The Art & Science of Marketing Campaigns that Speak to the Brain

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans. Topics Covered: (01:33) - Brain-Friendly Marketing Strategies. (03:31) - Principle of reciprocity. (11:37) - Autonomy bias in behavior. (12:44) - Marketing with illusion of control. (15:42) - Illusion of choice in marketing. (19:08) - Rhyming phrases for credibility.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Run Comp Intel Like an Award-Winning Klaviyo PMMProduct Marketing Adventures · on Positioning90 / 100
• What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)Ecommerce Growth Map Podcast · on advertising86 / 100
• [Client-Side Conversation] How to "Stay Top of Mind" with Chris WhittenCrossing the Axis · on advertising85 / 100
• Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership SummitThe CMO Podcast · on branding80 / 100
• Go-To-Market Plan feat. Tony BellBrand Shorthand · on Positioning79 / 100
• The "Flying V Group" Cash MachineCash Machines · on advertising77 / 100

• Professionalism is Killing Your Brand: Here's the Cure72 / 100
• Funnels Don't Build Businesses: Here's What Does71 / 100
• How to Build a Content Strategy That "Drives Pipeline"71 / 100
• 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin96 / 100
• Know Your "Enemies" - A Practical Guide to Competitive Intelligence83 / 100