole system, looking at your judgment, discernment, 350 00:19:00,720 --> 00:19:06,720 making trade-offs, being able to prioritize, but also separating 351 00:19:06,720 --> 00:19:12,400 fact from interpretation, challenging the thoughts that 352 00:19:12,400 --> 00:19:18,960 have become accepted as fact, as truth inside your organization. 353 00:19:19,599 --> 00:19:24,880 That's the kind of intelligence we want to grow, we want to 354 00:19:24,880 --> 00:19:31,519 expand, we want to become really outstanding at senior levels. 355 00:19:31,839 --> 00:19:35,200 Because, you know, the best leaders I think I've worked 356 00:19:35,200 --> 00:19:37,440 with, it's not like they're the most brilliant people. 357 00:19:37,519 --> 00:19:39,680 They don't always have the better answers, but I'll tell 358 00:19:39,680 --> 00:19:42,960 you, I think they have much greater awareness of how they 359 00:19:42,960 --> 00:19:43,680 are thinking. 360 00:19:43,839 --> 00:19:46,000 They notice the part X. 361 00:19:47,039 --> 00:19:49,359 They question those assumptions. 362 00:19:49,519 --> 00:19:52,799 I find they are curious for longer. 363 00:19:53,920 --> 00:19:56,960 They really ask good questions. 364 00:19:57,119 --> 00:20:01,680 They dig in, they will challenge a conclusion that you've made 365 00:20:01,759 --> 00:20:04,720 and even that they've made, they do not automatically believe 366 00:20:04,720 --> 00:20:06,000 every thought that they have. 367 00:20:06,240 --> 00:20:09,519 It is a huge advantage for them. 368 00:20:15,920 --> 00:20:20,720 You know, I think a lot of leaders unfortunately adopt a 369 00:20:20,720 --> 00:20:25,039 view whether or not they realize it, of I'll believe it when I 370 00:20:25,039 --> 00:20:25,680 see it. 371 00:20:26,880 --> 00:20:29,519 And you know, that hurts us. 372 00:20:30,160 --> 00:20:31,839 It even hurts our careers. 373 00:20:32,000 --> 00:20:34,880 You know, we don't want to take a risk because we're not sure 374 00:20:34,880 --> 00:20:36,079 how it will work. 375 00:20:36,400 --> 00:20:39,200 We'll believe it when we see it, but you and I know, I mean, 376 00:20:39,279 --> 00:20:41,680 like, that's not how the world really works. 377 00:20:42,799 --> 00:20:50,880 I think the superpower is that mindset of when I believe it's 378 00:20:50,880 --> 00:20:53,599 possible, then I'll see it. 379 00:20:54,319 --> 00:20:56,960 I have to believe we can do it first. 380 00:20:57,119 --> 00:20:58,640 I have to believe in that vision. 381 00:20:58,799 --> 00:21:01,200 I have to believe we can get that pricing. 382 00:21:01,440 --> 00:21:03,200 Then I'll see the result. 383 00:21:03,599 --> 00:21:05,119 That's the mindset. 384 00:21:05,279 --> 00:21:07,839 And again, it's not because they're ignoring reality or 385 00:21:07,839 --> 00:21:12,559 they're naive, but I do think the best leaders really do 386 00:21:12,559 --> 00:21:18,559 understand that what we believe really does influence who we 387 00:21:18,559 --> 00:21:24,480 are, what we notice, what we are willing to try, to risk, to 388 00:21:24,480 --> 00:21:29,359 attempt, to learn, and ultimately what we achieve. 389 00:21:30,000 --> 00:21:34,559 Being exceptional comes down to how you think about problems, 390 00:21:34,880 --> 00:21:39,039 how you talk about problems, and how you solve problems. 391 00:21:39,519 --> 00:21:42,640 And so I want to leave you with three three questions to 392 00:21:42,640 --> 00:21:42,960 consider. 393 00:21:43,200 --> 00:21:48,640 First of all, I want to ask you, what does your Part X sound like 394 00:21:48,640 --> 00:21:49,200 in you? 395 00:21:50,079 --> 00:21:53,920 What are those sentences, those thoughts that show up over and 396 00:21:53,920 --> 00:21:54,640 over again? 397 00:21:55,519 --> 00:21:58,880 And then next, what is the impact? 398 00:22:00,240 --> 00:22:05,519 How is that thinking influencing decisions for you, for your 399 00:22:05,519 --> 00:22:05,759 team? 400 00:22:05,920 --> 00:22:07,839 Is it preventing an opportunity? 401 00:22:08,000 --> 00:22:11,359 Is it creating behaviors, good, bad, or otherwise? 402 00:22:12,160 --> 00:22:16,480 And then finally, what is something new you can try on? 403 00:22:17,200 --> 00:22:22,640 Is there a new thought that you can try on in the store, a 404 00:22:22,640 --> 00:22:24,720 better way to think about the situation? 405 00:22:24,880 --> 00:22:29,279 Again, not a fantasy, not wishful thinking, just a thought 406 00:22:29,279 --> 00:22:31,839 that can open up a possibility. 407 00:22:32,799 --> 00:22:37,920 You know, you have heard me say before the first sale you make 408 00:22:37,920 --> 00:22:39,519 is to yourself. 409 00:22:40,319 --> 00:22:47,680 Long before you ever convince a client, your board, your CEO, a 410 00:22:47,680 --> 00:22:52,640 team, you have to convince yourself of something first. 411 00:22:54,079 --> 00:22:57,039 You've already convinced yourself of something. 412 00:22:57,279 --> 00:22:58,640 That's the sale. 413 00:22:58,880 --> 00:23:02,000 You've convinced yourself of what's actually possible or 414 00:23:02,000 --> 00:23:04,079 impossible, what can work or won't work. 415 00:23:04,319 --> 00:23:07,920 And that is why paying attention to your thoughts is so 416 00:23:07,920 --> 00:23:08,240 important. 417 00:23:08,559 --> 00:23:12,640 Not letting them run on autopilot, not assuming, of 418 00:23:12,640 --> 00:23:15,920 course, thoughts really are true, really starting to listen 419 00:23:15,920 --> 00:23:20,880 to part X and do not let Part X make decisions on your behalf. 420 00:23:22,400 --> 00:23:28,079 That's really the key, the lever, the aspect of performance 421 00:23:28,079 --> 00:23:30,319 that makes the biggest difference. 422 00:23:30,640 --> 00:23:34,160 Because, you know, the leaders I work with, as I said, it's not 423 00:23:34,160 --> 00:23:37,839 like they're necessarily more experienced or working harder, 424 00:23:38,160 --> 00:23:41,680 but they really do pay attention to the stories they tell 425 00:23:41,680 --> 00:23:44,480 themselves, that their leaders tell. 426 00:23:45,200 --> 00:23:50,799 And before all of that, they have decided to become the boss 427 00:23:50,799 --> 00:23:55,680 of their brain, to be the one in charge, to not let their part X 428 00:23:55,920 --> 00:24:00,480 run the show and really have the thoughts that create the kind of 429 00:24:00,480 --> 00:24:02,559 life, the business, the performance. 430 00:24:02,880 --> 00:24:03,920 They really want. 431 00:24:04,319 --> 00:24:07,599 I want to hear what you think about this one. 432 00:24:08,079 --> 00:24:09,119 Let me know. 433 00:24:09,359 --> 00:24:13,920 Send me a note, share a review on iTunes or Spotify. 434 00:24:14,000 --> 00:24:16,079 I always like to know what you think. 435 00:24:17,279 --> 00:24:20,319 And I want to thank you for joining me for another week in 436 00:24:20,319 --> 00:24:21,279 Executive Land. 437 00:24:21,359 --> 00:24:23,200 Hey everyone, I'll see you next time. 438 00:24:23,440 --> 00:24:24,240 Thanks. 439 00:24:24,720 --> 00:24:27,039 Well, that's all for today in Executive Land. 440 00:24:27,119 --> 00:24:27,920 Thanks for listening. 441 00:24:28,000 --> 00:24:30,640 And if you're looking for more, check out my website, 442 00:24:30,880 --> 00:24:34,880 eastweetleader.com, where you'll see all kinds of free resources 443 00:24:34,880 --> 00:24:38,079 and take the free executive readiness assessment. 444 00:24:38,240 --> 00:24:41,119 It shows you exactly where you're strong and where to focus 445 00:24:41,119 --> 00:24:42,880 next in your own leadership. 446 00:24:43,039 --> 00:24:47,039 And don't forget, subscribe to this podcast so you never miss 447 00:24:47,039 --> 00:24:47,839 an episode. 448 00:24:48,079 --> 00:24:50,079 I'll see you next time in Executive Plan.

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