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Empowering Healthy Business: The Podcast for Small Business Owners

Hosted by Cal Wilder

The Empowering Healthy Business Podcast is THE podcast for small business owners seeking to balance having a nicely profitable business, a sustainable, scalable, and salable business, lower stress levels, better work-life balance, and improved physical and emotional fitness. Yes, this is possible!

61 episodes · publishes fortnightly · latest 2026-06-23

Rank

#139

Substance

37.0

/ 100

Why it scores where it does

Empowering Healthy Business: The Podcast for Small Business Owners ranks #139 on The B2B Podcast Index with a substance score of 37.0 out of 100, scored across 3 recent episodes. It scores highest on specificity & evidence and insight density. The episode earns credit for actual dollar figures ($29k saved on PTE election, SALT moving $10k to $40k, child tax credit up to $2,000, meals 50% deductible, 2018 entertainment elimination) and a concrete home-office ratio example, giving practitioners real reference points. Weakened by speculative legislative commentary and some vague illustrative examples without sourcing.

The five-dimension breakdown

Averaged across 3 recently scored episodes, with cited evidence.

Insight Density

8.7 / 20

The episode touches on a useful range of small-business tax topics (Wayfair/nexus, BOI filings, pass-through entity elections, SALT cap changes) with some actionable specifics, but much of the content is standard tax-education material delivered at a beginner level, padded with repetition and filler asides. The signal-to-noise ratio is moderate at best.

“if you come to me in March and April of the following year and ask me to save money on taxes, there's not much I can do. Uh at that point, I'm really just more of a historian.”

“just recently we elected a pass-through entity election for a client, and we ended up saving them$29,000 in tax just by changing where you or how you pay the the state tax”

Originality

6.0 / 20

Nearly all advice here — year-round tax planning, track your mileage, maximize deductions, check your entity structure — is textbook CPA guidance recycled across countless small-business finance podcasts. The 'historian vs. tax planner' line is a mildly fresh metaphor but the underlying ideas are not contrarian or first-principles.

“we take more of like a 15-month approach”

“tax planning is a year-round sport, and it's something that you should be having conversations with, especially if you're a profitable company”

Guest Caliber

8.3 / 20

Greg is a working CPA and Certified Tax Coach with real client examples and current awareness of BOI deadlines and legislative proposals, which puts him above a generic thought-leader. However, he does not demonstrate practice at notable scale, and the episode functions partly as a business-development pitch for his and the host's firm.

“just recently we elected a pass-through entity election for a client, and we ended up saving them$29,000 in tax”

“you know, where the the certified tax coach designation really comes into um play”

Specificity & Evidence

9.0 / 20

The episode earns credit for actual dollar figures ($29k saved on PTE election, SALT moving $10k to $40k, child tax credit up to $2,000, meals 50% deductible, 2018 entertainment elimination) and a concrete home-office ratio example, giving practitioners real reference points. Weakened by speculative legislative commentary and some vague illustrative examples without sourcing.

“we elected a pass-through entity election for a client, and we ended up saving them$29,000 in tax just by changing where you or how you pay the the state tax”

“they want to increase that from $10,000 to$40,000”

Conversational Craft

5.0 / 20

The host asks useful definitional clarifying questions (SALT, bonus depreciation, home office) and makes one genuinely helpful historical correction about the old unreimbursed-expense rule, but never challenges the guest, probes for edge cases, or pushes back on speculative claims about future legislation. The interview reads as a friendly educational chat rather than a rigorous conversation.

“So what uh Greg, just to clarify one thing, because people my age or older, we we still remember there being like this official home office deduction with the IRS like 20 plus years ago”

“So remind us, what exactly does bonus depreciation mean?”

Standout episodes

  • 59 Tax & Compliance: What Business Owners Should Know

    2026-06-02

    45
  • 60 What Business Owners Should Know About Financial Management

    2026-06-16

    37
  • 61 What Business Owners Should Know About Utilizing Fractional Consultants

    2026-06-23

    29

Rank over time

First period on the Index - history builds from here.

Episodes

3 scored on substance · 60 tracked in total.

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