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market positioning

A guide to the best B2B podcast coverage of market positioning - the shows and 8 episodes that go deepest, ranked by substance, not downloads.

Market positioning determines how buyers perceive your business and whether they'll choose you over competitors. These episodes cover the mechanics: how to craft a distinctive brand identity that resonates (as Courtney Villapando discusses), navigate the tension between personal and firm branding, own your competitive narrative rather than let it own you, execute pricing strategies that reflect your market value, and critically, how positioning decisions in your final pre-sale months can determine your exit outcome.

Best shows on market positioning

Best episodes on market positioning

  1. Are Personal Brands Killing Firm Brands?

    Rattle & Pedal: B2B Marketing Podcast · 2026-06-05

    58 / 100

    …But I think you start with a business case for the market positioning, the segmentation of the market.…

  2. Strategic Positioning: When Growth Erodes What Makes You Different

    LevelUp Leadership · 2026-07-04

    58 / 100

  3. The Final Months Before a Sale Can Make or Break Your Exit

    The Ins and Outs of Selling a Business · 2026-06-25

    54 / 100

  4. How to Build A Business Brand That Feels Like Home with Courtney Villapando

    The Mind Your Time Podcast · 2026-06-18

    49 / 100

  5. AI as a Pressure Test

    Hospitality Strategy Lab with Jason Littrell · 2026-04-30

    45 / 100

    …Event planning, vendor research, competitive analysis, menu development, market positioning, staffing optimization.…

  6. Own the Narrative: How to Talk About Competition (with Marichka Onyshchenko)

    Account Based Beverages · 2025-09-24

    40 / 100

  7. How a Strategic Pricing Overhaul Boosted Growth at Education Perfect

    Insight Exchange by L.E.K. Consulting · 2025-07-11

    40 / 100

  8. 5 Minute Break: What Does Your Brand Stand? 5 Brand-Building Questions to Ask Yourself

    Business Growth Café · 2022-05-06

    32 / 100