eCom Collab Club Podcast · 2026-06-17 · 31 min
Marketers love customer journeys. Customers, unfortunately, have other ideas. One minute they're discovering your brand on social media. The next they're reading reviews, comparing prices, checking Amazon, asking a friend, forgetting you exist for a month and then buying from a completely different channel. Simple. In this episode, Adam Pearce is joined by Jack Squire from Get Better and Chris Forbes, Co-Founder of Cheeky Panda , to talk about how customers really buy in 2026. From trust and influence to affiliate marketing, customer feedback and the growing challenge of attribution, this is a conversation about the gap between the journeys brands design and the journeys customers actually take. Along the way, Chris shares lessons from growing Cheeky Panda into an internationally recognised brand and why understanding customer behaviour has become more important than ever.
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