Greg Friel on Storytelling, Creativity, and Human Connection in the Age of AI

Episode notes

For the short video summary, please click here. Watch the full video here. In this episode of Enabling Buying: A B2B Sales and Revenue Podcast , host Paul Kirch speaks with Greg Friel , founder of GF Consulting, musician, producer, brand strategist, and creative consultant. Together, they explore how storytelling and human connection influence buying decisions and why authenticity matters more than ever in an AI-driven world. Greg shares lessons from more than three decades in music, media production, branding, and marketing. Throughout the conversation, he explains why people buy emotionally, how strong stories help buyers

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