Evolve to Succeed · 2026-03-02 · 52 min
What happens when someone trained to analyse spreadsheets decides to follow their creative passion? In this episode of The Evolve to Succeed Podcast, Warren Munson sits down with Joe Hayes, founder of Kindful Creative, to explore his journey from trainee accountant to running a growing video production agency built on the values of kindness, relationships, and human connection. Joe shares how his early career in accountancy gave him a powerful understanding of business fundamentals, but ultimately left him feeling stuck in a routine that lacked passion. What started as a hobby with a camera quickly turned into something much bigger, eventually leading Joe to take the leap and launch his own creative agency. Throughout the conversation, Joe opens up about the realities of starting a business, the importance of understanding your numbers, and why relationships and reputation often matter more than aggressive sales strategies. You'll also hear about the challenges of growth, staying focused as a founder, and how building a business around personal values can shape company culture and client relationships.
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