← The Index

Topic

Google Analytics 4

A guide to the best B2B podcast coverage of Google Analytics 4 - the shows and 7 episodes that go deepest, ranked by substance, not downloads.

Google Analytics 4 implementation and optimization spans setup fundamentals through advanced attribution modeling. These episodes cover proper UTM attribution configuration in CRMs, A/B testing strategies for campaign launches, and SEO-driven analytics insights from industry practitioners like Pat Ahern, providing operators with both technical setup guidance and strategic analytics application.

Best shows on Google Analytics 4

Best episodes on Google Analytics 4

  1. How to Finally Understand Where Your Shopify Sales a REALLY Coming From with Phoenix Ha

    eCommerce Impact Podcast · 2024-10-23

    90 / 100

    …use your platform and then use it that's just like another step in the process, but The biggest issue I had actually with it is that, you know, Google Analytics Universal doesn't translate over to Google Analytics 4.…

  2. Why MarTech Feels Intimidating - And Why SMBs Need It Anyway (ft. Rakesh Reddy)

    Making MarTech · 2025-07-18

    78 / 100

    …So the foundation that we think at M Orange Carrot is layer one is Intake, meaning able to tag everything, use Google Tag Manager to manage all the tags and then implement Google Analytics 4, Facebook Pixels Search console and then behavioral analytics tools such as Microsoft analytics as layer one.…

  3. Pull Up a Chair: A Conversation with Steen Rasmussen

    Analytics Friday · 2026-05-22

    68 / 100

    …And it's Google's fault in the sense that they um, somehow, well not somehow they failed with the rollout of Google Analytics 4.…

  4. What Most Founders Get Wrong About SEO and How to Fix It (ft. Pat Ahern)

    Making MarTech · 2025-11-20

    63 / 100

    …You know, Google Analytics shifted from their universal analytics model to GA4 or Google Analytics 4, uh, which has made it I would say even more challenging at times to pull in some of that data.…

  5. Pull Up a Chair: A Conversation with Marco Giordano

    Analytics Friday · 2026-06-18

    60 / 100

  6. 62 Out-of-the-Box AI Tools Your Business Can Use Now with Zach Francis

    Empowering Healthy Business · 2026-07-07

    56 / 100

    …It self-optimizes based on the results, and so the AI analyzes the um you know Google Search Console and Google Analytics 4 and identifies where it can optimize for future growth and further success and so on.…

  7. How to Set Up UTM Attribution Properly in Your CRM

    The Revenue Room · 2026-04-27

    52 / 100