eCom Collab Club Podcast · 2026-07-02 · 37 min
There’s always another thing to optimise in eCom. Another app to trial. Another dashboard to build. Another landing page that's nearly ready. Just needs a few tweaks... A different headline... Maybe a few more widgets... Somehow, after all that, the work that actually moves the business forward is still sat at the bottom of tomorrow’s to-do list. In this episode, Adam Pearce chats with Peter Bollons , Head of eCommerce & Growth at Slick Gorilla , about how he runs a £12m+ eCommerce operation and seven-figure paid media budget without turning every decision into a six-week project. Peter shares why he believes 80% is often enough, how he identifies the quickest commercial wins, what he ignores, and why trying to do everything perfectly is a very efficient way to burn yourself out. This is not a conversation about doing less because you can't be bothered... It is about doing the right things before the things you want to be perfect.
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