[BEST OF] How to Stay Relevant in Business: 3 Tips to Remain Competitive

Episode notes

I've just launched a new YouTube channel !! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky). I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual " Subscribe, Like, Share " would go a long, long way too. *** How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team.

• Professionalism is Killing Your Brand: Here's the Cure52 / 100
• Funnels Don't Build Businesses: Here's What Does51 / 100
• How to Build a Content Strategy That "Drives Pipeline"51 / 100
• 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin
• Know Your "Enemies" - A Practical Guide to Competitive Intelligence