E-Commerce with Coffee?! · 2023-04-03 · 29 min
Simon Akers , the founder of Archmon , joins this episode of E-Commerce with Coffee?! to talk with host Nate Svoboda about the role of performance marketing in all kinds of commerce and across industries. Early in the interview, listeners learn how Simon has evolved just as much as performance marketing has. Do you know how to define today’s performance marketing? Do you know how it's best used in your industry? For those answers and more, listen to the full interview or get started with the show notes. 0:00-0:27 Intro 0:28-0:58 Introducing Simon 0:59-2:23 Simon's relationship with caffeine 2:24-3:39 Simon's backstory 4:00-5:38 Some favorite companies that Simon has worked with 5:39-8:34 How performance marketing differs from other marketing 8:35-11:44 Simon’s favorite principles in performance marketing 11:45-15:28 The sales funnel and lifetime customer value in performance marketing 15:29-17:36 Most common problems companies experience in performance marketing 17:37-19:23 How long should campaigns and tests run?
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