E-Commerce with Coffee?! · 2023-05-15 · 40 min
Imteaz Ahamed , the Director of Performance Marketing - Nutrition at Reckitt , joins E-Commerce with Coffee?! host Nate Svoboda to talk about how to plan for innovation. It’s not something elusive that only comes when someone has a brainwave - instead, it’s baked into your business processes and systems. Imteaz offers memorable anecdotes and tons of personal examples as he walks listeners through evolving market trends and how to stay ahead of them. Listen to the full interview to learn how to plan for innovation as a small-to-medium business and how technology goes hand-in-hand with the strategy. What to listen for: Imteaz has been at Reckitt for 15 years and in many roles. The interview starts with a look at where he began: sales. Imteaz comments that sales are “definitely a skill you need to master,” be it for entrepreneurs, thought leaders, or anyone else in business. “No matter how great an idea of yours is, if you can’t convince people it’s special,” he explains, “you aren’t going to pay the bills.” Listen to the full interview to learn how Imteaz transitioned from sales to e-commerce at the company.
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