Evolve to Succeed · 2026-01-19 · 52 min
On this episode of The Evolve to Succeed Podcast, we're joined by Lincoln New, co-founder of Term Footwear, who shares the full story behind launching, pivoting, scaling and eventually exiting a school footwear brand in one of the UK's toughest retail sectors. Lincoln takes us back to the early days of starting the business with little more than industry experience, belief and £700 worth of stock in a garage. He talks candidly about naivety, self-belief, dealing with doubters, managing supply chains across continents and the emotional toll of constant pivots. From distributor to brand owner, Amazon setbacks to Costco breakthroughs, Brexit to Covid, Lincoln's journey is a masterclass in resilience. The conversation explores how relationships carried the business through its hardest moments, why strategy matters most when things aren't going well, and how Lincoln approached exit planning with honesty and clarity about his "why". This episode is packed with hard-earned lessons for anyone starting, growing or thinking about exiting a business. If you enjoyed the episode, please subscribe, share, and leave a review to support the show.
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