#349 - Between Trends and Timelessness: The Antara Approach to Building Strong Brands from the Outside In

Episode notes

Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints. In this episode of DTC POD, Blaine and Isabel discuss: The three necessary phases for creating a brand identity What makes a good brand story and how brands can effectively communicate it How brands can adapt to trends while remaining true to who they are Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. DTC Brand Design Trends 2. Stages of Brand Identity Building 3. Characteristics of a Good Brand Story 4. Consistency in Branding 5.

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