Hosted by Cal Wilder
Listed under Business › Entrepreneurship, Business › Management, Education › Self-Improvement
The Empowering Healthy Business Podcast is THE podcast for small business owners seeking to balance having a nicely profitable business, a sustainable, scalable, and salable business, lower stress levels, better work-life balance, and improved physical and emotional fitness. Yes, this is possible!
62 episodes · publishes fortnightly · latest 2026-07-07 · ~37 min/episode
Rank
#686
Substance
60.4
/ 100
Breakdown
Scored 2026-08
Updated monthly
Across the index
#686 of 1084
Substance
Top 63%
outscores 37% of the index
Empowering Healthy Business ranks #686 on The B2B Podcast Index with a substance score of 60.4 out of 100, scored across 5 recent episodes. It scores highest on guest caliber and specificity & evidence. Adam is a genuine practitioner with real exits (sold agency in 2023, building appreciated 2-3x that), relevant experience (CPA background, 12-year agency runway before real estate), and skin in the game across multiple properties. However, he explicitly disclaims deep real estate expertise ('I didn't know a ton about real estate') and frames himself as a layperson applying common sense. For a real estate investing episode, this is a mid-tier guest - useful for a founder-operator perspective but not a seasoned commercial real estate professional or institutional investor.
Averaged across 5 recently scored episodes, with cited evidence.
The episode contains practical real estate investment advice grounded in Adam's experience (building purchases, financing, depreciation benefits, property management outsourcing), but heavily padded with tangential stories about North Carolina cabins, Clemson condos, and personal background that dilute the density. The three entrepreneurial traps section is generic and well-trodden territory. A 48-minute episode realistically contains 15-20 minutes of genuine novel insights for a B2B operator.
“if you're in your index funds and stuff like that, um, I might be over-indexed in in real estate in terms, but but it's been pretty good”
“the depreciation write-off um after the first year and recapitalizing stuff. And so um because of that, I got a massive refund. I wasn't even anticipating”
Adam's core advice - buy when you're paying rent, partner with owners to reduce risk, outsource property management, focus on cash flow neutrality plus appreciation - is sensible but not novel. The 'three traps' framework (founder's threshold, ambiguity, survival mode) is repackaged business advice circulating widely. The Clemson condo play is a specific execution, but the underlying logic (avoid dorm housing costs, buy near campus) is obvious to anyone with a calculator.
“you have these moments um in life that you know you look back and you're like, oh, that was like a that was a special moment”
“why would I pay $10,000 a year, or is it a year or semester? I think it's a year, $10,000 a year to for housing, just housing”
Adam is a genuine practitioner with real exits (sold agency in 2023, building appreciated 2-3x that), relevant experience (CPA background, 12-year agency runway before real estate), and skin in the game across multiple properties. However, he explicitly disclaims deep real estate expertise ('I didn't know a ton about real estate') and frames himself as a layperson applying common sense. For a real estate investing episode, this is a mid-tier guest - useful for a founder-operator perspective but not a seasoned commercial real estate professional or institutional investor.
“I didn't know a ton about real estate either. And I just, you know, historically it's a good investment”
“I'm not the guy, but I will tell you from a layperson standpoint, a business owner standpoint, how I've approached it”
Adam provides concrete numbers where relevant: $5,000/month rent, $300k+ five-year lease obligation, $250k down payment (3% on larger deal), $100k paid back to one investor in 12 months, 20,000 sq ft building (6-7x his need), depreciation refund windfall, Clemson condo $200k purchase example. However, specificity gaps undermine utility: no cap rates mentioned, no cash-on-cash return figures, vague loan term ('three percent or something'), no current building value or appreciated amount, no detailed P&L for the properties. Financing details sparse; partnership split not quantified.
“I was paying five thousand dollars a month, I think, at the time”
“within 12 months to be able to pay one of those investors completely off $100,000”
Cal asks reasonable opening questions and follows up on financing and property management, but rarely pushes back or probe deeper. When Adam admits to mistakes (over-leveraging TI costs, cash flow negative for years), Cal accepts the answer without pressing on lessons learned or opportunity cost. The conversation meanders into cabin tours and Clemson football rather than drilling into either real estate mechanics or business growth. Cal's questions are friendly but lack the sharpness to extract maximum insight from an experienced operator.
“I think you know, if you're smart about it, there's probably you could probably make a little more money with active management, but you've got to find the right partners”
“Yeah, that's the way you described it to me when we spoke last week was you wanted to be at least cash flow neutral”
3 periods tracked.
11 scored on substance · 61 tracked in total.
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61 What Business Owners Should Know About Utilizing Fractional Consultants
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60 What Business Owners Should Know About Financial Management
2026-06-16 · 18 min
59 Tax & Compliance: What Business Owners Should Know
2026-06-02 · 26 min
58 Investing in Real Estate with Adam Landrum
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57 How to Make EOS Successful in Marketing and Technology Businesses with Jami Mullikin
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56 Utilizing AI in Your Sales Process
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55 What Your CPA Should Be Telling You (But Maybe Isn’t) - with Greg Reed
2026-02-17 · 25 min
54 Tax Season Preparation with Greg Reed
2026-01-13 · 19 min
#53 What Business Owners Need to Know About Retirement Plans with Charles Reichelt
2025-12-23 · 52 min
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