How to Build A Business Brand That Feels Like Home with Courtney Villapando

1 00:00:00,000 --> 00:00:02,479 SPEAKER_00: Have you ever looked at your website or your brand 2 00:00:02,479 --> 00:00:06,799 and thought, this doesn't quite feel like me anymore? 3 00:00:07,040 --> 00:00:11,839 Well, in today's episode, I'm joined by a brand architect, and 4 00:00:11,839 --> 00:00:16,879 we're talking about the quiet signs that you've outgrown your 5 00:00:16,879 --> 00:00:20,000 brand and why building a business that feels like home 6 00:00:20,000 --> 00:00:24,239 can help you show up with more confidence, clarity, and 7 00:00:24,239 --> 00:00:24,960 alignment. 8 00:00:25,199 --> 00:00:27,120 Welcome to the My Your Time Podcast. 9 00:00:27,199 --> 00:00:29,920 I'm Shannon Baker, your coffee loving host, business 10 00:00:29,920 --> 00:00:31,679 strategist, and systems expert. 11 00:00:31,839 --> 00:00:35,200 And I guide consultants towards systems that protect their time 12 00:00:35,200 --> 00:00:36,880 and elevate their expertise. 13 00:00:37,200 --> 00:00:39,439 If you're ready to run a business that supports your life 14 00:00:39,439 --> 00:00:42,079 and not the other way around, you're in the right place. 15 00:00:42,399 --> 00:00:45,439 Each episode shares grounded strategies rooted in my power 16 00:00:45,600 --> 00:00:48,880 and motion framework to help you lead your client experience with 17 00:00:48,880 --> 00:00:50,240 clarity and confidence. 18 00:00:50,479 --> 00:00:54,240 So grab a cup of coffee or your favorite beverage and let's dive 19 00:00:54,240 --> 00:00:54,560 in. 20 00:00:55,439 --> 00:00:57,119 Well, today I'm excited. 21 00:00:57,359 --> 00:01:00,880 This conversation is one that I've really been looking forward 22 00:01:00,880 --> 00:01:05,519 to, and it grew from having a genuine conversation with this 23 00:01:05,519 --> 00:01:07,040 amazing woman online. 24 00:01:07,760 --> 00:01:11,280 I'm going to be chatting with Courtney Viapondo. 25 00:01:11,439 --> 00:01:13,840 She is the founder of C Villa Design. 26 00:01:14,159 --> 00:01:16,879 And Courtney and I actually connected on Instagram a few 27 00:01:16,879 --> 00:01:17,760 months ago. 28 00:01:18,000 --> 00:01:20,799 We started chatting around something I was talking about at 29 00:01:20,799 --> 00:01:23,599 the time, which was the importance of pausing and 30 00:01:23,599 --> 00:01:26,400 resetting in your business, which means kind of taking a 31 00:01:26,400 --> 00:01:30,560 step back, and that you have to realize that that's what you 32 00:01:30,560 --> 00:01:33,200 need to do and be more intentional about the decisions 33 00:01:33,200 --> 00:01:35,599 that you make because of what's coming next. 34 00:01:35,840 --> 00:01:39,040 And then the conversation picked up on threads as well. 35 00:01:39,280 --> 00:01:43,439 And we found ourselves talking about branding in a way that 36 00:01:43,760 --> 00:01:47,680 really resonated with me because Courtney shared the idea that 37 00:01:47,680 --> 00:01:51,120 your brand should feel like home, a place where you don't 38 00:01:51,120 --> 00:01:53,120 have to perform to be seen. 39 00:01:53,359 --> 00:01:56,719 And that immediately stood out to me because so many women 40 00:01:56,719 --> 00:01:58,319 build successful businesses. 41 00:01:58,480 --> 00:02:02,159 But at some point they realize that their brand looks one way 42 00:02:02,159 --> 00:02:05,519 on the outside, but it doesn't really reflect who they've 43 00:02:05,519 --> 00:02:06,000 become. 44 00:02:06,239 --> 00:02:10,560 And I personally experienced this, invested money and someone 45 00:02:10,560 --> 00:02:14,560 else created the brand for me, but it didn't fit. 46 00:02:14,719 --> 00:02:17,599 And it was because I didn't really understand what my brand 47 00:02:17,599 --> 00:02:19,439 needed to feel and look like. 48 00:02:19,599 --> 00:02:24,000 So I ended up having to incur that expense again and do a 49 00:02:24,000 --> 00:02:28,240 total rebrand once I had the clarity that I really needed. 50 00:02:28,639 --> 00:02:32,319 So today that's kind of what some of what we're going to talk 51 00:02:32,319 --> 00:02:36,159 about and why so many service providers feel pressured to 52 00:02:36,159 --> 00:02:39,919 perform online, the difference between a brand that attracts 53 00:02:39,919 --> 00:02:44,319 the right clients versus one that is kind of chasing after 54 00:02:44,319 --> 00:02:47,039 their attention and how having brand clarity can make your 55 00:02:47,039 --> 00:02:50,960 marketing feel calmer, more natural, and more aligned. 56 00:02:51,199 --> 00:02:54,240 So, Courtney, welcome to the My Your Time podcast. 57 00:02:54,319 --> 00:02:56,560 I'm really glad to have this conversation. 58 00:02:56,719 --> 00:03:00,080 So I'm going to let you tell us a little bit about yourself and 59 00:03:00,080 --> 00:03:00,960 what you do. 60 00:03:01,360 --> 00:03:03,120 SPEAKER_01: Yes, thank you so much for having me. 61 00:03:03,199 --> 00:03:04,560 I'm excited as well. 62 00:03:05,039 --> 00:03:09,120 So I am a brand and web designer, and I help 63 00:03:09,120 --> 00:03:12,080 high-achieving women who are experiencing that gap that you 64 00:03:12,080 --> 00:03:14,719 kind of talked about, where they've outgrown their brand. 65 00:03:15,120 --> 00:03:18,960 Maybe the way they started out has evolved, and now they're 66 00:03:18,960 --> 00:03:21,919 seeing that their brand no longer matches the level that 67 00:03:21,919 --> 00:03:22,879 they're operating at. 68 00:03:23,199 --> 00:03:27,280 So I help them walk through a brand transformation where we do 69 00:03:27,280 --> 00:03:31,199 strategy, brand design, uh, web design, and we just make sure 70 00:03:31,199 --> 00:03:34,800 that their brand is cohesive from the foundation throughout 71 00:03:34,800 --> 00:03:35,680 the visual. 72 00:03:37,360 --> 00:03:38,000 SPEAKER_00: Great. 73 00:03:38,240 --> 00:03:42,000 Now, one of the biggest reasons I wanted to have Courtney on is 74 00:03:42,000 --> 00:03:47,439 because, as I mentioned before, we tend to build our business 75 00:03:47,439 --> 00:03:47,759 first. 76 00:03:48,400 --> 00:03:53,599 And then we realize, oh, whoa, I'm a brand, but what I have 77 00:03:53,599 --> 00:03:56,800 doesn't reflect what I've become or who I've become. 78 00:03:57,120 --> 00:04:02,240 So what are you seeing right now with the women that either you 79 00:04:02,240 --> 00:04:04,560 connect with or end up working with? 80 00:04:04,639 --> 00:04:05,599 Like where are they at? 81 00:04:05,680 --> 00:04:07,039 What stage are they in? 82 00:04:07,680 --> 00:04:10,719 SPEAKER_01: Yeah, so usually it's I see it around the three 83 00:04:10,719 --> 00:04:14,159 to five year mark where your business is established, it's 84 00:04:14,159 --> 00:04:14,639 evolved. 85 00:04:14,719 --> 00:04:19,199 You may even have um lots of clients coming in, but you have 86 00:04:19,199 --> 00:04:23,600 this gut feeling that the level you're operating at does not 87 00:04:23,600 --> 00:04:24,879 match your brand. 88 00:04:25,040 --> 00:04:28,319 And so that disconnect shows up in different ways in how you 89 00:04:28,319 --> 00:04:28,959 operate. 90 00:04:30,079 --> 00:04:33,519 SPEAKER_00: What would you say are some of the quiet signs that 91 00:04:33,519 --> 00:04:37,920 are there and really kind of ping that pain that you've 92 00:04:37,920 --> 00:04:42,160 outgrown your brand, even if you um, as you mentioned, even if 93 00:04:42,160 --> 00:04:43,680 the business is doing well. 94 00:04:44,480 --> 00:04:46,800 SPEAKER_01: Yeah, so that shows up in different ways. 95 00:04:46,879 --> 00:04:51,519 Um, a lot of times people are overexplaining themselves or 96 00:04:51,519 --> 00:04:53,839 they're putting out a post and they're second guessing, like, 97 00:04:54,000 --> 00:04:58,079 is this really on brand, or am I just tracing trends? 98 00:04:58,240 --> 00:05:01,279 Um, I know I had one client come to me and she said, I've just 99 00:05:01,279 --> 00:05:04,800 stopped sending people the link to my website because I know it 100 00:05:04,800 --> 00:05:07,360 doesn't match where I am right now. 101 00:05:07,680 --> 00:05:11,040 So a lot of times two women will start tweaking the website, 102 00:05:11,120 --> 00:05:14,879 trying to, you know, change the copy or change some images here 103 00:05:14,879 --> 00:05:17,839 and there, but there's still this disconnect because the 104 00:05:17,839 --> 00:05:19,839 foundation is what's lacking. 105 00:05:20,240 --> 00:05:20,639 SPEAKER_00: Yep. 106 00:05:20,959 --> 00:05:21,839 Been there. 107 00:05:22,720 --> 00:05:26,639 It's like trying to make a two small pair of shoes fit. 108 00:05:27,199 --> 00:05:27,839 Exactly. 109 00:05:28,480 --> 00:05:29,120 Yes. 110 00:05:30,160 --> 00:05:34,160 Now, one thing I know I have personally noticed is sometimes 111 00:05:34,160 --> 00:05:37,600 people think that your brand is just your logo or it's your 112 00:05:37,600 --> 00:05:40,480 colors, but I know it's deeper than that. 113 00:05:40,639 --> 00:05:45,040 So, how do you help someone recognize when they really need 114 00:05:45,040 --> 00:05:47,920 to make an identity shift in their branding? 115 00:05:48,639 --> 00:05:50,560 SPEAKER_01: Yeah, so a lot of times, like you said, they'll 116 00:05:50,560 --> 00:05:52,399 think, oh, it's just the visuals. 117 00:05:52,720 --> 00:05:56,879 But um when they are doing the tweaking and it's not helping, 118 00:05:57,040 --> 00:05:59,120 they realize, oh, this is a deeper issue. 119 00:05:59,279 --> 00:06:03,120 So I like to help them see that it starts with the foundation. 120 00:06:03,279 --> 00:06:06,480 So a lot of times when they started out, they didn't really 121 00:06:06,480 --> 00:06:10,240 do brand strategy, they just picked colors that they liked or 122 00:06:10,240 --> 00:06:13,279 thought resignated, or they saw everyone else using these colors 123 00:06:13,360 --> 00:06:14,319 and they picked that. 124 00:06:14,560 --> 00:06:17,120 But branding really goes much deeper, like you said. 125 00:06:17,279 --> 00:06:21,279 So um, your brand is the way that people perceive you, kind 126 00:06:21,279 --> 00:06:23,439 of the reputation that you have. 127 00:06:23,839 --> 00:06:27,040 So, in order to really build a brand, you have to start with 128 00:06:27,040 --> 00:06:30,560 your values, your why, your mission, understand your 129 00:06:30,560 --> 00:06:34,240 positioning in the market, and then once that's established, 130 00:06:34,399 --> 00:06:36,399 the visuals will follow that. 131 00:06:37,360 --> 00:06:38,000 SPEAKER_00: Great. 132 00:06:38,560 --> 00:06:42,000 And speaking of visuals, like I know a lot of service providers 133 00:06:42,000 --> 00:06:45,360 think they're they're just pressure, like we have to be 134 00:06:45,360 --> 00:06:49,439 online, we have to be active, and I say that in air quotes on 135 00:06:49,439 --> 00:06:50,399 social media. 136 00:06:50,800 --> 00:06:55,759 What does performing in your brand actually look like? 137 00:06:55,839 --> 00:06:58,560 Like, what does that mean to someone who's not familiar with 138 00:06:58,560 --> 00:06:58,879 this? 139 00:06:59,600 --> 00:07:02,079 SPEAKER_01: So it shows up in different ways for different 140 00:07:02,079 --> 00:07:02,319 people. 141 00:07:02,480 --> 00:07:06,639 And I do believe as business owners, to a small degree we 142 00:07:06,639 --> 00:07:09,920 perform in a way because you kind of have to put yourself out 143 00:07:09,920 --> 00:07:12,800 of your comfort zone in a lot of ways in business. 144 00:07:13,120 --> 00:07:17,199 But when you have this gut feeling that something is off, 145 00:07:17,360 --> 00:07:21,759 like you're chasing trends on social media, um, you're using 146 00:07:21,759 --> 00:07:25,439 audio or reels or doing things that are contrary to who you 147 00:07:25,439 --> 00:07:27,519 really are, that's performing. 148 00:07:27,759 --> 00:07:30,959 Um, also when you're over-explaining yourself, maybe 149 00:07:30,959 --> 00:07:34,800 you're on a call and you're just constantly trying to explain the 150 00:07:34,800 --> 00:07:36,399 value of what you do. 151 00:07:36,720 --> 00:07:39,680 If your brand is already aligned and the foundation is there, you 152 00:07:39,680 --> 00:07:41,279 shouldn't have to overexplain yourself. 153 00:07:41,360 --> 00:07:44,480 Your brand should do that work for you, and you don't feel like 154 00:07:44,480 --> 00:07:48,480 you're having to constantly perform or this costume that's 155 00:07:48,480 --> 00:07:49,920 not really who you are. 156 00:07:50,319 --> 00:07:52,800 SPEAKER_00: Yes, and speaking of performing, so I know we 157 00:07:52,800 --> 00:07:56,560 remember when Reels like first started, there was the whole 158 00:07:56,560 --> 00:08:00,560 trend of dancing and entertaining, and unfortunately, 159 00:08:00,879 --> 00:08:03,040 some people still do it. 160 00:08:03,680 --> 00:08:07,600 So when someone chases trends like that, what does that do to 161 00:08:07,600 --> 00:08:10,720 their brand, especially when it's already out of alignment? 162 00:08:11,439 --> 00:08:14,720 SPEAKER_01: It really undermines your brand, and then you can 163 00:08:14,720 --> 00:08:16,639 lose trust because people are seeing it. 164 00:08:16,720 --> 00:08:17,920 It doesn't feel authentic. 165 00:08:18,079 --> 00:08:22,639 Your your audience realizes when something isn't true to you, you 166 00:08:22,639 --> 00:08:24,560 can see it, you can feel it. 167 00:08:24,800 --> 00:08:30,639 Um, so I think ultimately it becomes um something that takes 168 00:08:30,639 --> 00:08:31,920 away that that trust. 169 00:08:32,080 --> 00:08:34,639 When when you're authentic, people resonate. 170 00:08:34,720 --> 00:08:37,600 But when you're forcing something, it can actually push 171 00:08:37,600 --> 00:08:38,320 people away. 172 00:08:40,240 --> 00:08:42,879 SPEAKER_00: And one thing I know we've touched on a little bit is 173 00:08:42,879 --> 00:08:44,720 what true brand clarity is. 174 00:08:44,799 --> 00:08:47,759 And as you mentioned, it's deeper than what it looks like. 175 00:08:48,320 --> 00:08:53,039 It's more of does your brand reflect, as you mentioned, your 176 00:08:53,039 --> 00:08:53,919 values? 177 00:08:54,240 --> 00:08:57,360 Is it aligned with how you want your business to operate? 178 00:08:57,519 --> 00:09:04,320 And I know once I achieve that clarity in my business, like it 179 00:09:04,320 --> 00:09:08,399 made such a huge difference in the branding or the visual 180 00:09:08,399 --> 00:09:12,559 aspect of my business and how I show up online. 181 00:09:13,519 --> 00:09:17,519 But from your end, how do you see or what transformation do 182 00:09:17,519 --> 00:09:21,039 you see with people as they get that clarity about working with 183 00:09:21,039 --> 00:09:21,360 you? 184 00:09:22,000 --> 00:09:22,960 How do they feel? 185 00:09:23,120 --> 00:09:26,799 Like, what do you notice shifts in their thinking and even 186 00:09:27,360 --> 00:09:29,919 their, I guess, their emotions? 187 00:09:30,559 --> 00:09:33,440 SPEAKER_01: One word that I hear all the time is confidence. 188 00:09:33,600 --> 00:09:37,679 Just when they have a brand that's aligned and the visuals 189 00:09:37,679 --> 00:09:40,480 match their values, their culture, all of that. 190 00:09:40,720 --> 00:09:44,000 They feel more confident to be able to put themselves out there 191 00:09:44,000 --> 00:09:45,519 in a way that's authentic. 192 00:09:45,679 --> 00:09:47,440 Um, and it also gives them ease. 193 00:09:47,600 --> 00:09:52,480 They're not constantly stressing out about is this on brand or am 194 00:09:52,480 --> 00:09:54,159 I showing up the way I want to? 195 00:09:54,320 --> 00:09:57,039 Once you have a foundation, you can show up authentically 196 00:09:57,039 --> 00:09:59,039 without having to second guess yourself. 197 00:10:00,399 --> 00:10:03,039 SPEAKER_00: And I always find it's amazing that no matter 198 00:10:03,039 --> 00:10:07,200 what, when you have that clarity, it just transforms in 199 00:10:07,519 --> 00:10:11,840 so many layers of what we have to deal with as business owners. 200 00:10:11,919 --> 00:10:13,519 Um, you mentioned confidence. 201 00:10:13,679 --> 00:10:16,879 I noticed the same thing in working with someone to get 202 00:10:16,879 --> 00:10:20,799 their back office organized and getting some basic systems in 203 00:10:20,799 --> 00:10:21,120 place. 204 00:10:21,440 --> 00:10:25,120 They just feel more confident in the way that they're operating. 205 00:10:25,440 --> 00:10:28,559 Same as you mentioned when it comes to your messaging and in 206 00:10:28,559 --> 00:10:32,320 your branding, when everything works together, you're able to 207 00:10:32,320 --> 00:10:36,159 speak like so much more fluently and really communicate who you 208 00:10:36,159 --> 00:10:38,960 are, what you do, and what you stand for. 209 00:10:39,200 --> 00:10:46,000 So this really helps everyone to see that this is it's not just a 210 00:10:46,000 --> 00:10:49,200 piece of the puzzle, it's a major piece of the puzzle 211 00:10:49,440 --> 00:10:53,039 because being an entrepreneur, it is literally like a 212 00:10:53,039 --> 00:10:54,799 10,000-piece puzzle. 213 00:10:55,440 --> 00:10:56,080 It is. 214 00:10:56,960 --> 00:11:01,759 That takes a while for the pieces to start clicking um into 215 00:11:01,759 --> 00:11:02,080 place. 216 00:11:02,720 --> 00:11:05,679 Now, one of the things that I really love that you say is that 217 00:11:05,679 --> 00:11:07,679 your brand should feel like home. 218 00:11:07,759 --> 00:11:10,320 Like I love that language so much. 219 00:11:10,639 --> 00:11:13,039 So, what does that actually mean? 220 00:11:14,240 --> 00:11:18,720 SPEAKER_01: For me, I know when I come home, it's my comfort 221 00:11:18,720 --> 00:11:19,039 space. 222 00:11:19,200 --> 00:11:23,039 I I put on my comfortable clothes, take off my makeup. 223 00:11:23,279 --> 00:11:25,360 I know I don't have to perform for anybody. 224 00:11:25,440 --> 00:11:26,639 It's a safe space. 225 00:11:26,879 --> 00:11:29,679 So when I say your brand like home, that's how it should be. 226 00:11:29,759 --> 00:11:33,120 It should be a safe space where you don't feel like you have to 227 00:11:33,120 --> 00:11:37,679 put something on that's not real, um, where your everything 228 00:11:37,679 --> 00:11:42,879 is so all aligned that you can show up with that confidence. 229 00:11:43,200 --> 00:11:45,360 And people will resonate with that. 230 00:11:45,440 --> 00:11:48,960 They it affects the way you operate your business, um, and 231 00:11:49,039 --> 00:11:54,480 it just becomes a safe space that people feel confident in. 232 00:11:55,919 --> 00:11:58,799 SPEAKER_00: So tell us a little bit about your process. 233 00:11:58,960 --> 00:12:02,240 Like someone comes to you and says, Courtney, okay, I've had 234 00:12:02,240 --> 00:12:02,559 enough. 235 00:12:02,639 --> 00:12:05,759 I've been looking at, you know, what you do online, what you say 236 00:12:05,759 --> 00:12:06,080 online. 237 00:12:06,720 --> 00:12:08,000 Can you help me? 238 00:12:08,159 --> 00:12:10,159 Where do you start the process? 239 00:12:10,960 --> 00:12:14,320 SPEAKER_01: Well, the first thing I do is really listen and 240 00:12:14,320 --> 00:12:15,360 try to understand. 241 00:12:15,440 --> 00:12:17,360 So I start with your story. 242 00:12:17,519 --> 00:12:22,879 Um, we do a deep dive into your background, your culture, the 243 00:12:22,879 --> 00:12:27,200 different things that shape how you make decisions, um, your 244 00:12:28,480 --> 00:12:31,759 patterns, you know, your the way you think and how that's going 245 00:12:31,759 --> 00:12:33,440 to show up in your brand. 246 00:12:33,679 --> 00:12:37,440 So once we understand your story, your values, then we're 247 00:12:37,440 --> 00:12:41,279 able to position you in a way that will help you attract those 248 00:12:41,279 --> 00:12:42,480 aligned clients. 249 00:12:42,639 --> 00:12:45,840 Um, so that is the foundation, that strategy. 250 00:12:46,159 --> 00:12:50,159 And then once we have that in place, we can step into the 251 00:12:50,159 --> 00:12:50,799 visuals. 252 00:12:51,039 --> 00:12:54,320 So I always design with your strategy in mind. 253 00:12:54,480 --> 00:12:57,279 So I'm not just gonna pick colors because they're on trend. 254 00:12:57,360 --> 00:13:01,440 No, we we there's the psychology behind the colors we choose, um, 255 00:13:01,600 --> 00:13:04,879 the way we create the logo, the response that we choose. 256 00:13:05,039 --> 00:13:07,279 Um, and I do like to bring culture into it. 257 00:13:07,360 --> 00:13:11,519 So I'll ask some of my clients like, what are the things in 258 00:13:11,519 --> 00:13:16,000 your culture or your life that shift the way you think or you 259 00:13:16,000 --> 00:13:19,039 know, inform the way you deal with clients? 260 00:13:19,279 --> 00:13:22,559 And sometimes they're surprised, like, oh, I didn't even think 261 00:13:22,559 --> 00:13:23,440 about that. 262 00:13:23,840 --> 00:13:27,440 But ultimately, your culture is your differentiator, so that 263 00:13:27,440 --> 00:13:32,399 helps us to really shift your brand in a way that helps you 264 00:13:32,399 --> 00:13:32,720 stand. 265 00:13:33,360 --> 00:13:37,919 Um, and then we're able to even pick out you know, subtle 266 00:13:37,919 --> 00:13:43,039 symbols or typography that reflects your culture as well. 267 00:13:43,200 --> 00:13:47,360 Um, not in a cheesy way, but we do it subtly in a way that will 268 00:13:47,360 --> 00:13:49,120 help you stand out as well. 269 00:13:49,360 --> 00:13:53,440 Um, and then I make sure that my clients can walk away knowing, 270 00:13:53,679 --> 00:13:56,000 okay, I have all my brand assets here. 271 00:13:56,159 --> 00:13:57,679 How do I use them now? 272 00:13:58,240 --> 00:14:02,720 So I give them brand guidelines that explain exactly how they 273 00:14:02,720 --> 00:14:06,720 can use these assets to keep their brand consistent across 274 00:14:06,720 --> 00:14:08,159 all touch points. 275 00:14:08,720 --> 00:14:09,039 SPEAKER_00: Great. 276 00:14:09,200 --> 00:14:11,600 One, I love that you have a process. 277 00:14:12,639 --> 00:14:16,639 And then two, that part about having the brand guidelines and 278 00:14:16,639 --> 00:14:20,240 how to use all the assets is really, really important. 279 00:14:20,720 --> 00:14:24,320 Um, because I've been at this long enough, like asking people 280 00:14:24,320 --> 00:14:26,639 when I start working with them, you know, well, what's your 281 00:14:26,639 --> 00:14:27,039 logo? 282 00:14:27,120 --> 00:14:30,399 Because I want to put it on like their SLPs as we create covers 283 00:14:30,399 --> 00:14:32,639 and different things for their business. 284 00:14:32,720 --> 00:14:34,320 And they're like, oh, well, I don't know. 285 00:14:34,399 --> 00:14:35,120 Let me look for it. 286 00:14:35,200 --> 00:14:38,000 Well, what font is, you know, the this wording? 287 00:14:38,080 --> 00:14:39,200 I have no idea. 288 00:14:39,360 --> 00:14:44,559 Okay, well, what are the text codes for your brand colors? 289 00:14:44,639 --> 00:14:45,679 Oh, I don't know that either. 290 00:14:45,840 --> 00:14:48,000 It's like, you do you not have a brand guide? 291 00:14:48,639 --> 00:14:52,000 Nine times out of ten, unfortunately, they say no. 292 00:14:52,159 --> 00:14:54,720 But I mean, that is really important. 293 00:14:55,039 --> 00:14:58,320 So for anyone that's listening that is a graphics person or 294 00:14:58,320 --> 00:15:00,879 you're creating logos for people, please tell people how 295 00:15:00,879 --> 00:15:04,080 to use their stuff and give them the tools that they need. 296 00:15:04,240 --> 00:15:07,279 We all have to, as service providers, we have to educate 297 00:15:07,279 --> 00:15:12,960 our clients how to continue to use the services that you know 298 00:15:13,120 --> 00:15:16,799 they that we provide or to use what comes out of them working 299 00:15:16,799 --> 00:15:17,200 with us. 300 00:15:17,279 --> 00:15:19,600 And I do the same thing with the SOPs. 301 00:15:19,759 --> 00:15:22,720 When I create them, I give you a video video that shows you in 302 00:15:22,720 --> 00:15:23,279 the future. 303 00:15:23,519 --> 00:15:25,840 So someone else, you can hand this to them and say, okay, 304 00:15:25,919 --> 00:15:26,639 well, watch this video. 305 00:15:26,720 --> 00:15:29,360 It tells you how to use these different tools or things that 306 00:15:29,360 --> 00:15:31,200 are part of my processes. 307 00:15:31,600 --> 00:15:32,879 So I love that. 308 00:15:33,440 --> 00:15:36,399 So before we wrap up, I have one question for you. 309 00:15:36,879 --> 00:15:41,360 For the woman listening who knows that she's evolved, but 310 00:15:41,360 --> 00:15:45,200 she keeps putting her brand on the back burner. 311 00:15:45,519 --> 00:15:49,840 What would you want her to think about today to take action? 312 00:15:50,559 --> 00:15:54,480 SPEAKER_01: So like we talked about, your brand is the way 313 00:15:54,639 --> 00:15:55,679 people perceive you. 314 00:15:55,759 --> 00:15:57,039 It's your reputation. 315 00:15:57,440 --> 00:16:00,480 So if you're putting that on the back burner, are you really w 316 00:16:00,720 --> 00:16:04,080 willing to risk your reputation as a business owner? 317 00:16:04,320 --> 00:16:07,039 Um, so it's something that you shouldn't take lightly. 318 00:16:07,120 --> 00:16:09,919 You really want to make sure that the that foundation is 319 00:16:09,919 --> 00:16:15,840 strong so that you're showing up the way that you really you're 320 00:16:15,840 --> 00:16:19,440 showing up authentically in a way that will attract the right 321 00:16:19,440 --> 00:16:20,320 people to you. 322 00:16:20,559 --> 00:16:25,200 Um so once your brand is fully aligned, like we talked about, 323 00:16:25,440 --> 00:16:28,320 um it takes off all that pressure. 324 00:16:28,799 --> 00:16:31,679 Because when you're carrying the weight of a brand that no longer 325 00:16:31,679 --> 00:16:36,159 serves where you're operating at, there's a heaviness in in 326 00:16:36,159 --> 00:16:37,360 how you're operating. 327 00:16:37,519 --> 00:16:41,919 Um, so it's so important to fix the foundation, and once that's 328 00:16:41,919 --> 00:16:45,360 in place, you'll feel that ease, you'll feel confident, and 329 00:16:45,360 --> 00:16:49,279 you'll show up in the way that you can show up authentically. 330 00:16:49,519 --> 00:16:52,320 SPEAKER_00: Okay, that is actually great advice, Courtney. 331 00:16:52,480 --> 00:16:56,960 So for someone who listens and they're like, okay, I kind of 332 00:16:56,960 --> 00:17:01,200 think I'm ready to take this step, but I'm really not sure. 333 00:17:01,919 --> 00:17:07,440 Where can they start before they dive into the whole rebrand 334 00:17:07,440 --> 00:17:08,079 process? 335 00:17:09,039 --> 00:17:12,880 SPEAKER_01: So a rebrand is a big step to take, of course, and 336 00:17:12,880 --> 00:17:14,640 it's not something you want to take lightly. 337 00:17:14,880 --> 00:17:18,960 So if you're not quite ready for that step, I do have um 338 00:17:18,960 --> 00:17:22,559 something called the brand reflection kit, which is a way 339 00:17:22,559 --> 00:17:24,160 to see your brand more clearly. 340 00:17:24,319 --> 00:17:28,480 You can kind of see those gaps in your brand, and it will walk 341 00:17:28,480 --> 00:17:32,160 you through some of the same strategy that I take my clients 342 00:17:32,160 --> 00:17:36,319 through to start understanding more about their brand, their 343 00:17:36,319 --> 00:17:38,480 values, and the way they show up. 344 00:17:39,359 --> 00:17:39,759 SPEAKER_00: Great. 345 00:17:39,839 --> 00:17:42,079 And I'm gonna put a link to that in the show notes. 346 00:17:42,160 --> 00:17:45,759 It's a great way for you to kind of get a taste of what it will 347 00:17:45,759 --> 00:17:50,240 be like to work one-on-one with Courtney to redo your brand so 348 00:17:50,240 --> 00:17:54,559 that it aligns with you 100%, so you can have that confidence 349 00:17:54,559 --> 00:17:59,359 when you are online and anywhere else that you're operating as a 350 00:17:59,359 --> 00:18:00,559 business owner. 351 00:18:00,799 --> 00:18:04,240 And where else can people connect with you online, 352 00:18:04,559 --> 00:18:09,039 especially if they know it's time for that shift, but they 353 00:18:09,039 --> 00:18:12,319 want to gather a little bit more knowledge and get a better feel 354 00:18:12,319 --> 00:18:15,119 for who you are and what it's like to work with you? 355 00:18:15,759 --> 00:18:17,839 SPEAKER_01: So you can check out my website, um, 356 00:18:18,079 --> 00:18:20,160 cvilladesign.com. 357 00:18:20,640 --> 00:18:23,839 I'm also on Instagram and threads. 358 00:18:24,240 --> 00:18:27,359 Um, same name, C Villa Design. 359 00:18:27,599 --> 00:18:29,440 And I would love to connect. 360 00:18:30,240 --> 00:18:30,799 SPEAKER_00: Great. 361 00:18:31,039 --> 00:18:34,319 Well, thank you again, Courtney, for joining us today. 362 00:18:34,559 --> 00:18:38,640 I hope this has prompted everyone to take a look at your 363 00:18:38,640 --> 00:18:41,200 existing brand and make sure it aligns. 364 00:18:41,440 --> 00:18:44,799 When this episode goes live, it's actually a great time to 365 00:18:44,799 --> 00:18:47,279 start taking a look at it because we're going to be really 366 00:18:47,279 --> 00:18:50,240 close to the slowing down season and of the summer. 367 00:18:50,400 --> 00:18:53,920 That's a great time to look at not just your systems, but also 368 00:18:53,920 --> 00:18:57,519 your brand and make sure they're aligned and functioning to 369 00:18:57,519 --> 00:18:59,680 support you in the way that you want. 370 00:19:00,160 --> 00:19:02,480 So thank you again, Courtney. 371 00:19:02,720 --> 00:19:07,359 And please make sure you all follow her online on Instagram 372 00:19:07,519 --> 00:19:11,920 and Threads and grab that kit from her if you want to kind of 373 00:19:11,920 --> 00:19:14,160 look at your brand on your own. 374 00:19:14,640 --> 00:19:16,000 SPEAKER_01: Thank you so much. 375 00:19:16,480 --> 00:19:18,160 SPEAKER_00: Thank you for tuning in today. 376 00:19:18,319 --> 00:19:21,440 If this episode feels like a breath of fresh air, it's 377 00:19:21,440 --> 00:19:23,759 because you're already craving a business that supports your 378 00:19:23,759 --> 00:19:25,759 life, not one that steals your time. 379 00:19:26,000 --> 00:19:29,759 If you want help spotting what's quietly draining your time and 380 00:19:29,759 --> 00:19:33,279 energy, you can download the Backoffice Power Checklist at 381 00:19:33,279 --> 00:19:37,519 thshannonbaker.com forward slash checklist. 382 00:19:37,680 --> 00:19:40,960 And if this conversation resonated with you, make sure 383 00:19:40,960 --> 00:19:44,400 you're following the podcast on your favorite platform so you 384 00:19:44,400 --> 00:19:45,759 don't miss what's next. 385 00:19:45,920 --> 00:19:49,440 We'll keep breaking this down together one intentional step at 386 00:19:49,440 --> 00:19:50,000 a time. 387 00:19:50,240 --> 00:19:54,880 So until next time, keep calm and streamlined.