The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Leadership/Evolve to Succeed
Evolve to Succeed artwork

Culture by Design: Unlocking Alignment, Growth and Impact with Niall Cluley

Evolve to Succeed · 2026-02-09 · 53 min

0:00--:--

Episode notes

On this episode of The Evolve to Succeed Podcast, Warren sits down with Niall Cluley, Managing Director and shareholder at Dragonfish, a culture and performance consultancy helping ambitious brands unlock alignment, growth and long-term impact. Niall shares his journey from corporate leadership roles at global brands including Fitness First and Vodafone, to becoming Dragonfish's founding client before stepping into ownership. The conversation explores what culture really is beyond posters on the wall, why values alone are not enough, and how leaders can intentionally shape the "ecosystem" of behaviours, systems and experiences that drive performance. You'll hear about the six signatures of high-performing organisations, how to maintain momentum after a culture "project", why impact matters more than engagement alone, and how AI and rapid change are reshaping the way organisations think about people and performance. If you're leading a growing business, scaling a team, or preparing for succession or exit, this episode offers practical insight into making culture a true competitive advantage.

More from Evolve to Succeed

All episodes →
  • From Teacher to Charity CEO: Krista Cartlidge's Leadership Journey58 / 100
  • Selling Your Business | Lessons From Those Who've Done It
  • From Accountant to Creative Founder, with Joe Hayes at Kindful
  • From School Shoes to Exit | With Lincoln New
  • How An Employee Became The Boss (And Then Exited), with Brian Parker
Explore the best B2B Leadership podcasts →
All Evolve to Succeed episodes →