eCom Collab Club Podcast · 2026-06-12 · 38 min
Running an eCommerce business sometimes feels like a monthly exercise in watching invoices arrive and your company account balance plummet. - Your tech stack wants paying - Your ad platforms want paying - Your agencies want paying And somehow you're still expected to grow. In this episode, Adam sits down with Alex Webster , Co-Founder & Managing Director of Genie Drinks for an honest conversation about the financial realities of scaling a consumer brand. From obsessing over marketplace rankings and wholesale stock levels to making decisions around pricing, bundling and customer acquisition, Alex shares how Genie approaches growth when every pound has a job to do. Along the way they discuss: Marketing spend versus actual return The numbers founders should care about Pricing, bundling and conversion Balancing DTC, retail and wholesale channels The commercial realities behind growth Why sustainable growth beats vanity metrics If you've ever looked at your P&L and thought, "Where did all my money go?" ... this episode will feel cathartic.
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