eCom Collab Club Podcast · 2026-05-29 · 39 min
Most people agree that shopping sustainably is important. The question is: Do they care enough to change how they shop? In this episode, Adam sits down with Delphine McNeill and Beth Pollak , founders of Livotte , for an honest conversation about what happens when sustainability collides with commercial reality. From customer expectations and pricing pressures to manufacturing decisions and founder resilience, this isn't a discussion about what sustainability should be. It's about what it looks like when you're trying to build a real business around it. Delphine and Beth share the moments that made them question the fashion industry, the challenges of creating products responsibly, and why building a purpose-led brand can sometimes feel like swimming against the tide. Along the way, the conversation explores whether consumers genuinely reward sustainable choices, how founders navigate difficult trade-offs, and what it takes to stay committed to a mission when the easier path is often the more profitable one.
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